Analytics

Our Research Expertise

The need for organizations to operate smarter requires insights derived from analytics through process and technology. Analytics paired with data science advances the sophistication of the organization introducing techniques such as discovery, machine learning, predictive analytics and visualization. Accessibility is increasing through cloud computing, mobile technology and collaboration making the data easier to consume by different mediums and natural language presentation formats.

Ventana Research offers guidance on analytics to help organizations apply data science and technology to help derive its optimal value. Going beyond earlier methods of business intelligence, dashboards and reports is essential to ensure that everyone can not only access analytics, but act on them to optimize their business.

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Analyst Perspectives

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Value Index

Analytics and Business Intelligence 2015

The role of Business Intelligence software has grown exponentially over the last decade. And as it has grown so too has analytics-based decision making. In order to get these high-value insights businesses need the best tools. The Ventana Research Value Index: Analytics and Business Intelligence in 2015 is an extensive review of those tools aimed at helping businesses find the best analytics tools for their needs. The technology vendors assessed in the 2015 Value Index are: Actuate IBM Information Builders Microsoft MicroStrategy Oracle Pentaho Qlik SAP SAS SpagoBI Tableau Software Tibco Logi Analytics and Yellowfin....

White Paper

Applications in Cognitive Computing

"Cognitive computing is only beginning to realize its vast potential but already uses of critical importance have emerged: battling fatal diseases through better-informed decisions and personalized care helping individuals gain confidence in their ...

White Paper

Best Practices for Cloud-Based Analytics

"Cloud computing is changing how businesses access and use technology to innovate. It facilitates sharing of applications across the organization through various systems and collaboration on key issues and tasks. Cloud computing also enables organiza �

Webinar

Best Practices in Big Data Analytics

Big data is of immediate relevance to the situation many organizations face today. They need to store process and use data in significantly greater volumes than ever before. The data comes from a larger number of sources and often differs in kind fr...

Benchmark

Big Data Analytics

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren�t sure precisely what big-data a �

White Paper

Big Data Analytics

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren�t sure precisely what big-data a

White Paper

Bridging the Gap between Content and Business Analytics

"Organizations today must utilize many kinds of information to refine their strategy and make smart decisions. Typically this information is stored in a multitude of ready-to-use formats and locations � in-house in enterprise systems remotely on th...

Webinar

Business Trends in Location Analytics

Location Analytics is defined as the integration access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition using this technology can add value...

White Paper

Business Trends in Location Analytics

The Location Analytics benchmark assessed how the Location Analytics marketplace has evolved and provides insight on the effects of those changes. It focused in particular on the business value of information regarding location its use in consumer-r...

Infographic

Cloud-Based Dashboards Mean Better Decisions

To make effective decisions organizations need access to timely accurate information from all relevant sources including those in the cloud� /minigraphic/cloud-based_dashboards_mean_better_decisions/...

Infographic

Cloud-Based Dashboards Speed Data Preparation

Departments are under pressure to deliver results that justify the money spent and resources utilized which means organizations must measure ROI & other KPI's�...

White Paper

Cognitive Systems Redefine Business Potential

"Cognitive computing is a new category of information technology that combines proven technologies with sophisticated analytical algorithms natural-language- and machine-based learning and massive computer processing power to yield probabilistic res...

Webinar

Cryptic Web Data: The Hidden Opportunity in Big Data

The use of Big Data is prevalent in many companies and across industries. But even with all the tools available there is still critical data that can escape analytics and is nearly impossible to get. Only 14% of companies being able to actually get ...

Webinar

Cybersecurity Intelligence

It's rare if a month goes by and there isn't a cybersecurity breach. It's so common now that it almost doesn't surprise us anymore. But the real kicker is that even though millions of dollars are being invested into better cybersecurity tools and p...

Benchmark

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service sales marketing finance and human resources. Analytics and BI however have not migrated to the cloud as quickl...

Best Practices

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service sales marketing finance and human resources. Analytics and BI however have not migrated to the cloud as quickl...

Webinar

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service sales marketing finance and human resources. Analytics and BI however have not migrated to the cloud as quickl...

White Paper

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service sales marketing finance and human resources. Analytics and BI however have not migrated to the cloud as quickl...

White Paper

Data Preparation Adds Value to Big Data

"Data is an essential asset of all organizations. Its use impacts every aspect of a business not least of all its profitability. Today's data comes from an array of often incompatible sources including disparate in-house systems cloud-based enviro...

White Paper

Data Preparation: An Enterprise Imperative

"Data is fuel for today�s businesses; they cannot run without it. Like other types of fuel it must be processed and made ready to use. Many users however are unfamiliar with what is required to ensure that the data available to them meets their re...

Infographic

Deploying Predictive Analytics for Competitive Advantage

Predictive analytics is a relatively straightforward idea: It is the use of past data to evaluate the likelihood of future outcomes�.

Viewpoint

Empower Business Intelligence for Big Data

Organizations of all sizes and in all industries are being deluged by a torrent of data coming from a multitude of sources in many formats. Typically this data is stored in an array of disparate systems. A key technology for processing and analyzing it all is called big data.

eBook

Establishing Cybersecurity Intelligence

Your organization is under attack and that attack may be coming from unanticipated directions. The least recognized yet potentially greatest risk to your operation is a security breach of your IT assets. Every piece of hardware and version of softwa...

Research Perspective

Evaluation Criteria for Enterprise Geocoding

"The process of geocoding increases the quality of business information by augmenting geographic references to fully support operations and decision-making. Without the dimension added by geocoding operational risk increases business cycles are was...

Research Perspective

Five Best Practices in Cloud-Based Analytics

"Once a cutting-edge innovation that businesses regarded warily cloud computing now is being widely embraced. It offers an effective way to store and use information and applications without the expense of the hardware software licenses and technic...

Research Perspective

Five Costs and Perils of Spreadsheets for Business Analytics

Managing performance effectively requires that a company be able to provide executives managers and employees with accurate timely information and make it possible for them to work interactively with that information...

White Paper

Five Keys to Choosing a Comprehensive Analytics Platform

"In today's dynamic business environment competitive forces are putting pressure on companies to better understand their customers and how to serve them to optimize their operations and control costs and to rigorously address security risks and re...

Research Perspective

Fulfilling the Promise of Data Lakes

"Organizations today can be overwhelmed by the flood of data they must deal with. This data arrives from many sources and also is generated internally � in both instances rapidly continuously and in a multiplicity of formats. Big data technology o...

Research Perspective

Gaining an Edge in Banking with Business Analytics

"Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software many midsize banks continue to operate with a limited set of analytic capabilities focused largely...

Research Perspective

Gaining an Edge in Manufacturing with Business Analytics

"Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software many manufacturing organizations continue to operate with a limited set of business analytics focu...

Research Perspective

Gaining an Edge with Business Analytics

"Business analytics goes beyond query and reporting but despite significant investments in business intelligence (BI) software many organizations continue to operate with a limited set of analytic capabilities. Query and reporting until recently th...

Research Perspective

Healthcare Performance Management Isn�t Only for Executives

"Healthcare performance management is a strategy and a set of methodologies and processes for managing the performance of the organization and its doctors nurses caregivers and its provider network; its purpose is to achieve a common set of patient...

White Paper

Improving Performance in the Age of the Cognitive Enterprise

"Cognitive systems have now become a reality and are poised to disrupt long-held views of what computers are capable of. They will enable the emergence of new highly productive business models creating opportunities for some while threatening esta...

Benchmark

Internet of Things

The Internet of Things (IoT) is a technology that extends digital connectivity to devices and sensors in homes businesses vehicles and potentially almost anywhere. This advance enables virtually any device to transmit its data to which analytics can then be applied to facilitate monitoring and a range of operational functions....

White Paper

Internet of Things

The Internet of Things (IoT) is a technology that extends digital connectivity to devices and sensors in homes businesses vehicles and potentially almost anywhere. This advance enables virtually any device to transmit its data to which analytics can then be applied to facilitate monitoring and a range of operational functions....

White Paper

IT Analytics

Ventana Research has completed research to benchmark organizations' use of IT analytics. The research assessed organizational  maturity by examining the adequacy of people process information and technology competencies required to make the most ef...

Research Perspective

Key Indicators and Data Enable Performance Management Internet of Things

"Performance management consists of the strategy methodologies and processes to manage the performance of an organization and its business network to achieve an agreed-upon set of goals and objectives. It is an undertaking that returns significant v...

White Paper

Keys to a Successful Business Case for Big Data

"Enterprises today must cope with huge and rapidly increasing volumes of data generated by more sources more often and in more formats � a veritable flood of data. Contained in this data are valuable insights that can improve the business�s competiti

Benchmark

Location Analytics

Location Analytics is defined as the integration access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition using this technology can add value...

Value Index

Mobile Business Intellegence for 2016

Over the last 10 years the use of analytics to make decisions in business has been making its way to the forefront with organizations of all sizes gaining insights from analytics that were not available before. And with this changing landscape has ...

Benchmark

Next Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition new ways of conducting business (especially on the Internet) and di...

Webinar

Next Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition new ways of conducting business (especially on the Internet) and di...

White Paper

Next-Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition new ways of conducting business (especially on the Internet) and di...

Webinar

Predictive Analytics: Entering the Mainstream

Predictive analytics is quickly moving out of the shadows into the organizational spotlight. Ventana Research finds that (37%) of companies say that predictive analytics capabilities are very important yet only(13%) of companies use specific tools t...

Webinar

Predictive Analytics: Too Important to Ignore

"Analytics and in particular predictive analytics are a high priority for organizations today for one simple reason: Those who do not invest in it will fall behind their competitors. Join industry experts Tony Cosentino from Ventana Research and Ja"...

Infographic

Rethinking Data Integration: Innovation and Integration

Deriving value from analytics requires organizations to prepare data for use but today's explosion of data volumes types and sources makes this a challenge....

Research Perspective

Selecting a Platform for Enterprise Cloud Data Integration

"Integrating cloud-based data with data inside the enterprise is increasingly important to many organizations yet most rely on exporting data to spreadsheets and text files for this purpose. But these are outdated approaches that cannot provide eith...

Viewpoint

Self-Service

Self-service business intelligence (BI) is all the rage these days with self-service generally equated to usability. However research suggests that effective self-service requires...

Benchmark

Small and Mid-size Business Analytics

Maturation requires a balanced focus on people process information and technology; the research found issues in each category and also concerns about progress in addressing them. Thus small and mid-sized businesses are maturing only slowly in thei...

White Paper

Small and Mid-size Business Analytics

The Small and Mid-size Business Analytics benchmark explores how they do this now current processes and tools plans they have to change or improve them and benefits they hope to gain by doing so. Our Maturity Index analysis concludes that only 15 ...

Research Perspective

Successful Geocoding Yields Powerful Business Results

"Geocoding enriches the geographic context of business information especially for organizations that operate internationally and those in certain vertical industries. The location intelligence it provides can enhance the value of information that va...

White Paper

The Dawn of Mobile Intelligence

"The pace of technology for mobility has been growing exponentially in recent years. According to International Data Corp.'s Worldwide Quarterly Mobile Phone Tracker in the third quarter of 2010 vendors shipped a total of 81.1 million smartphones u...

White Paper

The Evolution of Cognitive Computing

"Cognitive systems have now become a reality and are poised to disrupt long-held views of what computers are capable of. They will enable the emergence of new highly productive business models creating opportunities for some while threatening esta...

Research Perspective

The Potential of Cognitive Computing Platforms

"A new approach to information technology called cognitive computing promises to alter the business landscape by empowering businesses to make their business processes more effective. Relying on natural-language processing and machine-based continuou

White Paper

The Real Cost of Data Warehousing and Big Data Systems

"To operate efficiently and compete successfully in today's tumultuous global markets organizations need immediate access to the volumes of data they amass and the ability to analyze it. But pursuing this ambitious goal strains many existing informa...

Research Perspective

Three Reasons Why Visual Discovery Falls Short

"Visual discovery enables organizations to visualize large volumes of data to find areas of opportunity and challenge. It provides a more intuitive representation of data than numbers in rows and columns. Visual discovery thus is an important additi

Research Perspective

Using Analytics to Improve Business Outcomes

"In today's business environment radically altered by new business models and channels of communication customer loyalty is key to business success. Consumers are able to switch companies easily and so competition to acquire and retain customers ...

Research Perspective

Using Enterprise Geocoding for a Competitive Edge

"The marketplace is a demanding taskmaster; it insists that a business stay agile and open to new ideas and directions in order to remain competitive. This has very much been the case with location as a customer and operational attribute. With striki

Infographic

Visualizing the Future of Analytics

Organizations are making analytics the highest-priority innovation technology. It's no wonder why. The demands placed on businesses today are unprecedented.

Infographic

Why Data Preparation Maximizes the Value of Big Data

Making optimal use of the huge volumes and varied forms of big data is vital for business success. Big data systems help deal with this challenge but the data...

White Paper

Analytic Discovery Unlocks Information for Business

Analytic discovery technology enables exploratory analysis that spans multiple data sets of various sizes and structures. It is similar to data science in that both use computer science and statistical techniques

Research Perspective

Achieving State-of-the-Art Finance Analytics

By itself data isn't useful for business. It requires analytics to transform data into actionable information. Analytics of one sort or another has long been a core competence of finance departments; applied to balance sheets; income statements or c

eBook

Improving Financial Performance with Predictive Analytics

Many Organizations today are applying predictive analytics. 83% of participants in our research said that predictive analytics is important to their organization, and nearly all executives said they consider predictive analytics important.

White Paper

Advanced Analytics Enhances Business Intelligence

Today the need to process and analyze the ever larger volumes of data being generated is causing many businesses to consider expanding the capabilities of their business intelligence (BI) systems.

Research Perspective

Performance Management Isn’t Only for Executives

Performance management is a strategy and a set of methodologies and processes for managing the performance of the organization and its business network; its purpose is to achieve a common set of goals and objectives. At its core, then, performance management is about aligning day-to-day processes and activities with organizational strategy. This makes it of obvious value to savvy executives and finance professionals: It communicates to all stakeholders an agreed-upon strategy and helps align the organization around it.

Research Perspective

Performance Management in Financial Services Isn’t Only for Executives

Performance management is a strategy and a set of methodologies and processes that can be used for managing performance in financial services organizations. Its purpose is to achieve a common set of goals and objectives in the most efficient manner. Functionally, performance management is about aligning day-to-day processes and activities

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Ventana Research 2017 Digital Innovation Award Winner

Research Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insight on technology across business and IT. The representation of which is presented in our Research Agenda which is a foundation for guidance that provides actionable information to help you identify opportunities for improved competitiveness and effectiveness. Unlike other industry analyst firms who have no methodology or publicly available research agenda and are easily biased by clients or the industry. We provide our research calendar and agenda for visibility into the upcoming months of activity.

October

  • Analysts Perspective
    Embedded Analytics 
  • Benchmark Research
    Data Preparation in analysis; Big Data for Business starts 
  • Dynamic Insights
    Machine Learning in collection; Natural Language Generation starts
  • Value Index
    Business Intelligence and Analytics in collection

November

  • Analysts Perspective
    Data Preparation for Analytics 
  • Benchmark Research
    Data Preparation published, Big Data for Business in collection
  • Dynamic Insights
    Machine Learning in analysis; Natural Language Generation in collection; Steaming Data starts
  • Value Index
    Business Intelligence & Analytics in analysis and published; Data Preparation in starts

December

  • Analysts Perspective
    Innovations in Analytics
  • Benchmark Research
    Big Data for Business in collection
  • Dynamic Insights
    Machine Learning published, Natural Language Generation and; Streaming Data in collection
  • Value Index
    Business Intelligence & Analytics in analysis; Data Preparation in collection

What to see our research plans for the year? Download the full research agenda

Vendors Not Covered or Recommended

  • AWS
  • BankBI
  • bitwise
  • Blueocean MI
  • Board International
  • ClearStory Data
  • Dell
  • DriveBI
  • Esgyn
  • ESRI
  • FICO
  • GE Digital
  • Glassbeam
  • iCharts.net
  • InetSoft Technology
  • Jedox
  • Jethro
  • Looker
  • Manta
  • OpenText
  • Predicta
  • Predixion
  • Software AG
  • Spago Solutions
  • Thoughtspot
  • VisualCue
  • VisualCue Technologies
  • Vitria BankBI
  • Zementis
For more information on Vendor coverage, or to become a covered vendor, click here.