We are happy to share some insights about Domo drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.
We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined 
analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.
At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.
In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated Domo and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.
In the overall Analytics and Data Buyers Guide, our analysis classified Domo as Exemplary, ranking fifth in the overall research at 69.7%. Domo’s best performance came in Customer Experience at 76.7%, ranking fifth, 
due in part to its third-place ranking in Validation. In Product Experience, Domo placed sixth at 68.4% due in part to its second-place ranking Adaptability. Domo was designated a Leader in Adaptability and Validation. Domo fully participated in the RFI process.
Domo’s Product Experience was impacted by its 58.6% performance in Reliability, where it could provide more information about performance and continuity. Customer Experience was impacted by its 76.9% performance in TCO/ROI, where it could provide more information about its strategic value and better tools to make a business case.
Domo performed best in Customer Experience, notably in Validation, where its 76.6% performance was due to its references and customer commitment. In addition, Domo’s data model management, data access and two-way integration capabilities led to its 68.1% performance in Capability. Domo is also among the best performers with respect to collaboration and task management. The Domo mobile application capabilities performed will in our evaluation as did its augmented analytics capabilities.
In the Augmented Analytics Buyers Guide, our analysis classified Domo as Exemplary, ranking fifth in the overall research at 67.4%. Domo’s best performance came in Product Experience at 65.4%, ranking sixth, due in part to 
its second-place ranking in Adaptability. In Customer Experience, Domo placed fifth with a 76.6% performance in Validation. Domo was designated a Leader in Adaptability and Validation. Domo fully participated in the RFI process.
Domo’s Product Experience was impacted by its 58.6% performance in Reliability, where it could provide more information about performance and continuity. Customer Experience was impacted by its 76.9% performance in TCO/ROI, where it could provide more information about its strategic value and better tools to make a business case.
Domo performed best in Customer Experience, notably in Validation, where its 76.6% performance was due to its references and customer commitment. In addition, Domo’s AutoML functionality and its assistance with data access and preparation led to its fourth-place ranking in Capability. In Adaptability, Domo is one of the few vendors with activity and task support including assigning tasks to individuals and tracking tasks to completion.
In the Collaborative Analytics Buyers Guide, our analysis classified Domo as Exemplary, ranking third in the overall research at 70.2%. Domo’s best performance came in Product Experience at 68.5%, ranking third, 
due in part to its second-place ranking in Adaptability. In Customer Experience, Domo placed fifth with a 76.7% performance due to its third-place rank in Validation. Domo was designated a Leader in Adaptability, Capability and Validation. Domo fully participated in the RFI process.
Domo’s Product Experience was nominally impacted by its 58.6% performance in Reliability, where it could provide more information about performance and continuity. Customer Experience was impacted by its 76.9% performance in TCO/ROI, where it could provide more information about its strategic value and better tools to make a business case.
Domo performed best in Product Experience, notably in Capability, where its second-place ranking was due in part to its support for discussion groups, notations in objects and the ability to assign and track tasks associated with analytics. Domo has strong mobile capabilities including notifications that bring individuals into the collaborative process. In addition, its strong process integration contributed to its 77.0% performance in Adaptability.
In the Embedded Analytics Buyers Guide, our analysis classified Domo as Exemplary, ranking fifth in the overall research at 72.4%. Domo achieved the same rank in Customer Experience and Product Experience, ranking 
fifth with 71.5% and 76.7%, respectively. Domo performed best in Adaptability and Validation, where it was designated a Leader. Domo fully participated in the RFI process.
Domo’s Product Experience was impacted by its 58.6% performance in Reliability, where it could provide more information about performance and continuity. Customer Experience was impacted by its 76.9% performance in TCO/ROI, where it could provide more information about its strategic value and better tools to make a business case.
Domo performed best in Customer Experience, notably in Validation, where its 76.6% performance was due to its references and customer commitment. In addition, Domo’s write-back connectors and customization contributed to its 73.1% performance and fourth-place ranking in Capability.
In the Mobile Analytics Buyers Guide, our analysis classified Domo as Exemplary, ranking fifth in the overall research at 69.6%. Domo’s best performance came in Customer Experience at 76.7%, ranking fifth, due in part to its third-place
ranking in Validation. In Product Experience, Domo placed seventh at 68.3% due in part to its second-place ranking Adaptability. Domo was designated a Leader in Adaptability and Validation. Domo fully participated in the RFI process.
Domo’s Product Experience was impacted by its 58.6% performance in Reliability, where it could provide more information about performance and continuity. Customer Experience was impacted by its 76.9% performance in TCO/ROI, where it could provide more information about its strategic value and better tools to make a business case.
Domo performed best in Customer Experience, notably in Validation, where its 76.6% performance was due to its references and customer commitment. Domo’s collaboration functionality on mobile devices was among the best we evaluated and was supported by good interactivity including annotations and a variety of presentation options which contributed to its 67.8% performance in Capability.
This assessment was based on Domo, Version August 2023, and was available in August of 2023.
This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:
Analytics and Data Buyers Guide
Augmented Analytics Buyers Guide
Collaborative Analytics Buyers Guide
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