2023 Vendor and Product Assessment
Mobile Analytics
The processes and technology of the mobile analytics software industry play an instrumental role in enabling an organization’s business units and IT to optimally utilize data in both tactical and strategic ways. To accomplish this, organizations must provide technology that can access the data, generate and apply insights from analytics, communicate the results and support collaboration as needed.
For analytics to be effective, they need to be available to line-of-business personnel as needed in their normal course of conducting business, which today means providing rich mobile access to analytics to support a mobile workforce seeking to conduct business in any location at any time. Workers today expect these mobile capabilities, so organizations must make choices to provide analytics platforms that can deliver. Many of these workers switch between desktop/laptop devices when in the office to mobile devices when outside the office or even when attending an internal meeting, so integration between these two modes is important as well.