Digital Technology

Our Research Expertise

Organizations are becoming increasingly aware of the significant change in technology that has enabled a new generation of digital engagement and processes in the industry. These advancements build on top of analytics, big data, cloud computing, collaboration and mobile technology to evolving digital technologies like Internet of Things, machine learning, wearable computing to the protection of digital assets through cybersecurity. Digital investments are essential and for many organizations are being led by the Chief Digital Officer.

Ventana Research offers guidance on embracing digital technology throughout the organization to increase the operational effectiveness and the opportunity identification potential. To maximize the business potential will require a concerted effort to ensure that digital technology investment are a high priority.

Focus Areas

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Research Perspective

A New Era of Workforce Planning

"People are the most valuable asset of every organization. To maximize their value, though, management must think carefully about how to use them. Workforce planning helps organizations address every aspect related to employees, from overall head cou

Value Index

Analytics and Business Intelligence 2015

The role of Business Intelligence software has grown exponentially over the last decade. And as it has grown, so too has analytics-based decision making. In order to get these high-value insights, businesses need the best tools. The Ventana Research

White Paper

Analytics Is Critical to Effective Performance Management

“'In order for an organization to run efficiently and effectively it must actively manage its performance. Corporations, small businesses, government entities and nonprofits all must be able to set objectives, plan and budget, and review and evaluate

White Paper

Analytics To Optimize Marketing Performance

"Marketers today face a situation that is at the very least challenging, and that sometime seems impossible. They are forced to make decisions at a frantic pace in an environment of complexly interacting market and competitive factors and changes in

Infographic

Analytics-Driven Quality Management

In most customer service organizations, managing quality of telephone interactions is a manual process that involves listening to a small percentage of calls…

White Paper

Applications in Cognitive Computing

"Cognitive computing is only beginning to realize its vast potential, but already uses of critical importance have emerged: battling fatal diseases through better-informed decisions and personalized care, helping individuals gain confidence in their

White Paper

Best Practices for Cloud-Based Analytics

"Cloud computing is changing how businesses access and use technology to innovate. It facilitates sharing of applications across the organization through various systems and collaboration on key issues and tasks. Cloud computing also enables organiza

White Paper

Best Practices for Optimizing Information

"In order to make wise decisions and build competitve advantage, organizations of all kinds need actionable information - that is, data placed in context so it can support decision-making. Moreover, they need to be able to make today's massive amount

Webinar

Best Practices in Big Data Analytics Webinar

Big data is of immediate relevance to the situation many organizations face today. They need to store, process and use data in significantly greater volumes than ever before. The data comes from a larger number of sources and often differs in kind fr

Webinar

Best Practices in Cloud Computing for Business

Cloud computing is moving from an emerging technology to an accepted business computing strategy. It is a technology that allows resources to be connected through private and public networks, simplifying a company’s on-premises infrastructure while a

Benchmark

Big Data Analytics

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren’t sure precisely what big-data a

White Paper

Big Data Analytics

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren’t sure precisely what big-data a

White Paper

Bridging the Gap between Content and Business Analytics

"Organizations today must utilize many kinds of information to refine their strategy and make smart decisions. Typically this information is stored in a multitude of ready-to-use formats and locations – in-house in enterprise systems, remotely, on th

White Paper

Business Analytics in Banking and Financial Services

Ventana Research has completed research to benchmark banking and financial services organizations use of Analytics. The research assessed organizational  maturity by examining the adequacy of people, process, information and technology competencies r

Benchmark

Business Analytics in Education

The education Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the d

White Paper

Business Analytics in Education

Ventana Research has completed research to benchmark organizations' use of education analytics. The research assessed organizational maturity by examining the adequacy of people, process, information and technology competencies required to make the m

White Paper

Business Analytics in Government

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the government sector, trends and best practices in how these organizations use business analytics. It explores how they do this now, cur

White Paper

Business Analytics in Healthcare

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the Healthcare industry, trends and best practices in how these organizations use business analytics. It explores how they do this now, c

White Paper

Business Analytics in Insurance

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the Insurance industry, trends and best practices in how these organizations use business analytics. It explores how they do this now, cu

White Paper

Business Analytics in Manufacturing

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the manufacturing sector, trends and best practices in how these organizations use business analytics. It explores how they do this now,

White Paper

Business Analytics in Retail

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the retail industry, trends and best practices in how these organizations use business analytics. It explores how they do this now, curre

White Paper

Business Analytics in Service Industries

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the services sector, trends and best practices in how these organizations use business analytics. It explores how they do this now, curre

White Paper

Business Analytics in Telecommunications

Ventana Research has completed research to benchmark organizations' use of Telecommunications analytics. The research assessed organizational maturity by examining the adequacy of people, process, information and technology competencies required to m

White Paper

Business Analytics in the Technology Sector

Management and managers need advice on how to select analytics technology, on the measures most useful for them, and on best practices and common mistakes in choosing business and operational measures, metrics and key indicators. They also need more

White Paper

Business Trends in Location Analytics

The Location Analytics benchmark assessed how the Location Analytics marketplace has evolved and provides insight on the effects of those changes. It focused in particular on the business value of information regarding location, its use in consumer-r

Infographic

Business Benefits of Customer Analytics

Companies need complete views of their customer activities to inform decisions and personalize responses during interactions…

Webinar

Business Trends in Location Analytics Webinar

Location Analytics is defined as the integration, access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition, using this technology can add value

Research Perspective

Cloud Financial Performance Management: Ready for the Large Enterprise

"Many discussions of cloud computing concern how cloud-based software and services enable small and midsize businesses to acquire many of the same capabilities as large ones. In fact, though, large companies have been adopting the cloud, too – and wi

Infographic

Cloud-Based Dashboards Mean Better Decisions

To make effective decisions, organizations need access to timely, accurate information from all relevant sources, including those in the cloud…

Infographic

Cloud-Based Dashboards Speed Data Preparation

Departments are under pressure to deliver results that justify the money spent and resources utilized, which means organizations must measure ROI & other KPI's…

White Paper

Cognitive Systems Redefine Business Potential

"Cognitive computing is a new category of information technology that combines proven technologies with sophisticated analytical algorithms, natural-language- and machine-based learning and massive computer processing power to yield probabilistic res

Benchmark

Consumer Goods Analytics

The Consumer Goods Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but

White Paper

Consumer Goods Analytics

Ventana Research has completed research to benchmark organizations' use of consumer goods analytics. The research assessed organizational maturity by examining the adequacy of people, process, information and technology competencies required to make

Benchmark

Contact Center Analytics

Organizations are maturing slowlY because their focus too often is on traditional cost-related metrics and they pay too little attention to effectiveness measures that involve aspects of customer satisfaction. Nearly three-fourths of organizations (7

Research Perspective

Creating a Social Enterprise for Managing Talent

"Social collaboration now extends from people’s personal lives into their work. The tools that enable this collaboration are a natural fit for Human Resources, whose functions include communicating and engaging with employees. Our benchmark research

Webinar

Cryptic Web Data: The Hidden Opportunity in Big Data

The use of Big Data is prevalent in many companies and across industries. But even with all the tools available, there is still critical data that can escape analytics and is nearly impossible to get. Only 14% of companies being able to actually get

Webinar

Cybersecurity Intelligence

It's rare if a month goes by, and there isn't a cybersecurity breach. It's so common now, that it almost doesn't surprise us anymore. But the real kicker is that even though millions of dollars are being invested into better cybersecurity tools and p

Benchmark

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service, sales, marketing, finance and human resources. Analytics and BI, however, have not migrated to the cloud as quickl

Best Practices

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service, sales, marketing, finance and human resources. Analytics and BI, however, have not migrated to the cloud as quickl

Webinar

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service, sales, marketing, finance and human resources. Analytics and BI, however, have not migrated to the cloud as quickl

White Paper

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service, sales, marketing, finance and human resources. Analytics and BI, however, have not migrated to the cloud as quickl

White Paper

Data Preparation Adds Value to Big Data

"Data is an essential asset of all organizations. Its use impacts every aspect of a business, not least of all its profitability. Today's data comes from an array of often incompatible sources, including disparate in-house systems, cloud-based enviro

White Paper

Data Preparation: An Enterprise Imperative

"Data is fuel for today’s businesses; they cannot run without it. Like other types of fuel, it must be processed and made ready to use. Many users, however, are unfamiliar with what is required to ensure that the data available to them meets their re

Webinar

Democratizing data science: Advanced analytics as a team sport

Big data is here to stay, and it’s only getting bigger. We’re seeing organizations every day implement and execute strategies to harness that data in ways that improve their business. It’s a big job, even for a highly-trained data scientist—and data

Infographic

Deploying Predictive Analytics for Competitive Advantage

Predictive analytics is a relatively straightforward idea: It is the use of past data to evaluate the likelihood of future outcomes….

Research Perspective

Embracing Data Preparation

"Data is a critical asset for business, but many business professionals have difficulty in getting to the data they need in a timely fashion. The inability to access data and prepare it for effective business use can impede efficiency in making decis

eBook

Establishing Cybersecurity Intelligence

Your organization is under attack, and that attack may be coming from unanticipated directions. The least recognized yet potentially greatest risk to your operation is a security breach of your IT assets. Every piece of hardware and version of softwa

Research Perspective

Evaluation Criteria for Enterprise Geocoding

"The process of geocoding increases the quality of business information by augmenting geographic references to fully support operations and decision-making. Without the dimension added by geocoding, operational risk increases, business cycles are was

White Paper

Finance Analytics

Ventana Research is the first research company to benchmark organizations' use of information and technology to employ analytics in finance organizations. The research assessed the maturity by examining the people, process, information and technology

Research Perspective

Five Best Practices for Optimizing Sales Analytics and Forecasting

"Benchmark research that Ventana Research conducted on sales performance management reveals that the top two priorities of sales management are to increase revenue (cited by 72% of participants) and to improve the efficiency of sales processes (57%).

Research Perspective

Five Best Practices in Cloud-Based Analytics

"Once a cutting-edge innovation that businesses regarded warily, cloud computing now is being widely embraced. It offers an effective way to store and use information and applications without the expense of the hardware, software licenses and technic

Research Perspective

Five Costs and Perils of Spreadsheets for Business Analytics

Managing performance effectively requires that a company be able to provide executives, managers and employees with accurate, timely information and make it possible for them to work interactively with that information

White Paper

Five Keys to Choosing a Comprehensive Analytics Platform

"In today’s dynamic business environment, competitive forces are putting pressure on companies to better understand their customers and how to serve them, to optimize their operations and control costs, and to rigorously address security risks and re

White Paper

Five Reasons to Use Cloud-Based Dashboards for Marketing

"Measuring the return on marketing investments has long been difficult. Now, however, digital tracking of customer behavior and tools to facilitate the analysis of marketing campaigns can enable organizations to correlate their marketing spend with c

Research Perspective

Fulfilling the Promise of Data Lakes

"Organizations today can be overwhelmed by the flood of data they must deal with. This data arrives from many sources and also is generated internally – in both instances, rapidly, continuously and in a multiplicity of formats. Big data technology o

Research Perspective

Gaining an Edge in Banking with Business Analytics

"Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software, many midsize banks continue to operate with a limited set of analytic capabilities, focused largely

Research Perspective

Gaining an Edge in Manufacturing with Business Analytics

"Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software, many manufacturing organizations continue to operate with a limited set of business analytics, focu

Research Perspective

Gaining an Edge with Business Analytics

"Business analytics goes beyond query and reporting, but despite significant investments in business intelligence (BI) software many organizations continue to operate with a limited set of analytic capabilities. Query and reporting, until recently th

Benchmark

Government Analytics

The Government Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the

Benchmark

Healthcare Analytics

The Healthcare Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the

Benchmark

Human Capital Analytics

The drive to connect employee performance and business success is leading organizations to apply analytics to a broad range of human capital management processes, including return on human capital investment, employee lifecycle management, recruitmen

Webinar

Human Capital Analytics

The drive to connect employee performance and business success is leading organizations to apply analytics to a broad range of human capital management processes, including return on human capital investment, employee lifecycle management, recruitmen

White Paper

Human Capital Analytics

The drive to connect employee performance and business success is leading organizations to apply analytics to a broad range of human capital management processes, including return on human capital investment, employee lifecycle management, recruitmen

White Paper

Human Capital Analytics Drives Strategic Business Decisions

"In today’s intensely competitive markets, managers can’t rely on decisions based completely on gut feelings without running the risk of making wrong decisions that are costly in terms of both money and expertise. Instead they need high-quality infor

White Paper

Improving Performance in the Age of the Cognitive Enterprise

"Cognitive systems have now become a reality, and are poised to disrupt long-held views of what computers are capable of. They will enable the emergence of new, highly productive business models, creating opportunities for some while threatening esta

Research Perspective

Healthcare Performance Management Isn’t Only for Executives

"Healthcare performance management is a strategy and a set of methodologies and processes for managing the performance of the organization and its doctors, nurses, caregivers and its provider network; its purpose is to achieve a common set of patient

Benchmark

Insurance Analytics

The Insurance Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the d

Benchmark

Internet of Things

The Internet of Things (IoT) is a technology that extends digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This advance enables virtually any device to transmit its data, to which analytics can then be applied to facilitate monitoring and a range of operational functions.

White Paper

Internet of Things

The Internet of Things (IoT) is a technology that extends digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This advance enables virtually any device to transmit its data, to which analytics can then be applied to facilitate monitoring and a range of operational functions.

Benchmark

IT Analytics

Users in nearly two-thirds of all organizations spend most of their time in unproductive chores that precede analyzing their data: preparing it for analysis (29%), reviewing it for quality and consistency (23%) and waiting for it (13%). And before th

White Paper

IT Analytics

Ventana Research has completed research to benchmark organizations' use of IT analytics. The research assessed organizational  maturity by examining the adequacy of people, process, information and technology competencies required to make the most ef

Research Perspective

Key Indicators and Data Enable Performance Management

"Performance management consists of the strategy, methodologies and processes to manage the performance of an organization and its business network to achieve an agreed-upon set of goals and objectives. It is an undertaking that returns significant v

White Paper

Keys to a Successful Business Case for Big Data

"Enterprises today must cope with huge and rapidly increasing volumes of data generated by more sources more often and in more formats – a veritable flood of data. Contained in this data are valuable insights that can improve the business’s competiti

Benchmark

Location Analytics

Location Analytics is defined as the integration, access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition, using this technology can add value

Benchmark

Manufacturing Analytics

The Manufacturing Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but t

White Paper

Master Data Management for Big Data

"Big data has gained the attention of organizations seeking previously unavailable insights that help them compete better. Big data encompasses the storage and processing of any type and volume of information, structured or unstructured, arriving at

Value Index

Mobile Business Intellegence for 2016

Over the last 10 years, the use of analytics to make decisions in business has been making its way to the forefront, with organizations of all sizes gaining insights from analytics that were not available before. And with this changing landscape has

White Paper

Modernizing Business With Digital Technologies

"Change can impact any aspect of business, from daily operations to processes that develop and transport products and services to relationships with customers to sales and profitability, and any size of business, from large enterprises to midsize and

Benchmark

Next Generation Contact Center in the Cloud

Consumers have changed the ways in which they expect to engage with companies. While long-established channels such as the telephone, email and company websites are still the most used, many consumers now prefer to use text messages, online chat, soc

White Paper

Next Generation Customer Analytics

As customer contact and communications channels continue to expand, businesses are new faced with larger, more complex sets of customer data. Many organizations continue to attempt to achieve a 360-degree view of the customer but due to these bewilde

Benchmark

Next Generation Finance Analytics

Software vendors have begun to introduce new, more advanced analytic applications that are more accessible and no longer require a trained statistician. This next-generation of finance analytics capabilities may make it possible to access and analyze

White Paper

Next Generation Finance Analytics

Software vendors have begun to introduce new, more advanced analytic applications that are more accessible and no longer require a trained statistician. This next-generation of finance analytics capabilities may make it possible to access and analyze

Benchmark

Next Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition, new ways of conducting business (especially on the Internet) and di

Webinar

Next Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition, new ways of conducting business (especially on the Internet) and di

White Paper

Next Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition, new ways of conducting business (especially on the Internet) and di

Benchmark

Next-Generation Business Planning

Today, budgeting and operational planning effrots are typically only loosely connected. In contrast, Next-Generation Business Planning closely integrates unit-level operational plans with financial planning. Relying on information technology, it enab

Best Practices

Next-Generation Business Planning

Next-generation business planning closely integrates individual operational plans with financial plans. Supported by dedicated software, it enables companies to plan faster with less effort to achieve greater accuracy and agility.

Webinar

Next-Generation Business Planning

Business planning encompasses all of the forward-looking activities in which companies routinely engage, such as sales, production and head-count planning as well as budgeting. Among the several benefits it conveys, planning helps to get everyone ont

Benchmark

Next-Generation Sales Analytics

Effective analytics enables businesses to understand the data they’re collecting in greater volumes and more forms than ever before. The situation has special importance for sales organizations. Applied to data created and needed by sales organizations, analytics can help achieve quotas and forecast more consistently

White Paper

Next-Generation Sales Analytics

Effective analytics enables businesses to understand the data they’re collecting in greater volumes and more forms than ever before. The situation has special importance for sales organizations. Applied to data created and needed by sales organizations, analytics can help achieve quotas and forecast more consistently

Webinar

Predictive Analytics: Entering the Mainstream

Predictive analytics is quickly moving out of the shadows into the organizational spotlight. Ventana Research finds that (37%) of companies say that predictive analytics capabilities are very important, yet only(13%) of companies use specific tools t

Webinar

Predictive Analytics: Too Important to Ignore

"Analytics, and in particular predictive analytics are a high priority for organizations today, for one simple reason: Those who do not invest in it will fall behind their competitors. Join industry experts Tony Cosentino from Ventana Research and Ja"

White Paper

Product and Supply Chain Analytics

The Product and Services Analytics Benchmark confirms that metrics and key indicators are important, and are used most often to evaluate cost- and budget-related factors. And they show that analytics processes are not very effective in most organizat

Research Perspective

Product Information Management in an Master Data Management World

"Consistent, accurate product information is essential to meet the expectations of today’s customers. These demanding consumers want detailed information presented to them through whichever of the various channels, including websites and commerce sys

Presentation

Product Information Management

Organizations need to address limitations in the ways they manage product information, including related attributes and content that describes the products. New types and sources of data often introduce new and inconsistent ways in which products, ma

Benchmark

Retail Analytics

The Retail Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the data

Infographic

Rethinking Data Integration: Business Users Need Integration

Deriving value from analytics requires organizations to prepare data for use, but today's explosion of data volumes, types and sources makes this a challenge….

Infographic

Rethinking Data Integration: Innovation and Integration

Deriving value from analytics requires organizations to prepare data for use, but today's explosion of data volumes, types and sources makes this a challenge….

Infographic

Rethinking Data Integration: Sources and Types of Integration

Deriving value from analytics requires organizations to prepare data for use, but today's explosion of data volumes, types and sources makes this a challenge….

Research Perspective

Selecting a Platform for Enterprise Cloud Data Integration

"Integrating cloud-based data with data inside the enterprise is increasingly important to many organizations, yet most rely on exporting data to spreadsheets and text files for this purpose. But these are outdated approaches that cannot provide eith

Benchmark

Services Analytics

The Services Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the da

Research Perspective

Simplifying Master Data Management

"Data increasingly provides the backbone for all business processes and systems. Thus, the need for accurate, timely information is acute. But as sources and volumes of data increase at unprecedented rates, managing it consistently and keeping data d

Benchmark

Small and Mid-size Business Analytics

Maturation requires a balanced focus on people, process, information and technology; the research found issues in each category and also concerns about progress in addressing them. Thus, small and mid-sized businesses are maturing only slowly in thei

White Paper

Small and Mid-size Business Analytics

The Small and Mid-size Business Analytics benchmark explores how they do this now, current processes and tools, plans they have to change or improve them, and benefits they hope to gain by doing so. Our Maturity Index analysis concludes that only 15

eBook

Speech Analytics Improves Key Business Metrics

Product Information Management (PIM) is essential to business processes, the customer experience, and ultimately financial performance. It is shared among business units, customers, partners and distributors and may take many forms, including text, v

Research Perspective

Successful Geocoding Yields Powerful Business Results

"Geocoding enriches the geographic context of business information, especially for organizations that operate internationally and those in certain vertical industries. The location intelligence it provides can enhance the value of information that va

Benchmark

Technology Analytics

The Technology Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the

Benchmark

Telecommunications Analytics

The Telecommunications Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics,

Research Perspective

The Business Impact of Marketing Performance Management

"Customers today expect immediate responses to inquiries and ready access to any information they decide they want. They also expect to be able to use any mix of available channels to communicate and still encounter consistent interfaces and informa

White Paper

The Dawn of Mobile Intelligence

"The pace of technology for mobility has been growing exponentially in recent years. According to International Data Corp.’s Worldwide Quarterly Mobile Phone Tracker, in the third quarter of 2010 vendors shipped a total of 81.1 million smartphones, u

White Paper

The Evolution of Cognitive Computing

"Cognitive systems have now become a reality, and are poised to disrupt long-held views of what computers are capable of. They will enable the emergence of new, highly productive business models, creating opportunities for some while threatening esta

eBook

The Hybrid Cloud Helps Midsize Companies Compete

Sales forecasting has been an inexact science, often depending as much on gut instinct as on data. Two reasons for this imprecision are a lack of pipeline information and a reliance on spreadsheets to create and track forecasts. The alternatives, sal

Research Perspective

The Mobile Revolution in Talent Management

"Smartphones and tablets began as consumer products, and revolutionary ones at that, giving users new ways to interact with information and each other. Thus, it was only a matter of time until employees insisted not only on bringing their devices to

Research Perspective

The Potential of Cognitive Computing Platforms

"A new approach to information technology called cognitive computing promises to alter the business landscape by empowering businesses to make their business processes more effective. Relying on natural-language processing and machine-based continuou

White Paper

The Real Cost of Data Warehousing and Big Data Systems

"To operate efficiently and compete successfully in today's tumultuous global markets, organizations need immediate access to the volumes of data they amass and the ability to analyze it. But pursuing this ambitious goal strains many existing informa

Research Perspective

Three Reasons Why Visual Discovery Falls Short

"Visual discovery enables organizations to visualize large volumes of data to find areas of opportunity and challenge. It provides a more intuitive representation of data than numbers in rows and columns. Visual discovery thus is an important additi

Research Perspective

Understanding the Voice of the Customer through Speech Analytics

"Ventana Research defines the voice of the customer (VOC) as the aggregated data, reports and analysis a company has about a specific customer. VOC includes all the available information from marketing, sales, customer service and any other relevant

Research Perspective

Understanding the Voice of the Customer through Text Analytics

"Ventana Research defines the voice of the customer (VOC) as the aggregated data, reports and analysis a company has about a specific customer. VOC includes all the available information from marketing, sales, customer service and any other relevant

Research Perspective

Using Analytics to Improve Business Outcomes

"In today’s business environment, radically altered by new business models and channels of communication, customer loyalty is key to business success. Consumers are able to switch companies easily, and so competition to acquire and retain customers,

Research Perspective

Using Enterprise Geocoding for a Competitive Edge

"The marketplace is a demanding taskmaster; it insists that a business stay agile and open to new ideas and directions in order to remain competitive. This has very much been the case with location as a customer and operational attribute. With striki

Infographic

Visualizing the Future of Analytics

Organizations are making analytics the highest-priority innovation technology. It's no wonder why. The demands placed on businesses today are unprecedented….

Infographic

Why Data Preparation Maximizes the Value of Big Data

Making optimal use of the huge volumes and varied forms of big data is vital for business success. Big data systems help deal with this challenge, but the data…

White Paper

Workforce Analytics Enables Smarter Decisions

"To achieve success in today’s intensely competitive market environment, businesses must take all steps possible to enable their employees to perform at their best and must allocate their workforce as effectively as possible. In Ventana Research’s vi

White Paper

Workforce Analytics

The Workforce Analytics benchmark assessed organizational  maturity by examining the adequacy of people, process, information and technology competencies required to make the most effective and efficient use of analytics. The findings offer significa

White Paper

Workforce Management in the Cloud

"Cloud computing is now well established as a viable platform for businesses to use in deploying and accessing applications; it has proven to be an appealing alternative to installing and managing them in-house. Cloud computing frees organizations fr

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Research Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insight on technology across business and IT. The representation of which is presented in our Research Agenda which is a foundation for guidance that provides actionable information to help you identify opportunities for improved competitiveness and effectiveness. Unlike other industry analyst firms who have no methodology or publicly available research agenda and are easily biased by clients or the industry. We provide our research calendar and agenda for visibility into the upcoming months of activity.

April

  • Analysts Perspective
    Digital Technology for 2017;
    Marketing in 2017
  • Benchmark Research
    State of Digital Technology and Customer Analytics starts
  • Dynamic Insights
    Machine Learning starts
  • Value Index
    Sales Performance Management and Product Information Management published

May

  • Analysts Perspective
    Natural Language Generation
  • Benchmark Research
    Digital Commerce starts;
    State of Digital Technology and Customer Analytics in collection
  • Dynamic Insights
    Machine learning in collection;
    Natural Language Generation starts
  • Value Index
    Digital Commerce starts

June

  • Analysts Perspective
    Evolution of Data Science;
    Innovation in Digital Marketing
  • Benchmark Research
    Business Analytic starts;
    Digital Commerce, State of Digital Technology and Customer Analytics in collection
  • Dynamic Insights
    Machine Learning in collection;
    Natural Language Generation in collection
  • Value Index
    Digital Commerce in collection

Q3

  • Benchmark Research
    Business Analytics, Digital Commerce;
    State of Digital Technology and Customer Analytics in collection and analysis
  • Dynamic Insights
    Digital Marketing and Machine Learning published;
    Natural Language Generation in collection and published;
    Streaming Data starts and collection;
    Digital CX Technologies and Streaming data starts
What to see our research plans for the year? Download the full research agenda