Digital Technology

Our Research Expertise

Organizations can achieve significant innovation through the deployment and use of digital technology. Technologies such as analytics, artificial intelligence and machine learning, blockchain, bots and natural language, collaboration, cybersecurity, the internet of things and wearable computing can improve both efficiency and effectiveness for the business and its IT operations. Embracing emerging technology is a necessity in today’s competitive market environment to enable the workforce and customers to engage effectively and to elevate the potential return on the organization’s assets.

Ventana Research offers research-based guidance on embracing digital technology to increase the effectiveness of the workforce and engagement of customers. Change is required to maintain competitiveness and to achieve performance goals throughout the organization. Ventana Research can help.

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By 2021, only 1/2 of organizations will have transformed their business processes to be more intelligent and automated by embracing digital technology.

David Menninger

David Menninger

SVP & Research Director of Data and Analytics Research

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Ventana On-Demand (VOD) is an advisory service that provides access to exclusive research and monthly dialogue with our analysts.Visit the services page to learn more.
Research Perspective
A New Era of Workforce Planning

People are the most valuable asset of every organization. To maximize their value; though; management must think carefully about how to use them. Workforce planning helps organizations address every aspect related to employees; from overall head cou

Value Index
Analytics & Business Intelligence 2018

The role of Business Intelligence software has grown exponentially over the last decade. And as it has grown; so too has analytics-based decision making. In order to get these high-value insights; businesses need the best tools. The Ventana Research

White Paper
Analytics Is Critical to Effective Performance Management

In order for an organization to run efficiently and effectively it must actively manage its performance. Corporations; small businesses; government entities and nonprofits all must be able to set objectives; plan and budget; and review and evaluate

White Paper
Analytics To Optimize Marketing Performance

Marketers today face a situation that is at the very least challenging; and that sometime seems impossible. They are forced to make decisions at a frantic pace in an environment of complexly interacting market and competitive factors and changes in

Infographic
Analytics-Driven Quality Management

In most customer service organizations; managing quality of telephone interactions is a manual process that involves listening to a small percentage of calls�

White Paper
Applications in Cognitive Computing

Cognitive computing is only beginning to realize its vast potential; but already uses of critical importance have emerged: battling fatal diseases through better-informed decisions and personalized care; helping individuals gain confidence in their

White Paper
Best Practices for Cloud-Based Analytics

Cloud computing is changing how businesses access and use technology to innovate. It facilitates sharing of applications across the organization through various systems and collaboration on key issues and tasks. Cloud computing also enables organiza

White Paper
Best Practices for Optimizing Information 2014

In order to make wise decisions and build competitve advantage; organizations of all kinds need actionable information - that is; data placed in context so it can support decision-making. Moreover; they need to be able to make today's massive amount

Webinar
Best Practices in Big Data Analytics 2014

Big data is of immediate relevance to the situation many organizations face today. They need to store; process and use data in significantly greater volumes than ever before. The data comes from a larger number of sources and often differs in kind fr

Webinar
Best Practices in Cloud Computing for Business

Cloud computing is moving from an emerging technology to an accepted business computing strategy. It is a technology that allows resources to be connected through private and public networks; simplifying a company�s on-premises infrastructure while a

Executive Summary
Big Data Analytics 2014

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren�t sure precisely what big-data a

White Paper - VOD
Big Data Analytics 2014

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren�t sure precisely what

White Paper
Bridging the Gap between Content and Business Analytics

Organizations today must utilize many kinds of information to refine their strategy and make smart decisions. Typically this information is stored in a multitude of ready-to-use formats and locations � in-house in enterprise systems; remotely; on th

White Paper - VOD
Business Analytics in Banking and Financial Services 2011

Ventana Research has completed research to benchmark banking and financial services organizations use of Analytics. The research assessed organizational  maturity by examining the adequacy of people; process; information and technology competenc

Executive Summary
Business Analytics in Education 2011

The education Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but the d

White Paper - VOD
Business Analytics in Education 2011

Ventana Research has completed research to benchmark organizations' use of education analytics. The research assessed organizational maturity by examining the adequacy of people; process; information and technology competencies required to make

White Paper - VOD
Business Analytics in Government 2011

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the government sector; trends and best practices in how these organizations use business analytics. It explores how they do this now; cur

White Paper - VOD
Business Analytics in Healthcare 2011

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the Healthcare industry; trends and best practices in how these organizations use business analytics. It explores how they do this now; c

White Paper - VOD
Business Analytics in Insurance 2011

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the Insurance industry; trends and best practices in how these organizations use business analytics. It explores how they do this now; cu

White Paper - VOD
Business Analytics in Manufacturing 2011

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the manufacturing sector; trends and best practices in how these organizations use business analytics. It explores how they do this now;

White Paper - VOD
Business Analytics in Retail 2011

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the retail industry; trends and best practices in how these organizations use business analytics. It explores how they do this now; curre

White Paper - VOD
Business Analytics in Service Industries 2011

Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the services sector; trends and best practices in how these organizations use business analytics. It explores how they do this now; curre

White Paper - VOD
Business Analytics in Telecommunications 2011

Ventana Research has completed research to benchmark organizations' use of Telecommunications analytics. The research assessed organizational maturity by examining the adequacy of people; process; information and technology competencies required

White Paper - VOD
Business Analytics in the Technology Sector 2011

Management and managers need advice on how to select analytics technology; on the measures most useful for them; and on best practices and common mistakes in choosing business and operational measures; metrics and key indicators. They also need more

White Paper - VOD
Business Trends in Location Analytics 2013

The Location Analytics benchmark assessed how the Location Analytics marketplace has evolved and provides insight on the effects of those changes. It focused in particular on the business value of information regarding location; its use in

Infographic
Business Benefits of Customer Analytics

Companies need complete views of their customer activities to inform decisions and personalize responses during interactions�

Webinar
Business Trends in Location Analytics 2011

Location Analytics is defined as the integration; access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition; using this technology can add value

Research Perspective
Cloud Financial Performance Management: Ready for the Large Enterprise

Many discussions of cloud computing concern how cloud-based software and services enable small and midsize businesses to acquire many of the same capabilities as large ones. In fact; though; large companies have been adopting the cloud; too � and wi

Infographic
Cloud-Based Dashboards Mean Better Decisions

To make effective decisions; organizations need access to timely; accurate information from all relevant sources; including those in the cloud�

Infographic
Cloud-Based Dashboards Speed Data Preparation

Departments are under pressure to deliver results that justify the money spent and resources utilized; which means organizations must measure ROI & other KPI's�

White Paper
Cognitive Systems Redefine Business Potential

Cognitive computing is a new category of information technology that combines proven technologies with sophisticated analytical algorithms; natural-language- and machine-based learning and massive computer processing power to yield probabilistic res

Executive Summary
Consumer Goods Analytics 2011

The Consumer Goods Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but

White Paper - VOD
Consumer Goods Analytics 2011

Ventana Research has completed research to benchmark organizations' use of consumer goods analytics. The research assessed organizational maturity by examining the adequacy of people; process; information and technology competencies required to

Executive Summary
Contact Center Analytics 2011

Organizations are maturing slowlY because their focus too often is on traditional cost-related metrics and they pay too little attention to effectiveness measures that involve aspects of customer satisfaction. Nearly three-fourths of organizations (7

Research Perspective
Creating a Social Enterprise for Managing Talent

Social collaboration now extends from people�s personal lives into their work. The tools that enable this collaboration are a natural fit for Human Resources; whose functions include communicating and engaging with employees. Our benchmark research

Webinar
Cryptic Web Data: The Hidden Opportunity in Big Data

The use of Big Data is prevalent in many companies and across industries. But even with all the tools available; there is still critical data that can escape analytics and is nearly impossible to get. Only 14% of companies being able to actually get

Webinar
Cybersecurity Intelligence

It's rare if a month goes by; and there isn't a cybersecurity breach. It's so common now; that it almost doesn't surprise us anymore. But the real kicker is that even though millions of dollars are being invested into better cybersecurity tools and p

Executive Summary
Data and Analytics in the Cloud 2015

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service; sales; marketing; finance and human resources. Analytics and BI; however; have not migrated to the cloud as quickl

Best Practices
Data and Analytics in the Cloud 2015

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service; sales; marketing; finance and human resources. Analytics and BI; however; have not migrated to the cloud as quickl

Webinar
Data and Analytics in the Cloud 2015

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service; sales; marketing; finance and human resources. Analytics and BI; however; have not migrated to the cloud as quickl

White Paper - VOD
Data and Analytics in the Cloud 2015

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service; sales; marketing; finance and human resources. Analytics and BI; however; have not migrated to the cloud as quickl

White Paper
Data Preparation Adds Value to Big Data

Data is an essential asset of all organizations. Its use impacts every aspect of a business; not least of all its profitability. Today's data comes from an array of often incompatible sources; including disparate in-house systems; cloud-based enviro

White Paper
Data Preparation: An Enterprise Imperative

Data is fuel for today�s businesses; they cannot run without it. Like other types of fuel; it must be processed and made ready to use. Many users; however; are unfamiliar with what is required to ensure that the data available to them meets their re

Infographic
Deploying Predictive Analytics for Competitive Advantage

Predictive analytics is a relatively straightforward idea: It is the use of past data to evaluate the likelihood of future outcomes�.

Research Perspective
Embracing Data Preparation

Data is a critical asset for business; but many business professionals have difficulty in getting to the data they need in a timely fashion. The inability to access data and prepare it for effective business use can impede efficiency in making decis

eBook
Establishing Cybersecurity Intelligence

Your organization is under attack; and that attack may be coming from unanticipated directions. The least recognized yet potentially greatest risk to your operation is a security breach of your IT assets. Every piece of hardware and version of softwa

White Paper - VOD
Finance Analytics 2011

Ventana Research is the first research company to benchmark organizations' use of information and technology to employ analytics in finance organizations. The research assessed the maturity by examining the people; process; information and technology

Research Perspective
Five Best Practices for Optimizing Sales Analytics and Forecasting

Benchmark research that Ventana Research conducted on sales performance management reveals that the top two priorities of sales management are to increase revenue (cited by 72% of participants) and to improve the efficiency of sales processes (57%).

Research Perspective
Five Best Practices in Cloud-Based Analytics

Once a cutting-edge innovation that businesses regarded warily; cloud computing now is being widely embraced. It offers an effective way to store and use information and applications without the expense of the hardware; software licenses and technic

Research Perspective
Five Costs and Perils of Spreadsheets for Business Analytics

Managing performance effectively requires that a company be able to provide executives; managers and employees with accurate; timely information and make it possible for them to work interactively with that information

White Paper
Five Keys to Choosing a Comprehensive Analytics Platform

In today�s dynamic business environment; competitive forces are putting pressure on companies to better understand their customers and how to serve them; to optimize their operations and control costs; and to rigorously address security risks and re

White Paper
Five Reasons to Use Cloud-Based Dashboards for Marketing

Measuring the return on marketing investments has long been difficult. Now; however; digital tracking of customer behavior and tools to facilitate the analysis of marketing campaigns can enable organizations to correlate their marketing spend with c

Research Perspective
Fulfilling the Promise of Data Lakes

Organizations today can be overwhelmed by the flood of data they must deal with. This data arrives from many sources and also is generated internally � in both instances; rapidly; continuously and in a multiplicity of formats. Big data technology o

Research Perspective
Gaining an Edge in Banking with Business Analytics

Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software; many midsize banks continue to operate with a limited set of analytic capabilities; focused largely

Research Perspective
Gaining an Edge in Manufacturing with Business Analytics

Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software; many manufacturing organizations continue to operate with a limited set of business analytics; focu

Research Perspective
Gaining an Edge with Business Analytics

Business analytics goes beyond query and reporting; but despite significant investments in business intelligence (BI) software many organizations continue to operate with a limited set of analytic capabilities. Query and reporting; until recently th

Executive Summary
Government Analytics 2011

The Government Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but the

Executive Summary
Healthcare Analytics 2011

The Healthcare Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but the

Executive Summary
Human Capital Analytics 2013

The drive to connect employee performance and business success is leading organizations to apply analytics to a broad range of human capital management processes; including return on human capital investment; employee lifecycle management; recruitmen

Webinar
Human Capital Analytics 2013

The drive to connect employee performance and business success is leading organizations to apply analytics to a broad range of human capital management processes; including return on human capital investment; employee lifecycle management; recruitmen

White Paper - VOD
Human Capital Analytics 2013

The drive to connect employee performance and business success is leading organizations to apply analytics to a broad range of human capital management processes; including return on human capital investment; employee lifecycle management; recruitmen

White Paper
Human Capital Analytics Drives Strategic Business Decisions

In today�s intensely competitive markets; managers can�t rely on decisions based completely on gut feelings without running the risk of making wrong decisions that are costly in terms of both money and expertise. Instead they need high-quality infor

White Paper
Improving Performance in the Age of the Cognitive Enterprise

Cognitive systems have now become a reality; and are poised to disrupt long-held views of what computers are capable of. They will enable the emergence of new; highly productive business models; creating opportunities for some while threatening esta

Research Perspective
Healthcare Performance Management Isn�t Only for Executives

Healthcare performance management is a strategy and a set of methodologies and processes for managing the performance of the organization and its doctors; nurses; caregivers and its provider network; its purpose is to achieve a common set of patient

Executive Summary
Insurance Analytics 2011

The Insurance Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but the d

Executive Summary
Internet of Things 2017

The Internet of Things (IoT) is a technology that extends digital connectivity to devices and sensors in homes; businesses; vehicles and potentially almost anywhere. This advance enables virtually any device to transmit its data; to which analytics c

White Paper - VOD
Internet of Things 2017

The Internet of Things (IoT) is a technology that extends digital connectivity to devices and sensors in homes; businesses; vehicles and potentially almost anywhere. This advance enables virtually any device to transmit its data; to which analytics c

Executive Summary
IT Analytics 2011

Users in nearly two-thirds of all organizations spend most of their time in unproductive chores that precede analyzing their data: preparing it for analysis (29%); reviewing it for quality and consistency (23%) and waiting for it (13%). And before th

White Paper - VOD
IT Analytics 2011

Ventana Research has completed research to benchmark organizations' use of IT analytics. The research assessed organizational  maturity by examining the adequacy of people; process; information and technology competencies required to make the mo

Research Perspective
Key Indicators and Data Enable Performance Management

Performance management consists of the strategy; methodologies and processes to manage the performance of an organization and its business network to achieve an agreed-upon set of goals and objectives. It is an undertaking that returns significant v

White Paper
Keys to a Successful Business Case for Big Data

Enterprises today must cope with huge and rapidly increasing volumes of data generated by more sources more often and in more formats � a veritable flood of data. Contained in this data are valuable insights that can improve the business�s competiti

Executive Summary
Location Analytics 2011

Location Analytics is defined as the integration; access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition; using this technology can add value

Executive Summary
Manufacturing Analytics 2011

The Manufacturing Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but t

White Paper
Master Data Management for Big Data

Big data has gained the attention of organizations seeking previously unavailable insights that help them compete better. Big data encompasses the storage and processing of any type and volume of information; structured or unstructured; arriving at

Value Index
Mobile Analytics & Business Intelligence 2019

Over the last 10 years; the use of analytics to make decisions in business has been making its way to the forefront; with organizations of all sizes gaining insights from analytics that were not available before. And with this changing landscape has

White Paper
Modernizing Business With Digital Technologies

Change can impact any aspect of business; from daily operations to processes that develop and transport products and services to relationships with customers to sales and profitability; and any size of business; from large enterprises to midsize and

Executive Summary
Next Generation Contact Center in the Cloud 2016

Consumers have changed the ways in which they expect to engage with companies. While long-established channels such as the telephone; email and company websites are still the most used; many consumers now prefer to use text messages; online chat; soc

White Paper - VOD
Next Generation Customer Analytics 2014

As customer contact and communications channels continue to expand; businesses are new faced with larger; more complex sets of customer data. Many organizations continue to attempt to achieve a 360-degree view of the customer but due to these bewilde

Executive Summary
Next Generation Finance Analytics 2014

Software vendors have begun to introduce new; more advanced analytic applications that are more accessible and no longer require a trained statistician. This next-generation of finance analytics capabilities may make it possible to access and analyze

White Paper - VOD
Next Generation Finance Analytics 2014

Software vendors have begun to introduce new; more advanced analytic applications that are more accessible and no longer require a trained statistician. This next-generation of finance analytics capabilities may make it possible to access and analyze

Executive Summary
Next-Generation Predictive Analytics 2015

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition; new ways of conducting business (especially on the Internet) and di

Webinar
Next Generation Predictive Analytics 2015

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition; new ways of conducting business (especially on the Internet) and di

White Paper - VOD
Next Generation Predictive Analytics 2015

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition; new ways of conducting business (especially on the Internet) and di

Executive Summary
Next-Generation Business Planning 2015

Today; budgeting and operational planning effrots are typically only loosely connected. In contrast; Next-Generation Business Planning closely integrates unit-level operational plans with financial planning. Relying on information technology; it enab

Best Practices
Next-Generation Business Planning 2015

Next-generation business planning closely integrates individual operational plans with financial plans. Supported by dedicated software; it enables companies to plan faster with less effort to achieve greater accuracy and agility.

Webinar
Next-Generation Business Planning 2015

Business planning encompasses all of the forward-looking activities in which companies routinely engage; such as sales; production and head-count planning as well as budgeting. Among the several benefits it conveys; planning helps to get everyone ont

Executive Summary
Next-Generation Sales Analytics 2017

Effective analytics enables businesses to understand the data they�re collecting in greater volumes and more forms than ever before. The situation has special importance for sales organizations. Applied to data created and needed by sales organizatio

White Paper - VOD
Next-Generation Sales Analytics 2015

Effective analytics enables businesses to understand the data they�re collecting in greater volumes and more forms than ever before. The situation has special importance for sales organizations. Applied to data created and needed by sales organizatio

Webinar
Predictive Analytics: Entering the Mainstream

Predictive analytics is quickly moving out of the shadows into the organizational spotlight. Ventana Research finds that (37%) of companies say that predictive analytics capabilities are very important; yet only(13%) of companies use specific tools t

Webinar
Predictive Analytics: Too Important to Ignore

Analytics; and in particular predictive analytics are a high priority for organizations today; for one simple reason: Those who do not invest in it will fall behind their competitors. Join industry experts Tony Cosentino from Ventana Research and Ja

White Paper - VOD
Product and Supply Chain Analytics 2011

The Product and Services Analytics Benchmark confirms that metrics and key indicators are important; and are used most often to evaluate cost- and budget-related factors. And they show that analytics processes are not very effective in most

Research Perspective
Product Information Management in an Master Data Management World

Consistent; accurate product information is essential to meet the expectations of today�s customers. These demanding consumers want detailed information presented to them through whichever of the various channels; including websites and commerce sys

Presentation - VOD
Trends in Product Information Management 2012

Organizations need to address limitations in the ways they manage product information; including related attributes and content that describes the products. New types and sources of data often introduce new and inconsistent ways in which products; ma

Executive Summary
Retail Analytics 2011

The Retail Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but the data

Infographic
Rethinking Data Integration: Business Users Need Integration

Deriving value from analytics requires organizations to prepare data for use; but today's explosion of data volumes; types and sources makes this a challenge�.

Infographic
Rethinking Data Integration: Innovation and Integration

Deriving value from analytics requires organizations to prepare data for use; but today's explosion of data volumes; types and sources makes this a challenge�.

Infographic
Rethinking Data Integration: Sources and Types of Integration

Deriving value from analytics requires organizations to prepare data for use; but today's explosion of data volumes; types and sources makes this a challenge�.

Research Perspective
Selecting a Platform for Enterprise Cloud Data Integration

Integrating cloud-based data with data inside the enterprise is increasingly important to many organizations; yet most rely on exporting data to spreadsheets and text files for this purpose. But these are outdated approaches that cannot provide eith

Viewpoint
Self-Service; an Essential Component for Modern Business Intelligence

Self-service business intelligence (BI) is all the rage these days; with self-service generally equated to usability. However; research suggests that effective self-service requires

Executive Summary
Services Analytics 2011

The Services Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but the da

Research Perspective
Simplifying Master Data Management

Data increasingly provides the backbone for all business processes and systems. Thus; the need for accurate; timely information is acute. But as sources and volumes of data increase at unprecedented rates; managing it consistently and keeping data d

Executive Summary
Small and Mid-size Business Analytics 2011

Maturation requires a balanced focus on people; process; information and technology; the research found issues in each category and also concerns about progress in addressing them. Thus; small and mid-sized businesses are maturing only slowly in thei

White Paper - VOD
Small and Mid-size Business Analytics 2011

The Small and Mid-size Business Analytics benchmark explores how they do this now; current processes and tools; plans they have to change or improve them; and benefits they hope to gain by doing so. Our Maturity Index analysis conclude

eBook
Speech Analytics Improves Key Business Metrics

Product Information Management (PIM) is essential to business processes; the customer experience; and ultimately financial performance. It is shared among business units; customers; partners and distributors and may take many forms; including text; v

Research Perspective
Successful Geocoding Yields Powerful Business Results

Geocoding enriches the geographic context of business information; especially for organizations that operate internationally and those in certain vertical industries. The location intelligence it provides can enhance the value of information that va

Executive Summary
Technology Analytics 2011

The Technology Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics; but the

Executive Summary
Telecommunications Analytics 2011

The Telecommunications Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics;

Research Perspective
The Business Impact of Marketing Performance Management

Customers today expect immediate responses to inquiries and ready access to any information they decide they want. They also expect to be able to use any mix of available channels to communicate and still encounter consistent interfaces and informa

White Paper
The Dawn of Mobile Intelligence

The pace of technology for mobility has been growing exponentially in recent years. According to International Data Corp.�s Worldwide Quarterly Mobile Phone Tracker; in the third quarter of 2010 vendors shipped a total of 81.1 million smartphones; u

White Paper
The Evolution of Cognitive Computing

Cognitive systems have now become a reality; and are poised to disrupt long-held views of what computers are capable of. They will enable the emergence of new; highly productive business models; creating opportunities for some while threatening esta

eBook
The Hybrid Cloud Helps Midsize Companies Compete

Sales forecasting has been an inexact science; often depending as much on gut instinct as on data. Two reasons for this imprecision are a lack of pipeline information and a reliance on spreadsheets to create and track forecasts. The alternatives; sal

Research Perspective
The Mobile Revolution in Talent Management

Smartphones and tablets began as consumer products; and revolutionary ones at that; giving users new ways to interact with information and each other. Thus; it was only a matter of time until employees insisted not only on bringing their devices to

Research Perspective
The Potential of Cognitive Computing Platforms

A new approach to information technology called cognitive computing promises to alter the business landscape by empowering businesses to make their business processes more effective. Relying on natural-language processing and machine-based continuou

White Paper
The Real Cost of Data Warehousing and Big Data Systems

To operate efficiently and compete successfully in today's tumultuous global markets; organizations need immediate access to the volumes of data they amass and the ability to analyze it. But pursuing this ambitious goal strains many existing informa

Research Perspective
Three Reasons Why Visual Discovery Falls Short

Visual discovery enables organizations to visualize large volumes of data to find areas of opportunity and challenge. It provides a more intuitive representation of data than numbers in rows and columns. Visual discovery thus is an important additi

Research Perspective
Understanding the Voice of the Customer through Speech Analytics

Ventana Research defines the voice of the customer (VOC) as the aggregated data; reports and analysis a company has about a specific customer. VOC includes all the available information from marketing; sales; customer service and any other relevant

Research Perspective
Understanding the Voice of the Customer through Text Analytics

Ventana Research defines the voice of the customer (VOC) as the aggregated data; reports and analysis a company has about a specific customer. VOC includes all the available information from marketing; sales; customer service and any other relevant

Research Perspective
Using Analytics to Improve Business Outcomes

In today�s business environment; radically altered by new business models and channels of communication; customer loyalty is key to business success. Consumers are able to switch companies easily; and so competition to acquire and retain customers;

Research Perspective
Using Enterprise Geocoding for a Competitive Edge

The marketplace is a demanding taskmaster; it insists that a business stay agile and open to new ideas and directions in order to remain competitive. This has very much been the case with location as a customer and operational attribute. With striki

Infographic
Visualizing the Future of Analytics

Organizations are making analytics the highest-priority innovation technology. It's no wonder why. The demands placed on businesses today are unprecedented�.

Infographic
Why Data Preparation Maximizes the Value of Big Data

Making optimal use of the huge volumes and varied forms of big data is vital for business success. Big data systems help deal with this challenge; but the data�

White Paper
Workforce Analytics Enables Smarter Decisions

To achieve success in today�s intensely competitive market environment; businesses must take all steps possible to enable their employees to perform at their best and must allocate their workforce as effectively as possible. In Ventana Research�s vi

White Paper - VOD
Workforce Analytics 2011

The Workforce Analytics benchmark assessed organizational  maturity by examining the adequacy of people; process; information and technology competencies required to make the most effective and efficient use of analytics. The findings offer

White Paper
Workforce Management in the Cloud

Cloud computing is now well established as a viable platform for businesses to use in deploying and accessing applications; it has proven to be an appealing alternative to installing and managing them in-house. Cloud computing frees organizations fr

Infographic
Adopting Contact Center in the Cloud

of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage multiple channels of engagement and a variety of contact center management applications. These services are run outside the

White Paper
Analytic Discovery Unlocks Information for Business

Analytic discovery technology enables exploratory analysis that spans multiple data sets of various sizes and structures. It is similar to data science in that both use computer science and statistical techniques

Research Perspective
Achieving State-of-the-Art Finance Analytics

By itself data isn't useful for business. It requires analytics to transform data into actionable information. Analytics of one sort or another has long been a core competence of finance departments; applied to balance sheets; income statements or c

eBook
Improving Financial Performance with Predictive Analytics

Many Organizations today are applying predictive analytics. 83% of participants in our research said that predictive analytics is important to their organization, and nearly all executives said they consider predictive analytics important.

White Paper
Advanced Analytics Enhances Business Intelligence

Today the need to process and analyze the ever larger volumes of data being generated is causing many businesses to consider expanding the capabilities of their business intelligence (BI) systems.

Research Perspective
Innovation Sharpens the Customer Focus

Customer behavior has changed. Customers today use significantly more channels of communication to interact with companies. When they shop; the convenience of online access has led them to be more demanding because they can go elsewhere with a few c

Research Perspective
The Digital Future of Human Capital Management

A new generation of digital technologies is extending human capital management (HCM) systems, making them simpler and more productive than ever before. Our benchmark research into next-generation human resources management systems (HRMSs) shows that

Exclusive Q&A
Desktop vs. CRM

Customer service agents can have a large impact on the customer experience and satisfaction. Organizations are facing an ever growing number of channels. As such, fulfilling these complex interactions is no easy feat.

Research Perspective
Performance Management Isn’t Only for Executives

Performance management is a strategy and a set of methodologies and processes for managing the performance of the organization and its business network; its purpose is to achieve a common set of goals and objectives. At its core, then, performance ma

Research Perspective
Performance Management in Financial Services Isn’t Only for Executives

Performance management is a strategy and a set of methodologies and processes that can be used for managing performance in financial services organizations. Its purpose is to achieve a common set of goals and objectives in the most efficient manner.

Viewpoint
Give Business Analysts Better Choices for BI on Data Lakes

Big data is valuable. Our benchmark research shows that using big data analytics results in better communication, better alignment of the business, a competitive advantage, better responsiveness and decreased time to market. But big data comes in man

White Paper - VOD
Data Preparation 2018

Data is essential to every aspect of business, and organizations that use it effectively are likely to gain advantages over competitors that do not. Information derived from this data is essential to address a variety of needs; the most common uses a

Executive Summary
Data Preparation 2018

Data is essential to every aspect of business, and organizations that use it effectively are likely to gain advantages over competitors that do not. Information derived from this data is essential to address a variety of needs; the most common uses a

Webinar
Are Your Analytics Speaking to You? Natural language processing is changing the face of BI and Analytics

Natural language processing, including natural language queries and natural language generation, change the way users can interact with data and information. For decades BI and analytics meant tables of numbers supplemented with charts and graphs. Mo

eBook
Collecting and Managing IoT Data for Analytics

While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations. Most said they view IoT as

White Paper
Bringing Dashboards to Life

Dashboards combine and display information from various parts of an organization to create views of its overall status or of a particular function. For example, a dashboard of sales performance might include information about sales closed, leads gene

Webinar
Digital Innovation for Business

Satisfying the ever-intensifying demand of consumers, customers and the workforce to for an effective and satisfying business experience is no easy task; the pressure to perform and deliver on expected outcomes has never been higher. Fortunately, the

Research Perspective
Embed Analytics for More-Informed Decisions

Self-service analytics is a goal for most organizations, but in many cases it has not become a reality. Just two out of five organizations (40%) report that users can analyze data without the assistance of IT. Yet those who are able to operate withou

Viewpoint
Data Lake Platforms: The Key to Success

Data lakes are important. They provide organizations the opportunity to analyze data from all sources not just one and they allow organizations to analyze data at any level of detail. These analytical capabilities enable organizations to improve busi

Presentation - VOD
Monetizing Data Through Customer Facing Analytics

David Menninger shares research details on how real-world organizations are using customer-facing analytics to monetize their data.

Research Perspective
Evaluation Criteria for Enterprise Geocoding

The process of geocoding increases the quality of business information by augmenting geographic references to fully support operations and decision-making. Without the dimension added by geocoding, operational risk increases, business cycles are wast

Viewpoint
Compensation Software: Game-changing ROI Opportunity

Organizations around the world valiantly try each year to make it through another compensation planning cycle relying on spreadsheets. However, increasingly complex compensation process requirements make it more and more difficult for organizations t

Viewpoint
A New Era in Messaging as a Service

The transition to cloud computing has introduced new challenges for organizations seeking to satisfy the next generation of business requirements for digital transformation. Doing this is not simple; the reality is that the many disparate cloud-relat

eBook
Future-Proof Your Data Lake Environment

Data lakes can provide organizations significant value and help them improve their business processes. They provide the data needed by an organization to have a complete picture of its operations and its customers allowing it to stay ahead of its com

Presentation - VOD
Take the Lead: Activate Your Data Science Practice

This presentation by Ventana Research's David Menninger shares research details on the benefits of scalable, secure and deployment-ready platform approach to data science vs. one-off tool, proven architectures, capabilities and approaches that help k

Research Perspective
Putting Customer Conversations to Work

Customer conversations are a valuable source of information with which to enhance customer engagement. Speech analytics is the key to unlocking the value in these conversations. When conversations are deconstructed using speech analytics they provide

White Paper
Apache Hadoop 3 Improves Big Data Workloads

Hadoop 3 is the third major revision of the big data distributed computing framework. The enhancements provide additional scalability and high availability features. They also enable new workloads involving artificial intelligence, machine learning a

White Paper
Digital Innovation for the Intelligent Enterprise

The pace of business today requires organizations to constantly examine how to make their people and processes more effective. One proven approach to improving business performance is to harness the insights and intelligence that analytics can provid

Viewpoint
Streaming Data: A New Imperative

Organizations’ use of data and information is evolving as the amount of data and the frequency with which that data is collected both grow. Data now streams into organizations from a variety of sources such as social media feeds and internet of thing

Viewpoint
The Value of Multi-Model Databases

Relational database technology first appeared almost a half-century ago and for decades the database market appeared to be consolidating around the use of relational databases for most types of workloads, even if it wasn’t very well suited to some of

Dynamic Insights
Data Lakes

Data lakes, also called data hubs, offer a way to manage big data and make it available for analysis. A data lake combines massive storage capabilities for any type of data in any format with the processing power needed to transform and analyze the d

Dynamic Insights
Machine Learning

Machine learning, a type of artificial intelligence or predictive analytic in which the algorithms become more accurate as they process more data, is attracting much of the attention. This research examines the state of machine learning deployments i

Value Index
Collaborative Analytics & Business Intelligence 2019

This Ventana Research Value Index on Collaborative Analytics and Business Intelligence assesses how well vendors’ offerings meet what our benchmark research finds are buyers’ requirements for analytics and BI software. This Value Index evaluates the

Viewpoint
Maximize the Value of Manufacturing Data Sources

Manufacturing data comes in many shapes and sizes including everything from big data sources to unstructured documents. To be competitive and to operate efficiently manufacturers must use all the data at their disposal to improve their business proce

Presentation - VOD
Redefining Sales Planning with Applied AI

Sales planning has been a game of guesswork with spreadsheets. Sales ops leaders often make their sales quota and capacity planning choices on gut instincts and historical data. But, that approach needs to change today.  This is an era where AI and

Presentation - VOD
Take the Lead Activate Your Data Science Practice

Data science and Machine Learning are the hot topics theses days in businesses and organizations. But, machine learning is still new for most of the organizations. Data shows that only 31% of the organizations are using machine learning for more than

Presentation - VOD
Trends in Augmented Reality for Sales and Marketing

Augmented Reality is an Interactive Experience that combines computer-generated perceptual overlays on real world physical objects with digitally presented information. Our research found that 46% of organizations view mobile technology as playing a

Presentation - VOD
What’s Next in Mobile Applications for the Front Office

It is essential to provide a simple approach to the front office for digital transformation through applications designed to operate on mobile devices. The importance of this can be measured by dramatic improvements to efficiency and the results can

Research Perspective
Moving from Batch to Event Streaming

Data is generated continuously today because an organization’s operations are continuous. Historically, data architectures have been designed around batch processes but streaming data requires an event-driven approach. Event-driven architectures are

White Paper
New Approaches to Master Data Management

Accurate data is critical to business processes and operations, but our research shows that less than one quarter (22%) of organizations are very confident in the quality of their data. Master data management processes provide the ability to improve

White Paper
Augmented Reality is Changing Marketing and Sales

Organizations must improve how they market and sell products to their buyers. They must make the process easier, ensuring prospective customers are able to understand how products operate or can be applied to their specific set of requirements. In th

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Research Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Research Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.

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