Expanding the Reach and Value of Analytics
Analytics are vital to an organization’s ability to communicate, operate efficiently and gain a competitive advantage. And yet, 77% of organizations report that just one-half or less of their workforce use analytics. Why is this? For many, the analytics process can be cumbersome, inefficient and can require too many resources unless it is streamlined. Embedding analytics into every-day applications addresses some of these challenges by connecting all systems—from pricing to recruiting and beyond—so changes can be implemented efficiently and automatically. This clearly adds value for organizations: according to our Analytics and Data Benchmark Research, three-quarters of organizations (73%) consider embedded analytics important to their analytics and data efforts. Embedded analytics should be deployed as part of an approach that includes investments into technologies that make analytics easier to use.