Every organization is different, and we know that. To ensure we provide the best client experience, we’ve designed our portfolio for business and IT professionals and relevant technology vendors. To explore how our education, assessment, and advisory services can apply to you, select your type of organization.
Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection.
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
We provide thought leadership and digital content that improves your marketing and sales effectiveness. In a world where business and IT professionals can search and find information in seconds, we can help by creating cohesive education through our expertise and research to will help you improve your engagement with your target prospects and customers. Our services can be bundled together and customized to fit your specific needs.
Education through illustrative digital content that provides a story to guide organizations on the essential need for change and improvement through using technology.
Build awareness and importance on a topic through the visual illustration of key points in a highly targeted content piece, using research facts from our exclusive benchmark research.
An interactive dialogue with an industry analyst through a question and answer format that elevates the importance of key points in an easy-to-read and observational experience.
Authoritative digital content designed to create awareness of an issue or opportunity. It is a discussion starter, designed to create an interest in further education.*
A short survey, that once taken, provides immediate guidance using best practices and research for buyers; it guides their next steps and facilitates actions based on their responses.
To engage the industry and broader audience through social media channels requires objective dialogue with an industry analyst in a live and interactive manner.
Provides the industry analyst perspective on a subject or topic in a couple of pages of content to create awareness and insight for the buyer to engage further.
An authoritative and research-based in-depth exploration covering a specific business and technology-related issue. It articulates the opportunity and value for the industry that your company addresses.*
All the digital content
we produce can be
localized into over
25 languages, allowing you
to reach a global audience
in their native medium.
With of our breath of business
and technology coverage
areas, our content can be
adapted to speak to any
vertical industries or line
of business categories to
specifically target your audience.
We have content that is ready for immediate licensing and use.
Click here to see content available for licensing now
Our expert industry analysts will help your prospective buyers and customers at an industry or company event with a mix of research and insights to motivate and educate your audience.
Pre-recorded audio discussion between an analyst and our head of research or a member of your team using our expertise and knowledge of the industry.
A video featuring our industry analysts to present and educate your audience on a specific topic backed by our research and expertise.
Live or recorded educational session from industry analyst presenting insight and guidance on industry trends and issues to empower the participant to engage further.
An industry analyst’s fact-based and independent perspective on business and technology trends, events or specifically on a vendor and product offering.†
Providing industry and independent market research in a summarized, key insight or best practice benchmark report providing insight to inform and help organizations improve†.
The Ventana Research Value Index reports showcase an independent evaluation of the market of vendors in your category and highlight your company and products in an objective manner†.
Research facts or graphical charts derived from our market leading benchmark research. Can be used inside of communications, presentations and digital content to help marketing and sales. Research facts or graphical charts derived from our market leading benchmark research. Can be used inside of communications, presentations and digital content to help marketing and sales.
Research facts or graphical charts derived from our market leading benchmark research. Can be used inside of communications, presentations and digital content to help marketing and sales. Research facts or graphical charts derived from our market leading benchmark research. Can be used inside of communications, presentations and digital content to help marketing and sales.
* - Content pieces also available in an interactive format with or without an audio overlay. See some examples: eBook, Research Perspective
† - Can be licensed, but not commissioned
Gain a competitive edge by using expert market-based advisors and exclusive benchmark research to gain specific next-steps through a methodical discovery-to-guidance process that will increase your market potential.
Assessment services are used when an organization has a specific challenge or opportunity that it needs to address. Ventana Research will help with analysis, advice and recommendations provided by an industry analyst and subject matter expert. Assessments occur in several phases; over a period of time in which the Ventana Research assets involved use methodologies that include: discovery, insights and guidance. Our assessment services can improve your overall market efforts or specific work inside of marketing, sales and product organizations to help you prioritize areas for improvement using our experience and market knowledge.
Often it can be difficult to see how your plans fit into a larger market picture. Our advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.
In advisory sessions an industry analyst provides immediate, relevant guidance on a topic of the client’s choice They provide an informal opportunity to discuss and receive feedback. These sessions last up to one hour and additional research consulting hours can be purchased for more detailed guidance. Sessions are only available through Ventana OnDemand Services. Advisory topics include Market Strategy, Sales Strategies, Messaging, New Products, Upcoming Events, Industry Topics, and more (excluding research consulting (Benchmark and Value Index) or competitive intelligence assessment).
Research consulting is available in hourly, half- or full-day increments. During these sessions, an industry analyst assesses and analyzes a topic and supporting areas as relates to our exclusive benchmark research and value indices. These sessions include insight and research facts and can be purchased either as a separate service or as a supplement to an Advisory or Strategy Session.
Strategy sessions help clients better understand the market and their business situation. Along with subject matter expertise, analysts provide guidance through our exclusive research, which includes insights and facts on buyers and markets. Fees for the strategy session include preparation time; we offer two-hour virtual meetings or half- or full-day on-site sessions.
Ventana Research provides research coverage of technology vendors and their products. We believe this is an essential step & requirement for any research and advisory services firm. Through a 30-minute briefing process, we ask vendors to provide information on the company itself, the solution/products, and provide a demo of these solutions.
Leading companies are those that have focused their business and IT investments to improve business processes and performance. Our Education Services provides the vehicle for becoming one of those companies.
Drawing on our unique, independent research and expertise, we deliver the knowledge needed to use technologies and tools to attain peak performance. We have benchmarked thousands of organizations using our unique methodology that covers four key competencies; people, process, information and technology, and assess them across a four-level market performance model and rating. But most importantly, our approach is flexible. Our education delivers the curriculum you need at the pace you want. On-demand content supplemented by Web conferences and telephone or video consultations gives you exactly the training you need, and do so on your schedule, at any time on any day of the week.
Selecting and deploying technology is challenging. IT resources are stretched thin. Vendors and options are proliferating at a time when IT departments are trying to consolidate their portfolios. To turn these challenges into opportunities, businesses and IT buyers must ensure they get the maximum return on the time and money they invest in technology. And to do this, they must have a solid strategy that works with the right technology. Our Strategy and Technology assessment helps you sift through the options, and ensures you get the service that best meets your needs.
A firm foundation to ensure the success of your initiatives to support your business processes and technology requirements
Education focused on business and technology benchmarks to help you maximize return through implementing best practices. We can optionally benchmark your organization to your business and industry peer groups
Through better alignment of technology to the roles and responsibilities of individuals in your organization
Through fostering an understanding of the vendor landscape that maps your requirements to your business needs
Our methodology will align your people, processes, information and technology to ensure you make the right choice and gain highest ROI
Ventana On-Demand is a personalized business and technology advisory service that provides you with access to insights from exclusive benchmark research, use of analyst perspectives, professional client management, and priority briefings. Ventana On-Demand is the only advisory service in which the expert analyst team draws from primary benchmark research, real-world experience, and deep industry knowledge to provide the most accurate lens on the intersection of business and technology.
In one-on-one or group discussion sessions, our expert industry research analysts provide objective advice and detailed guidance on projects, processes, or deployments of IT initiatives. We can provide you with knowledge tailored to your specific business and IT problem, and provide actionable recommendations.
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