About Us

Who we are

Founded in 2002, Ventana Research is the leading market research and advisory services firm focused on both business and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream processes and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology for your organization.

How we do it

We focus on meeting the needs of two key constituencies: buyers of business technology who need research, education and benchmark services to inform their acquisition decisions; and the suppliers of that technology who need research and insight into the buyers’ needs. With this in mind, we focus on a combination of primary research, rigorous market coverage, and in-depth knowledge of hundreds of technology providers to deliver business and technology education and expertise to our clients where and when they need it. Taking a top-down perspective, this pragmatic, management-oriented business approach yields the unique insights and advice that are at the center of our firm’s services.


Why we're different

Why we're different

Existing IT analyst firms cannot address the bottom-line business needs of clients since they focus only on technology. Ventana Research is the only analyst firm built around a holistic approach that views technology as one of the four important elements of a successful business, along with people, processes and information. Because we understand the interaction of all these elements and approach every challenge from a business point of view, we can provide analysis, insights and recommendations that produce top- and bottom-line results. The combination of our laser-sharp focus on performance, our passion, our determination and the foundation of our unique benchmark research enable us to offer guidance that you can act on – guidance that works.

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With over 25 years in the software industry, Mark leads the vision and direction of Ventana Research.

Mark Smith

CEO and Chief Research Officer

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As an analyst for First Albany Corporation, Morgan Stanley, Drexel Burnham, and more, Rob has over 30 years of finance experience.

Robert D. Kugel, CFA

SVP & Research Director
of CFO and Business Research

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With experience including VP of Marketing and Product Management at Oracle, Applix, InforSense and IRI Software, Dave knows data and analytics.

David Menninger

SVP & Research Director
of Data and Analytics Research

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With 30+ years in HR as a VP at UBS/Swiss Bank Corp & product strategy at PeopleSoft & Unicru, Steve brings a wealth a knowledge to our HCM practice.

Steve Goldberg

VP & Research Director
of Human Capital Management Research

Mark_2016.png

With over 25 years in the software industry, Mark leads the vision and direction of Ventana Research.

Mark Smith

CEO and Chief Research Officer

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Paula is responsible for the operations of the business including sales, marketing client engagement and administration.

Paula Sansburn

SVP & Chief Operating Officer

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With expereince including VP of Marketing and Product Management at Oracle, Applix, InforSense and IRI Software, Dave knows data and analytics.

David Menninger

SVP & Research Director of Data and Analytics Research

Rob_2016

As an analyst for First Albany Corporation, Morgan Stanley, Drexel Burnham, and more, Rob has over 30 years of finance experience.

Robert D. Kugel, CFA

SVP & Research Director
of CFO and Business Research

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Alan manages the development, publication, and syndication of our research projects, analytic and advisory materials, and more.

Alan S. Kay

Senior Vice President of Research Management

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With 20+ years of experience, Mitchell leads the finance and administration of Ventana Research.

Mitchell Struthers

CFO & Senior Vice President of Finance and Administration

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Mari manages a team that handles all client interactions from client services, advisory inquiries, vendor briefings, project management, sales and marketing operations.

Marisela Lewis

Vice President of Business Operations

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Kyle leads the sales team at Ventana Research, ensuring customers derive the maximum value from the relationship through utilization of our services.

Kyle Roberts

Senior Director of Sales

CONTACT

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