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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Embedded Analytics
2023 Vendor and Product Assessment
Embedded Analytics
The processes and technology of the analytics and data software industry play an instrumental role in enabling an organization’s business units and IT to optimally utilize data in both tactical and strategic ways. To accomplish this, organizations must provide their workers technology that can access the data, generate and apply insights from analytics, communicate the results and support collaboration as needed.
When analytics are embedded in business processes and applications, analyses are easier to perform and more accessible to line-of-business personnel. The analyses are easier to perform in part because the application collects and assembles data. Our research shows that data preparation can be the most time-consuming step in the analytical process; embedded analytics can dramatically reduce or eliminate this step. Analysis is also easier to consume because there is no need to switch context between the business application and an analysis tool.