Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Voice of the Customer

        Quote.svg

        By 2026, one-third of organizations will rely more on analysis of passively collected data than direct survey feedback for insight into the Voice of the Customer (VoC).
        Keith Dawson

        Keith Dawson

        Director of Research, Customer Experience

        Measure the feelings

        Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Voice of the Customer impactful to your organization. Consider these insights as you look to assess and improve your Voice of the Customer efforts.

        Definition

        Voice of the Customer processes require the integration of people, information and technologies to effectively represent the customer experience using Journey data, feedback and predictive analytics built on metrics, facts and sentiment are used to drive improvement to customer engagement.

        Research Fact

        Customer journey maps are the most popular way to try and understand customers, used in more than 2/3 of companies.

        Best Practice

        Move to an analytics-driven approach to gain a better understanding of customer feedback and improve satisfaction.

        How we can help

         

        Consulting

        Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

        Advisory

        Advisory through our proactive and informed expert advice and insights for optimization of decisions through our Ventana On-Demand service designed for value every month of the year.

        Research

        Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

        Education

        Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

        Ready to engage?

        We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.