Real Estate

Our Expertise

The need for real estate industry to modernize their digital computing environment requires business and technology investments that can innovate and streamline its processes. To ensure your digital effectiveness requires insights to how the entire set of customer processes provide the most effective engagement through marketing channels and utilization of data at every location. Effective digital environments that maximize technology investments and provide the digital experiences desired by consumers for optimal engagement at every interaction. How real estate organizations unify their revenue and monetization of commercial and residential locations require insights from data and is one part of the essential path forward to achieve its objectives.

Ventana Research offers expertise and research-based guidance to help real estate organizations through our business and technology advisory to use our subject-matter expertise and meet the business resilience required to reach optimal outcomes. Going beyond traditional digital transformation consulting approaches requires the experience of how to gain the return on the organization’s resources and digital technology investments. Ventana Research can help.

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By 2024, one-half of real estate organizations will have adopted a DataOps approach to their data engineering processes enabling them to be more flexible and agile.


Matt Aslett

VP & Research Director

Research Perspective
Utilizing Data and Location to Optimize Real Estate

The process of geocoding increases the quality of real estate information by augmenting geographic references to fully support decision-making.

White Paper
The Real Estate Imperative for Data

Data is fuel for today’s real estate organizations, which cannot run without it. Like other types of fuel, it must be processed and made ready to use.

Supercharging Real Estate Performance

In today’s competitive markets real estate organizations must be able to take advantage of opportunities immediately.

White Paper
Why Data and AI Matter in Real Estate

To find revenue success in this new world, companies in the real estate industry need to adopt an approach that ensures the customer’s journey is proactively managed, from first engagement and throughout the entire buying life cycle.

Industry Agenda

Ventana Research provides a subject matter expertise-based Market Agenda built from our industry experience and market research methodology to provide business and technology insights for your vertical industry. This foundation provides actionable information and guidance to help you identify opportunities for continuous improvement. Unlike other industry analyst firms that do not have an agenda and are easily biased by their clients, we take pride in our passion for excellence and independence to reliably guide your strategy and plans.

What to see our research plans for the year?
Download the research agenda

Ready to start?

We provide practical advice to support your business and technology needs at all levels and processes in your organization.
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