Finding the Right Technology

Having the right tools can only go so far. We believe it takes the right balance of people, processes, information, and technology for businesses to succeed, and help clients address technology in this holistic way instead of focusing on only features or implementations.





Leveraging Expertise and Research

Utilizing our primary benchmark research and decades of experience from our analysts, our technology providers services focus on education, assessment, and advisory.

Education     Assessment     Advisory


We provide thought leadership and digital content that improves your marketing and sales effectiveness. In a world where business and IT professionals can search and find information in seconds, we can help by creating cohesive education through our expertise and research to will help you improve your engagement with your target prospects and customers. Our services can be bundled together and customized to fit your specific needs.

See how to build Customer Journeys with our Content


Content Services

Content Available for Licensing

We have content that is ready for immediate licensing and use. 
Click here to see content available for licensing now

Speaking Services

Research Services

* - Content pieces also available in an interactive format with or without an audio overlay. See some examples: eBook, Research Perspective 
- Can be licensed, but not commissioned


Gain a competitive edge by using expert market-based advisers and exclusive benchmark research to gain specific next-steps through a methodical discovery-to-guidance process that will increase your market potential.



Often it can be difficult to see how your plans fit into a larger market picture. Our advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.


Ventana On-Demand

Advisory Session

In advisory sessions an industry analyst provides immediate, relevant guidance on a topic of the client’s choice They provide an informal opportunity to discuss and receive feedback. These sessions last up to one hour and additional research consulting hours can be purchased for more detailed guidance. Sessions are only available through Ventana OnDemand Services. Advisory topics include Market Strategy, Sales Strategies, Messaging, New Products, Upcoming Events, Industry Topics, and more (excluding research consulting (Benchmark and Value Index) or competitive intelligence assessment).

If you would like more information on
Ventana On-Demand

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Research Consulting

Research consulting is available in hourly, half- or full-day increments. During these sessions, an industry analyst assesses and analyzes a topic and supporting areas as relates to our exclusive benchmark research and value indices. These sessions include insight and research facts and can be purchased either as a separate service or as a supplement to an Advisory or Strategy Session.

If you would like more information about
our research consultations

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Strategy Session

Strategy sessions help clients better understand the market and their business situation. Along with subject matter expertise, analysts provide guidance through our exclusive research, which includes insights and facts on buyers and markets. Fees for the strategy session include preparation time; we offer two-hour virtual meetings or half- or full-day on-site sessions. 

If you would like more information about
our strategy sessions

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Vendor Coverage

Ventana Research provides research coverage of technology vendors and their products. We believe this is an essential step & requirement for any research and advisory services firm. Through a 30-minute briefing process, we ask vendors to provide information on the company itself, the solution/products, and provide a demo of these solutions.

If you would like more information on
how to set up a briefing

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