Finding the Right Technology

Having the right tools can only go so far. We believe it takes the right balance of people, processes, information, and technology for businesses to succeed, and help clients address technology in this holistic way instead of focusing on only features or implementations.





Leveraging Expertise and Research

Utilizing our primary benchmark research and decades of experience from our analysts, our technology provider services focus on Consulting, Advisory, Research and Education (CARE).



Gain a competitive edge by using expert market-based advisers and exclusive benchmark research to gain specific next-steps through a methodical discovery-to-guidance process that will increase your market potential.



Market Assessment

Lead by an industry analyst and subject matter expert, Assessment services occur in several phases; discovery, insights, and guidance. Our assessments are designed to improve your overall market efforts or specific work inside of marketing, sales and product organizations to help you prioritize areas for improvement using our experience and market knowledge.

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Market Consultation

Market consulting is available in hourly, half- or full-day increments. During these sessions, an industry analyst assesses and analyzes a topic and supporting areas as relates to a market segment, utilizing our benchmark research and value indices. These sessions include insight and research facts and can be purchased either as a separate service or as a supplement to an Advisory or Strategy Session.

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Speaking Services

Our expert industry analysts will help your prospective buyers and customers at an industry or company event with a mix of research and insights to motivate and educate your audience.

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Strategy Session

Strategy sessions help clients better understand the market and their business situation. Along with subject matter expertise, analysts provide guidance through our exclusive research, which includes insights and facts on buyers and markets. Fees for the strategy session include preparation time; we offer two-hour virtual meetings or half- or full-day on-site sessions.

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Workshops are led by our experienced industry analysts and research directors. They occur in several phases; from pre-workshop prep and planning to a kickoff to execution and delivery that is onsite to the post-workshop follow up to ensure engagement objectives are met. Our workshop services can improve your overall marketing efforts and bring the experience and expertise you deserve for your organization to help you prioritize and perfect your goals.

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Often it can be difficult to see how your plans fit into a larger market picture. Our advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.



Ventana On-Demand

Ventana On-Demand helps technology vendors to understand market trends and maintain their competitive edge. With Ventana On-Demand, you can tap into a dedicated client team that provides guidance based on expertise and experience using the latest market research to build buyer trust. 

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Digital Advisory

In advisory sessions, an industry analyst provides immediate, relevant guidance on a topic of the client’s choice. They provide an informal opportunity to discuss and receive feedback. These sessions last up to one hour and additional research consulting hours can be purchased for more detailed guidance. Sessions are only available through Ventana On-Demand Services.

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We provide expert guidance to help organizations manage and optimize performance – to become not only more efficient but more effective. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide.




Analyst Perspective

An industry analyst’s fact-based and independent perspective on business and technology trends, events or specifically on a vendor and product offering.†

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Market Perspective

Fact-based analysis and guidance on a topic or a technology vendor related to the firm’s areas of market knowledge.†

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Value Index

The Ventana Research Value Index reports showcase an independent evaluation of the market of vendors in your category and highlight your company and products in an objective manner†.

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Benchmark Research

Providing industry and independent market research in a summarized, key insight or best practice benchmark report providing insight to inform and help organizations improve.†

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Dynamic Insights

Dynamic Insights are high-level research initiatives that also provide custom feedback based on survey responses. Based on our benchmark research & market expertise, they can be used as independent research support and as a content engagement program.†

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We provide thought leadership and digital content that improves your marketing and sales effectiveness. In a world where business and IT professionals can search and find information in seconds, we can help by creating cohesive education through our expertise and research to will help you improve your engagement with your target prospects and customers. Our services can be bundled together and customized to fit your specific needs.

See how to build Customer Journeys with our Content




Graphics and text in an easy-to-consume digital format that tells a story using our research and subject-matter expertise to educate the reader and encourage action.

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Visual illustration of key points on a topic in a highly targeted content piece, using research facts from our exclusive benchmark research to build awareness and interest.

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Recorded audio featuring our Research Director and a member of your team discussing current industry topics and key themes from our research.

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Written dialogue with our industry analyst in a question-and-answer format that identifies important market themes and elevates key points in an engaging layout.

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Research Perspective

Written investigation designed to create awareness and start discussion about a specific topic using our subject-matter expertise and market research.

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A short interactive digital survey that provides immediate feedback and guidance toward next steps for buyers using best practices and our research.

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A professional, studio-produced video featuring our Research Director presenting on a specific topic backed by our research and industry expertise.

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Vertical Content

Educational content developed to focus on specific vertical industry sectors, increasing relevance, relatability and impact for your audience.

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Video content directed by your own video production team featuring the Research Director discussing our research and analysis on a specific topic.

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Our Research Director's written perspective on a topic in a focused, two-page piece designed to create awareness and offer insight to encourage buyers to engage further.

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Live or recorded session featuring our Research Director presenting insight and guidance on industry trends designed to encourage the participant to engage.

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White Paper

An in-depth, research-based exploration covering a specific industry topic designed to articulate the opportunity and value that your company brings to the marketplace.

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- Can be licensed, but not commissioned

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