Services

Lead by an industry analyst and subject matter expert, Assessment services occur in several phases; discovery, insights, and guidance. Our assessments are designed to improve your overall market efforts or specific work inside of marketing, sales and product organizations to help you prioritize areas for improvement using our experience and market knowledge.

Market consulting is available in hourly, half- or full-day increments. During these sessions, an industry analyst assesses and analyzes a topic and supporting areas as relates to a market segment, utilizing our benchmark research and value indices. These sessions include insight and research facts and can be purchased either as a separate service or as a supplement to an Advisory or Strategy Session.

Our expert industry analysts will help your prospective buyers and customers at an industry or company event with a mix of research and insights to motivate and educate your audience.

Strategy sessions help clients better understand the market and their business situation. Along with subject matter expertise, analysts provide guidance through our exclusive research, which includes insights and facts on buyers and markets. Fees for the strategy session include preparation time; we offer two-hour virtual meetings or half- or full-day on-site sessions.

Workshops are led by our experienced industry analysts and research directors. They occur in several phases; from pre-workshop prep and planning to a kickoff to execution and delivery that is onsite to the post-workshop follow up to ensure engagement objectives are met. Our workshop services can improve your overall marketing efforts and bring the experience and expertise you deserve for your organization to help you prioritize and perfect your goals.

An industry analyst’s fact-based and independent perspective on business and technology trends, events or specifically on a vendor and product offering. †

Fact-based analysis and guidance on a topic or a technology vendor related to the firm’s areas of market knowledge. †

The Ventana Research Value Index reports showcase an independent evaluation of the market of vendors in your category and highlight your company and products in an objective manner. †

Providing industry and independent market research in a summarized, key insight or best practice benchmark report providing insight to inform and help organizations improve. †

Dynamic Insights are high-level research initiatives that also provide custom feedback based on survey responses. Based on our benchmark research & market expertise, they can be used as independent research support and as a content engagement program. †

Graphics and text in an easy-to-consume digital format that tells a story using our research and subject-matter expertise to educate the reader and encourage action.

Visual illustration of key points on a topic in a highly targeted content piece, using research facts from our exclusive benchmark research to build awareness and interest.

Recorded audio featuring our Research Director and a member of your team discussing current industry topics and key themes from our research.

Written dialogue with our industry analyst in a question-and-answer format that identifies important market themes and elevates key points in an engaging layout.

Written investigation designed to create awareness and start discussion about a specific topic using our subject-matter expertise and market research.

A short interactive digital survey that provides immediate feedback and guidance toward next steps for buyers using best practices and our research.

Live interactive conversation with our Research Director via social media channels to engage the industry and your broader audience on timely, relevant topics.

A professional, studio-produced video featuring our Research Director presenting on a specific topic backed by our research and industry expertise.

Video content directed by your own video production team featuring the Research Director discussing our research and analysis on a specific topic.

Our Research Director's written perspective on a topic in a focused, two-page piece designed to create awareness and offer insight to encourage buyers to engage further.

Live or recorded session featuring our Research Director presenting insight and guidance on industry trends designed to encourage the participant to engage.

An in-depth, research-based exploration covering a specific industry topic designed to articulate the opportunity and value that your company brings to the marketplace.