Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Organizations are challenged to find authoritative information to help assess and evaluate software providers and products on how they actually manage and use enterprise software. Ventana Research, using the Buyers Guide, evaluates providers and products using an RFI-based approach and ranks them based on the customer experience they could provide across the buyer's journey to the management of their technology. It also evaluates providers' products across the experience they provide in a customer relationship and that of the products, management and usage of the products in essential categories that matter.
Providers that embrace and use authoritative research are certain to benefit from the attention by using market research that is proven and impactful. Our market research and insights have maximum reach to enterprises and buyers as they are freely available to everyone in our Ventana Research community. Enterprises have discovered over the last several years that the majority of analyst firms' research evaluates providers on their terms, the vision of their company, execution of their marketing and sales efforts, or worse, they provide just a list of providers as research and tell you it is the shortlist to consider. The credibility of providers is based on the research they promote and license to the industry.
We offer our Buyers Guide as a research-based resource for software buyers on providers and their products. Our Buyers Guides are designed to help decision-makers through an RFI / RFP-based approach to ensure an effective evaluation of providers. Our carefully crafted and best practice-based methodology called the Value Index draws on our benchmark research that reflects organizations’ priorities. The research guides enterprises on how to assess providers and how to avoid making a decision that will negatively impact their total cost of ownership and return on investment. The most important outcome will be the improvement seen in the productivity of their organization.
Our Buyers Guide provides an important service to the market by helping software providers understand all aspects of their product offerings with current and future market demands and how to position them to achieve and maintain a strong market position. Our Buyers Guide provides the following value:
Provides an evaluation of your company and product offerings compared to competitors.
Educates buyers on the strengths of your offerings in the context of their needs.
Demonstrates your commitment to using research to validate your offering.
The Buyer's Guide is available in a variety of package options that can include the following:
Beyond being classified and rated in the Ventana Research Buyers Guide, providers can receive guidance on their evaluation, along with licensing the report for promotional use. Designed to accommodate a variety of budgets, we provide multiple package options with various services.
Receive guidance from our analysts on your rating in the Buyers Guide and learn how to improve.
License a variety of reports to use in your marketing and sales efforts or internally as education for your organization.
License the overall, category, or provider-specific charts in support of your marketing promotions and sales teams.
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