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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Buyers Guide
Assessing and Evaluating Vendors and Products
Organizations are challenged to find authoritative information to help assess and evaluate technology vendors and products in how they actually manage and use enterprise software. Ventana Research using the Buyers Guide evaluates vendors and products using an RFI-based approach and ranks them based on the customer experience they could provide across the buyer's journey to the management of their technology. It also evaluates vendors' products across the experience they provide in a customer relationship and that of the products, management, and usage of the products in essential categories that matter.
Vendors that embrace and use authoritative research are certain to benefit from the attention by using market research that is proven and impactful. Our market research and insights have maximum reach to organizations and buyers as they are freely available to everyone in our Ventana Research community. Organizations have discovered over the last several years that the majority of analyst firm research evaluates vendors on their terms, the vision of their company, execution of their marketing and sales efforts, or worse, they provide just a list of vendors as research and tell you it is the shortlist to consider. The credibility of vendors is based on the research they promote and license to the industry.
About the Methodology
We offer our Buyers Guide as a research-based resource for technology buyers on vendors and their products. Our Buyer's Guide is designed to help decision-makers through our RFI / RFP-based approach to ensure an effective evaluation of vendors. Our carefully crafted and best practices-based methodology called the Value Index draws on our benchmark research that reflects organizations’ priorities. The research guides organizations on how to assess vendors and how to avoid making a decision that will negatively impact their total cost of ownership and return on investment. The most important outcome will be the improvement seen in the productivity of their organization.
Using the Buyers Guide
Our Buyers Guide provides an important service to the market by helping technology vendors understand all aspects of their product offerings with current and future market demands and how to position them to achieve and maintain a strong market position. Our Buyers Guide provides the following value:
Educates buyers on the strengths of your offerings in the context of their needs.
Demonstrates your commitment to using research to validate your offering.
The Buyer's Guide is available in a variety of package options that can include the following:
- The market report for internal use in marketing, sales, and product teams to provide education on the software category and products in the industry.
- A market consultation to gain research-based insights on the products from a vendor and technology perspective.
- The licensed use of research-based reports and supporting graphics to engage buyers and customers in the marketing funnel or sales process by using authoritative research to address their needs and options.
Our Buyers Guide Package Options
Beyond being classified and rated in the Ventana Research Buyers Guide, vendors can receive guidance on their evaluation, along with licensing the report for promotional use. Designed to accommodate a variety of budgets, we provide multiple package options with various services.
Market Consultation
Receive guidance from our analysts on your rating in the Buyers Guide and learn how to improve.
Licensed Reports
License a variety of reports to use in your marketing and sales efforts or internally as education for your organization.
Chart Usage
License the overall, category, or vendor-specific charts in support of your marketing promotions and sales teams.
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