Value Indexes

Assessing and Evaluating Vendors and Products

Organizations are challenged to find authoritative information about technology vendors to help assess and evaluate technology vendors and products in how they actually manage and use enterprise software. Ventana Research using the Value Index evaluates vendors and products using an RFI-based approach and evaluates them on the customer experience they could provide across the buyer's journey to the management of their technology. It also evaluates the vendors' products across the experience they provide in a customer relationship and that of the products, management and usage of the products in essential categories that matter.  

Vendors that embrace and use authoritative research are certain to benefit from the attention using market research that is proven and impactful. Our market research and insights have maximum reach to organizations and buyers as they are freely available to everyone in our Ventana Research community. Organizations have discovered over the last several years that the majority of analyst firm research evaluate vendors on their terms, vision of their company or the execution of their marketing and sales efforts, or even worse just list vendors as research and tell you it is the short list to consider. The credibility of vendors is based on the research they promote and license to the industry.

About the Methodology

We offer our Value Index as a research-based guide for technology buyers on vendors and products. Our Value Index  is designed to help decision-makers through our RFI / RFP-based approach to ensure effective evaluation of vendors. Our carefully crafted and best practices-based methodology draws on our benchmark research that reflect organizations’ priorities.  The research guide organizations on how to assess vendors and to avoid making a decision that will negatively impact their total cost of ownership and return on investment but most importantly in the outcomes and improvement to the productivity of their organization.


Using the Value Index

Our Value Index service provides an important market service to help technology vendors understand all aspects on the fit of their product offerings with current and future market demand and how to position them to achieve and maintain a strong market position. Our Value Index service provides the following value:


Provide evaluation of your company & product offerings compared to competitors.


Educate buyers on the strengths of your offerings in the context of their needs.


Demonstrate your commitment in using research to validate your offering.

Value Index service is available in multiple packages that can include the following:

  • The market report for internal use in marketing, sales and product teams that educates on software category and products in the industry.
  • Market consultation to gain research-based insights on the products from a vendor and technology perspective.
  • Licensed use of the research-based reports and supporting graphics to engage buyers and customers in the marketing funnel or sales process by using authoritative research to address their needs and options.

Our Value Index Services

Beyond being classified and rated in Ventana Research Value Indexes, vendors can receive guidance about their evaluation, along with licensing reports for promotional use. To fit with various budgets, we provide multiple packages with various services.



Receive guidance from our analysts on your rating in the Value Index and learn how to improve.


License a variety of the reports for you to use in marketing and sales or internally as education for your organization. 


License the overall, category or vendor specific chart as a method for your marketing promotions and sales teams. 



Report Examples

Market Report




Executive Summary




Vendor Report





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See our Value Indexes 



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