Media & Entertainment

Our Expertise

The need for media and entertainment organizations to modernize their digital computing environment requires business and technology investments that can innovate and streamline consumer and subscription processes. To ensure your digital effectiveness requires insights to how the entire subscriber and billing processes provides the most effective revenue and financial outcomes. Effective digital environments that maximize customer investments and provide the subscriber experiences desired by consumers for optimal engagement through web, social and dedicated gaming platforms. How media and entertainment organizations unify their processes through applications and with marketing investments requires analytics and is one part of the essential path forward to achieve its objectives.

Ventana Research offers expertise and research-based guidance to help media and entertainment organizations through our business and technology advisory to use our subject-matter expertise and meet the business resilience required to reach optimal outcomes. Going beyond traditional digital transformation consulting approaches requires the experience of how to gain the return on the organization’s resources and digital technology investments. Ventana Research can help.

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By 2024, one-half of media and entertainment organizations will adopt conversational computing technologies to improve efficiency across all selling and customer service channels for revenue optimization.


Stephen Hurrell

VP & Research Director

Subscription Billing for Media and Entertainment

The subscription business model is how media and entertainment organizations have transitioned to provide their digital services.

Research Perspective
Customer Satisfaction in Media and Entertainment

Over the last few years technology has forged notable changes in people’s lives. How they engage with media and entertainment organizations has changed.

Tax Provision in the Media and Entertainment Industry

Provision is a complicated process that challenges finance and tax departments in media organizations on many fronts.

Industry Perspective
Technology Trends in Media and Entertainment Industry

Technologies beyond traditional digital transformation approaches are required for the media and entertainment industry to meet customer expectations.

Industry Perspective
Business Trends in Media and Entertainment Industry

Media and entertainment organizations require these business trends to maintain a steady focus on digital innovation towards digital modernization.

The Customer Journey in Media and Entertainment

Data is immensely important to the modern focus on the customer experience (CX). But data is more than just some stodgy technical resource.

Industry Agenda

Ventana Research provides a subject matter expertise-based Market Agenda built from our industry experience and market research methodology to provide business and technology insights for your vertical industry. This foundation provides actionable information and guidance to help you identify opportunities for continuous improvement. Unlike other industry analyst firms that do not have an agenda and are easily biased by their clients, we take pride in our passion for excellence and independence to reliably guide your strategy and plans.

What to see our research plans for the year?
Download the research agenda

Ready to start?

We provide practical advice to support your business and technology needs at all levels and processes in your organization.
Let us know how we can help your efforts and fill out the form below and our team will engage with you to see how we can help.