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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Augmented Analytics
2023 Vendor and Product Assessment
Augmented Analytics
For decades, organizations have been improving and expanding the way they use analytics and data software, commonly referred to as business intelligence (BI), to improve their operations. Vendors have made dramatic improvements to BI products with highly interactive visualizations and the ability to process and display very large volumes of data quickly. However, organizations quest for more. Artificial intelligence and machine learning (AI/ML) has gained in popularity with 87% of participants in our Analytics and Data Benchmark Research indicating they have adopted or plan to adopt AI/ML.
Adopting AI/ML has proven more complicated than many had expected. Ideally, BI software products could simply be extended to include a full set of AI/ML capabilities, but that has not yet happened. AI/ML requires skills that are beyond the reach of many analysts, and organizations have had difficulty finding skilled resources. As a result, we expect through 2025, AI and ML approaches will remain largely independent of BI approaches, requiring three-quarters of organizations to maintain multiple, separate skill sets.