Data and AI Can Optimize Revenue
Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult. No matter the size of the organization, it seems there are new competitors in the market, both domestic and international. Additionally, the buyers themselves are more informed now, and able to use the internet to research vendors before engaging. To find revenue success in this new world, companies need to adopt an approach that ensures the customer’s journey is proactively managed, from first engagement and throughout the entire buying lifecycle.