Consumer Products

Our Expertise

The need for consumer products organizations to modernize their digital computing environment requires business and technology investments that can innovate and streamline its processes. To ensure your digital effectiveness requires insights to how the entire set of product and supply chain processes provide the most effective engagement through marketing and distribution channels. Effective digital environments that maximize technology investments and provide the product experiences desired by consumers for optimal direct engagement and through digital commerce and retailers. How consumer products organizations unify their supply chain to be sustainable for ESG and through applications at every touchpoint requires insights from analytics and is one part of the essential path forward to achieve its objectives.

Ventana Research offers expertise and research-based guidance to help consumer products organizations through our business and technology advisory to use our subject-matter expertise and meet the business resilience required to reach optimal outcomes. Going beyond traditional digital transformation consulting approaches requires the experience of how to gain the return on the organization’s resources and digital technology investments. Ventana Research can help.

Contact us to learn more.



By 2025, 9 in ten analytics processes in consumer products organizations will be enhanced by AI/ML to streamline operations and increase the value from data.


David Menninger

VP & Research Director

Research Perspective
Marketing Consumer Products Effectively with PIM

Consumer goods organizations have yet to grasp fully the value of managing product information efficiently across marketing for all business channels.

The 2025 Vision: Intelligence for the Consumer Products Industry

How your consumer products organization utilizes data is essential to your success.

Consumer Products and PIM

Complete and accurate product information is the foundation of every consumer goods organization.

White Paper
Integrating People Data in the Consumer Goods Industry

HR and payroll departments within global consumer goods organizations that operate across multiple regions are keenly aware of the challenge of complying with country-specific business and regulatory requirements.

Industry Agenda

Ventana Research provides a subject matter expertise-based Market Agenda built from our industry experience and market research methodology to provide business and technology insights for your vertical industry. This foundation provides actionable information and guidance to help you identify opportunities for continuous improvement. Unlike other industry analyst firms that do not have an agenda and are easily biased by their clients, we take pride in our passion for excellence and independence to reliably guide your strategy and plans.

What to see our research plans for the year?
Download the research agenda

Ready to start?

We provide practical advice to support your business and technology needs at all levels and processes in your organization.
Let us know how we can help your efforts and fill out the form below and our team will engage with you to see how we can help.