Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

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        About our Research and Insights

        Ventana Research is the leading market research and advisory services firm. We provide expert guidance to help organizations manage and optimize performance – to become not only more efficient but more effective. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide. 

        Ventana Research stands out in its laser-sharp focus and its passion and determination to help organizations reach their full potential. Our dedication to high quality education and research through our methodology generating broad scope of quality types of research notes we call perspectives and a portfolio of educational content and insights. Our focus is to help organizations in expertise and focus areas use business technology effectively to manage operations and performance in the resilient manner and enable the readiness of the workforce.


        Research and Insights by Expertise

        Analytics and Data

        As information and technology converge, the speed and scale of analytics has changed drastically. It’s moved beyond business intelligence and dashboards of the past. With our guidance, learn how to embrace analytics anywhere in the organization.

        Artificial Intelligence

        Organizations are gathering, storing, analyzing and using data in larger numbers than ever before, and this torrent of data can be hard to manage efficiently. Our research and guidance on big data will help you select and use big data technology effectively.

        Customer Experience

        The mantra to optimize activities for the best possible outcome has been the purpose of CRM. Technology provides an opportunity for customers to express levels of satisfaction everywhere. We give guidance on ways to improve the customer experience.

        Digital Business

        Organizations must have the agility and readiness to support continuous operations through an effective strategy and plan using processes and workflow with technology to guide business and have the confidence and trust to support operational priorities and desired results.​

        Digital Technology

        Companies are challenged to maximize value creation from their business assets. Doing so requires the use of innovative technology across business. Our guidance on digital technology provides advice on how to embrace technology effectively to drive results.

        Human Capital Management

        Human resource professionals must attract, hire and retain talent. But complying with regulations in payroll and benefits is challenging. Our guidance on human capital management will help you select the best applications to engage workers with great results.


        In the information age, organizations need to leverage technology to understand, engage, and retain customers. Our research into marketing applications explores best practices enabling marketers to reach their audience effectively and maximize their outcomes.

        Office of Finance

        Finance organizations must adapt to the challenges of the business which technology is making practical. We offer guidance to the office of finance to streamline processes, drive faster decision making and enhance financial efficiency for maximum performance and

        Office of Revenue

        The business focus of achieving quotas has shifted to a focus on optimizing sales operations and performance. We provide guidance for sales on using applications to help increase the revenue potential through highly effective sales processes and technology.

        Operations & Supply Chain

        The effective use of applications will maximize the value of your products and services and will enable you to make better decisions. We offer guidance to those in operations and supply chain to improve efficiency, drive faster decision-making at lower costs, and reduce risks.

        Research by Type

        Analyst Perspectives



        Market Perspectives



        Industry Perspectives



        Buyers Guides

        Market Coverage



        Supporting Our Research

        Our research is dependent on market participation. In order to have the most accurate and reflective data, we are constantly expanding our network of research participants. And you can help. From research sponsorships and promotion, to value index participation and facts & chart usage, there are many ways to contribute and improve our research. Fill out the form below and discover how you can help ensure our data reflects the true nature of the market.

        Ready to start?

        We provide insights across all parts of business and IT, from Finance and Sales, to Customer, Marketing and Human Resources. Let us know what your organization is struggling with, and a member of our client success team will reach out to see how we can help.