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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Buyers Guide Subscription Services
Assessing and Evaluating Software Providers and Products
Enterprises are challenged with finding authoritative information about software providers they can rely on to help shape decisions on existing and future software products. Access to an in-depth analysis based on reliable and objective research is essential to an organization’s success. Software providers that embrace and use authoritative research will benefit from its credibility and recognition that could negatively impact the total cost of ownership and return on their investment.
About the Methodology
The Buyers Guide is independent research-based insights that evaluates software providers and their products. The guide is designed to help influence the market and support decisions with an RFI/RFP approach. The carefully crafted, best practice-based methodology called the Value Index draws on our independent research to provide software provider and product ratings and rankings. The Buyers Guide is a tool that assists enterprises in assessing software providers and helps them avoid making an unwise decision that could negatively impact the total cost of ownership and return on their investment.
Using the Buyers Guides
Current and future market demands require authoritative research to achieve and maintain a strong market position. The Buyers Guide service offers marketing and sales team members the opportunity to understand better the market landscape and how best to promote their respective Buyers Guide ranking and ratings to retain or acquire new customers. The Buyer Guide provides the following value:
Educates buyers on the strengths of your offerings in the context of their needs.
Demonstrates your commitment to using research to validate your offering.
Available in multiple packages that can include the following:
- An internal market report with the intended use of educating your marketing, sales, and product teams on the Buyers Guide category and products available in the market.
- A market consultation to gain research-based insights on the products from a software provider and technology perspective.
- Licensed use of the reports and graphics to engage prospects in the marketing funnel or sales process by using authoritative research to address their needs and options.
Buyers Guide Report Types
Executive Summary
Includes topic introduction and overall rankings of the software providers, summary of the evaluation categories and the rankings and ratings of software providers.
Provider Report
Includes the Executive Summary plus category and software provider information with the product and customer experience, up to three evaluation categories and provider profile.
Market Report
Includes the executive summary and the in-depth analysis for every evaluation category and software provider, and analysis by five product and two customer experience categories.
Buyers Guide Packages
The variety of packages and prices provide an opportunity to exploit the value of the Buyers Guide from marketing and sales, to refinement of your market and product strategy.
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