We are happy to share some insights about Idera drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.
We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined
analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.
At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.
In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated Idera and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.
In the overall Analytics and Data Buyers Guide, our analysis classified Idera as an Innovative vendor, ranking 12th in the overall research at 59.4%. Idera’s best performance came in Product Experience at 64.3%, ranking ninth, 
due in part to its ninth-place ranking in Usability and Capability. In Customer Experience, Idera placed 21st at 32.0% due to low performance in Validation. Idera did not participate in the RFI process.
Idera’s Product Experience was impacted by its 60.3% performance in Reliability, where it could provide more information about performance, scalability and continuity. Customer Experience was impacted by its 31.7% performance in Validation, where it could provide more information about its customer experience.
Idera performed best in Product Experience, notably in Usability, where its 71.7% performance was due to its support for a variety of personas and its accessibility features. In addition, Idera’s presentation and mobile functionality led to its 63.4% performance in Capability. It also performed well in data modeling, data access, interactive visualization and of collaboration.
In the Augmented Analytics Buyers Guide, our analysis classified Idera as a vendor of Merit, ranking 14th in the overall research at 54.9%. Idera’s best performance came in Product Experience at 59.6%, ranking 12th, 
due in part to its ninth-place ranking in Usability and Capability. In Customer Experience, Idera placed 21st at 32.0% due to low performance in Validation. Idera did not participate in the RFI process.
Idera’s Product Experience was impacted by its 60.3% performance in Reliability, where it could provide more information about performance, scalability and continuity. Customer Experience was impacted by its 31.7% performance in Validation, where it could provide more information about its customer experience.
Idera performed best in Product Experience, notably in Usability, where its 71.7% performance was due to its support for a variety of personas and its accessibility features. In addition, Idera’s NLP and guided analytics contributed to its ninth-place ranking in Capability.
In the Collaborative Analytics Buyers Guide, our analysis classified Idera as an Innovative vendor, ranking 10th in the overall research at 56.5%. Idera’s best performance came in Product Experience at 63.2%, ranking 
eighth, due in part to its fifth-place ranking in Capability. In Customer Experience, Idera placed 21st at 32.0% due to low performance in Validation. Idera did not participate in the RFI process.
Idera’s Customer Experience was impacted by its 31.7% performance in Validation, where it could provide more information about its customer experience. Product Experience was impacted by its 60.3% performance in Reliability, where it could provide more information about performance, scalability and continuity.
Idera performed best in Product Experience, notably in Capability where its fifth-place ranking was due in part to its discussion groups, sharing analyses with annotations and its functionality for assigning and tracking tasks associated with analytics processes. In Usability, its 71.7% performance was due to its support for a variety of personas and its accessibility features.
In the Embedded Analytics Buyers Guide, our analysis classified Idera as an Innovative vendor, ranking 12th in the overall research at 61.2%. Idera’s best performance came in Product Experience at 66.9%, ranking
ninth, due in part to its ninth-place ranking in Usability and eighth in Capability. In Customer Experience, Idera placed 21st at 32.0% due to low performance in Validation. Idera did not participate in the RFI process.
Idera’s Product Experience was impacted by its 60.3% performance in Reliability, where it could provide more information about performance, scalability and continuity. Customer Experience was impacted by its 31.7% performance in Validation, where it could provide more information about its customer experience.
Idera performed best in Product Experience, notably in Usability, where its 71.7% performance was due to its support for a variety of personas and its accessibility features. In addition, Idera performed well in integration, customization and white labeling in Capability contributing to an eighth-place ranking.
In the Mobile Analytics Buyers Guide, our analysis classified Idera as an Innovative vendor, ranking 12th in the overall research at 61.4%. Idera’s best performance came in Product Experience at 67.0%, ranking ninth, due in 
part to its seventh-place ranking in Capability. In Customer Experience, Idera placed 21st at 32.0% due to low performance in Validation. Idera did not participate in the RFI process.
Idera’s Product Experience was impacted by its 60.3% performance in Reliability, where it could provide more information about performance, scalability and continuity. Customer Experience was impacted by its 31.7% performance in Validation, where it could provide more information about its customer experience.
Idera performed best in Product Experience, notably in Capability, due to good interactivity and a wide variety of presentation options. It supports annotations, alerts and notifications on mobile devices. And, it brings its augmented analytics and collaboration capabilities to mobile devices. In Usability, its 71.7% performance was due in part to its support for a variety of personas and its accessibility features.
This assessment was based on Yellowfin, Version 9.9.0, and was available in July of 2023.
This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:
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