Changing market landscapes over the last decade has created new challenges for Analyst Relations professionals. While the 90's / early 2000s we're focused on on-premises, IT-driven technology buying processes from a small selection of vendors, buyers today are business-driven and factor in a growing number of requirements from a more diverse set of providers. All this to say, being a successful analyst relations professional today is harder than ever before.
"I need to deliver measurable value for analyst interactions"
We provide you a team with experience (years in the industries they represent) and research methods you can trust. Ventana Research analysts are brought to the table as a trusted partner that assists with strategy, messaging and content needs.
"I need to expand the limited executive understanding of Analyst Relations scope and involvement"
Our analysts will assist your C-level conversations, thus adding value for the business as a whole. Showcasing the Analyst Relation role along the way and providing guidance as needed.
"I need access to analysts and insights when decisions are being made and within the availability of my schedule, not chasing meeting links"
You have a dedicated team that is easy to access online, by phone, even text. Our Ventana On-Demand portal makes access easy and our online scheduling gives you flexibility to meet your needs.
"I need more access to analysts than a traditional analyst firm provides"
A broad range of products and services enable all areas of company, not just Analyst Relations. Team members are welcome to join on calls, and advisory services can cover impact of content, messaging assistance, prospect calls and more.
"I need to easily know which analysts firms provide what services and what their unique value proposition is"
By focusing on you as a partner, we work with you to help you navigate the confusion of Analyst firms, along with supporting you and responded directly to your needs.
To help analyst relations professionals succeed, we provide education, assessment, and advisory services of various sizes.
Based in our primary research and expertise, our content services help build a supporting narrative. In various formats and styles, our content can help drive interest and engagement at all points in the customer journey.
With all the day to day obligations, it can be hard to step back and take an objective look at strategy. Sometimes it requires an outside voice, and we can be that voice. Utilizing our expertise, we can provide guidance and structure on messaging and strategy.
Advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.
Learn how Ventana Research can help you succeed in your position, fill out the form below to reach out to a member of our Account Services team. They can help you learn more about our services, and set you up with a Ventana On-Demand Evaluation. To learn more about Ventana On-Demand evaluations, click here.