Product Marketing

Helping Achieve Market and Career Success

Changing market landscapes over the last decade has created new challenges for Product Marketing professionals. While the 90's / early 2000s we're focused on on-premises, IT-driven technology buying processes from a small selection of vendors, buyers today are business-driven and factor in a growing number of requirements from a more diverse set of providers. All this to say, being a successful product marketing professional today is harder than ever before.

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Challenge #1:
Alignment

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Challenge #2:
Insights

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Challenge #3:
Deadlines

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Challenge #4:
Frequency

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Challenge #5:
Roadmaps

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Challenge #1: Alignment

"I need to match my team needs with sales and marketing teams"

 

 

 

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How we help

With decades of experience in overseeing product, marketing, and sales organizations, our team of analysts can help bring stakeholders together through messaging workshops and strategy sessions to ensure everyone is on the same page.

 

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Challenge #2: Insights

"I need a better understanding of outside market conditions and develop strategies that align"

 

 

 

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How we help

By utilizing both decades of experience and primary research, we can provide both advisory and content that both supports your strengths and identifies weak areas compared to the needs of your users.

 

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Challenge #3: Deadlines

"I need to meet deadlines as well as keep up with the always-increasing pace of releases and innovations"

 

 

 

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How we help

With access to content and insights through a central contact point and self-service tools, advisory sessions and content is available on your schedule at the time it's needed most. 

 

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Challenge #4: Frequency

"I need more content, sales tools, and trainings more frequently to keep up with changing market conditions"

 

 

 

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How we help

A broad range of products and services assist with content around product launches and positioning, helping reinforce your messaging while validating claims, all with a shorter turn-around time.

 

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Challenge #5: Roadmaps

"I need to build product strategy and roadmaps that will keep ahead of changing market trends and set the bar for competitors"

 

 

 

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How we help

By incorporating primary research collected from users like yours, insights provided analysts can help you plan more strategically and prioritize updates that will have a long-term impact on your users and avoid chasing unfruitful trends.

Our Solutions

To help product marketing professionals succeed, we provide education, assessment, and advisory services of various sizes.

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Education & Content

Based in our primary research and expertise, our content services help build a supporting narrative. In various formats and styles, our content can help drive interest and engagement at all points in the customer journey.

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Assessment

With all the day to day obligations, it can be hard to step back and take an objective look at strategy. Sometimes it requires an outside voice, and we can be that voice. Utilizing our expertise, we can provide guidance and structure on messaging and strategy.

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Advisory

Advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.

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Take the First Step

Learn how Ventana Research can help you succeed in your position, fill out the form below to reach out to a member of our Account Services team. They can help you learn more about our services, and set you up with a Ventana On-Demand Evaluation. To learn more about Ventana On-Demand evaluations, click here.

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