Optimizing the outcomes from activities and engagement

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Definition

Marketing Performance Management enables the strategy and planning in marketing to align to activities and desired outcomes that are achieved through specific objectives and goals.

Research Fact

Less than a fifth of marketing organizations are able to manage to the outcomes from budget invested into the market activities designed to build brand and buyer engagement.

Best Practice

To embrace the opportunity to maximize performance in marketing organizations requires the rigor of planning with aligned objectives to achieve assigned goals.

 


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