Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Market Perspectives

        << Back to Blog Index

        AWS is Vendor of Merit in Analytics and Data Buyers Guide

        We are happy to share some insights about AWS drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

        We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined VR_BG_AD_Merit-1analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

        At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

        In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated AWS and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

        In the overall Analytics and Data Buyers Guide, our analysis classified AWS as a vendor of Merit, placing 16th overall at 55.1%. AWS’s best performance came in Customer Experience at 48.5%, ranking 13th, due in part to itsVentana_Research_BG_AD_AWS_2023 11th-place ranking in Validation. In Product Experience, AWS placed 16th at 56.3% due to low performance in Reliability. AWS did not participate in the RFI process.

        AWS’s Product Experience was impacted by its 56.3% performance in Reliability and its 58.4% performance in Adaptability, where it could provide more performance metrics and notifications to customers as well as better integration with other business processes. Customer Experience was impacted by its 46.0% performance in TCO/ROI, where it could provide more documentation and tools to support TCO/ROI analyses.

        AWS performed best in Customer Experience, notably in Validation, where its 51.0% performance was due to its material documenting customer benefits. In addition, AWS’s use of NLP and rapid training led to its 61.1% performance in Usability. In Capability, AWS provides access to most of the data sources we evaluate and was among the best in automating some of the data modeling. AWS also supports the majority of the visualizations we evaluate.

        In the Augmented Analytics Buyers Guide, our analysis classified AWS as a vendor of Merit, placing 15th overall at 53.6%. AWS’s best performance came in Customer Experience at 48.5%, ranking 13th, due in part Ventana_Research_BG_Augmented_Analytics_AWS_2023to its 11th-place ranking in Validation. In Product Experience, AWS placed 15th at 54.6% due to low performance in Reliability. AWS did not participate in the RFI process.

        AWS’s Product Experience was impacted by its 52.0% performance in Capability, where it could provide more voice capabilities in the use of its product. Customer Experience was impacted by its 46.0% performance in TCO/ROI, where it could provide more documentation and tools to support TCO/ROI analyses.

        AWS performed best in Product Experience, notably in Usability, where its 61.1% performance was due in part to its AWS’s rapid training and use of NLP with multilingual capabilities. In Capability, AWS provides assistance with several data-related tasks and also does a good job with personalization to individual users. The product also provides suggestions for visualizations based on the data Additionally, AWS’s application configuration and customization capabilities led to its 58.4% performance in Adaptability.

        In the Collaborative Analytics Buyers Guide, our analysis classified AWS as a vendor of Merit, placing 19th overall at 47.4%. AWS’s best performance came in Customer Experience at 48.5%, ranking 13th, due in part to itsVentana_Research_BG_Collaborative_AD_AWS_2023 11th-place ranking in Validation. In Product Experience, AWS placed 18th at 47.1% due to low performance in Reliability. AWS did not participate in the RFI process.

        AWS’s Product Experience was impacted by its 33.5% performance in Capability, where it lacks functionality to comment on analyses or track tasks associated with analytics processes. Customer Experience was impacted by its 46.0% performance in TCO/ROI, where it could provide more documentation and tools to support TCO/ROI analyses.

        AWS performed best in Product Experience, notably in Usability, where its 61.1% performance was due in part to its AWS’s use of NLP and rapid training. In addition, AWS’s application configuration and customization capabilities led to its 58.4% performance in Adaptability. In Capability, users can easily share analyses including monitoring, alerts and subscriptions. In Validation, AWS provides good breadth and depth in its case studies.

        In the Embedded Analytics Buyers Guide, our analysis classified AWS as a vendor of Merit, placing 17th overall at 58.2%. AWS’s best performance came in Customer Experience at 48.5%, ranking 13th, due in part to itsVentana_Research_BG_Embedded_AD_AWS_2023 11th-place ranking in Validation. In Product Experience, AWS placed 17th at 60.1% due to low performance in Reliability. AWS did not participate in the RFI process. 

        AWS’s Product Experience was impacted by its 56.3% performance in Reliability and its 58.4% performance in Adaptability, where it could provide more performance metrics and notifications to customers and better integration with other business processes. Customer Experience was impacted by its 46.0% performance in TCO/ROI, where it could provide more documentation and tools to support TCO/ROI analyses.

        AWS performed best in Customer Experience, notably in Validation, where its 51.0% performance was due to the amount and quality of material documenting customer benefits. In Capability, AWS performed well in customization and integration. Additionally, AWS’s use of NLP and rapid training led to its 61.1% performance in Usability.

        In the Mobile Analytics Buyers Guide, our analysis classified AWS as a vendor of Merit, placing 18th overall at 55.7%. AWS’s best performance came in Customer Experience at 48.5%, ranking 13th, due in part to its 11th-placeVentana_Research_BG_Mobile_AD_AWS_2023 ranking in Validation. In Product Experience, AWS placed 17th at 57.1% due to low performance in Reliability. AWS did not participate in the RFI process.

        AWS’s Product Experience was impacted by its 56.3% performance in Reliability and its 58.4% performance in Adaptability, where it could provide more performance metrics and notifications to customers as well as better integration with other business processes. Customer Experience was impacted by its 46.0% performance in TCO/ROI, where it could provide more documentation and tools to support TCO/ROI analyses.

        AWS performed best in Customer Experience, notably in Validation, where its 51.0% performance was due to its material documenting customer benefits. In addition, AWS’s use of NLP and rapid training led to its 61.1% performance in Usability. In Capability, AWS provides good interactivity and supports a wide variety of visualizations in its mobile application. It also can deliver notifications to mobile devices.

        This assessment was based on Amazon QuickSight, Version July 2023, and was available in July of 2023.

        This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

        Analytics and Data Buyers Guide

        Augmented Analytics Buyers Guide

        Collaborative Analytics Buyers Guide

        Embedded Analytics Buyers Guide

        Mobile Analytics Buyers Guide

        Ventana Research

        Ventana Research

        Ventana Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.

        JOIN OUR COMMUNITY

        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Market Perspectives Archive

        See All