Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Customer Experience Management

        Quote.svg

        By 2025, one-third of organizations will have developed initiatives to map and manage customer journeys by integrating sales, service and marketing processes.
        Keith Dawson

        Keith Dawson

        Director of Research, Customer Experience

        Expansive platforms for managing the complete customer lifecycle

        Our expertise comes from our unique research and decades of experience not found anywhere else in the industry. It can help you make Customer Experience Management tools and processes impactful to your organization. Consider these insights as you look to assess and improve your customer experience efforts.

        Definition

        Customer experience management is the process of orchestrating customer journeys as they interact with different arms of an organization. It includes of measuring the success of interactions, analyzing customer sentiment, and finding moments of connection that you can leverage for better experiences and higher customer satisfaction.

        Research Fact

        The majority of organizations (59%) rate customer satisfaction scores as the most important customer metric, with almost half also citing customer lifetime value, indicating an awareness of the need to deliver positive experiences.

        Best Practice

        Organizations should incorporate as many relevant stakeholders in CEM decision-making processes, including service, sales and marketing team leaders.

        How we can help

         

        Consulting

        Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

        Advisory

        Advisory through our proactive and informed expert advice and insights for optimization of decisions through our Ventana On-Demand service designed for value every month of the year.

        Research

        Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

        Education

        Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

        Ready to engage?

        We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.