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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

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      Market Coverage

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        Buyers Guides

        Research-Based Vendor and Product Guide for Technology Buyers and Suppliers 

        The Ventana Research Buyers Guide is our research and assessment of how well vendors’ offerings meet buyers’ requirements. We use a carefully crafted best practices-based methodology called the Value Index that reflects how organizations actually assess vendors. We believe it is a service to both organizations and vendors to take this approach since making the wrong decisions can raise the total cost of ownership for an organization, lower the return on investment and hamper its ability to reach its performance potential.

        The Buyers Guide evaluates the software in seven key categories. Five are product-related: usability, manageability, reliability, capability, and adaptability. Two are customer assurance-related: vendor validation and total cost of ownership and return on investment (TCO/ROI). We use the extensive body of our benchmark research as a framework to validate the prioritization contained in and the focus of each assessment. We also blend our firm’s experience and research, industry analyst knowledge, and comprehensive vendor and product framework to yield the only reliable research-based tool for determining what organizations need and what products they should consider.

        Our Buyers Guide provide an important service; if an organization’s goal is to improve its maturity across its people, processes, information, and technology, it is critical that it be able to select the vendor and product that will do the best job.

         

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        Technology Provider Services

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        Inclusion Policy

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        Vendor Participation

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        TECHNOLOGY BUYER SERVICES

         

        About the Buyers Guide

        Please watch this video for an overview of the Buyers Guide process and how to maximize its impact for you.

        Topics included:

        • Summary
        • The "Value Index" Methodology
        • Explanation of Rankings and Classifications
        • Participation Overview
        • Buyers Guide Research Deliverables
        • Go To Market Efforts
        • Impact of Research

        Browse the Buyers Guides

        Choose a content type and explore

        Buyers Guide
        2023 Payroll Management Buyers Guide

        This Buyer's Guide assesses 8 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Global Payroll Buyers Guide

        This Buyer's Guide assesses 13 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Data Observability Buyers Guide

        This Buyer's Guide assesses 7 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Data Orchestration Buyers Guide

        This Buyer's Guide assesses 18 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Mobile Analytics Buyers Guide

        This Buyer's Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Collaborative Analytics Buyers Guide

        This Buyer's Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Business Planning Buyers Guide

        This Buyer's Guide assesses 13 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Domestic Payroll Buyers Guide

        This Buyer's Guide assesses 11 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Data Pipelines Buyers Guide

        This Buyer's Guide assesses 18 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 DataOps Buyers Guide

        This Buyer's Guide assesses 18 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Augmented Analytics Buyers Guide

        This Buyer's Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Analytics and Data Buyers Guide

        This Buyer's Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Embedded Analytics Buyers Guide

        This Buyer's Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Contact Centers Buyers Guide

        This Buyer's Guide assesses 21 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Agent Management Buyers Guide

        This Buyers Guide assesses 12 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Contact Center Suites Buyers Guide

        This Buyers Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Customer Experience Management Buyers Guide

        This Buyers Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Product Experience Management Buyers Guide

        The Buyers Guide assesses 16 vendors' products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Total Compensation Management Buyers Guide

        The Buyers Guide assesses 14 vendors’ products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Subscription Management Buyers Guide

        The Buyers Guide assesses 21 vendors’ products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Learning Management Buyers Guide

        The Buyers Guide assesses 14 vendors' products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Operational Data Platforms Buyers Guide

        This Buyers Guide market report evaluates the following vendors which offer products that are considered operational data platforms as we define it: Actian, Amazon Web Services, Cloudera, Cockroach Labs, Couchbase, DataStax, EDB, Google, IBM, InterSy

        Buyers Guide
        2023 Analytic Data Platforms Buyers Guide

        This Buyers Guide market report evaluates the following vendors which offer products that are considered operational data platforms as we define it: Actian, Amazon Web Services, Cloudera, Cockroach Labs, Couchbase, DataStax, EDB, Google, IBM, InterSy

        Buyers Guide
        2023 Data Platforms Buyers Guide

        This Buyers Guide report evaluates the following vendors that offer products that address key elements of data platforms to support a combination of both operational and analytic workloads: Actian, Amazon Web Services, Cloudera, EDB, Google, IBM, Int

        Buyers Guide
        2023 Revenue Performance Management Buyers Guide

        This Buyers Guide assesses seven vendors’ products using our Ventana Research methodology and blueprint.