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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Buyers Guides

        Research-Based Software Provider and Product Guide for Technology Buyers and Suppliers

        The Ventana Research Buyers Guide is our research and assessment of how well software providers’ offerings meet buyers’ requirements. We use a carefully crafted best practices-based methodology called the Value Index that reflects how organizations actually assess software providers. We believe it is a service to both organizations and providers to take this approach since making the wrong decisions can raise the total cost of ownership for an organization, lower the return on investment and hamper its ability to reach its performance potential.

        The Buyers Guide evaluates the software in seven key categories. Five are product-related: usability, manageability, reliability, capability, and adaptability. Two are customer assurance-related: validation and total cost of ownership and return on investment (TCO/ROI). We use the extensive body of our benchmark research as a framework to validate the prioritization contained in and the focus of each assessment. We also blend our firm’s experience and research, industry analyst knowledge, and comprehensive software provider and product framework to yield the only reliable research-based tool for determining what organizations need and what products they should consider.

        Our Buyers Guide provide an important service; if an organization’s goal is to improve its maturity across its people, processes, information, and technology, it is critical that it be able to select the software provider and product that will do the best job.

        About the Buyers Guide

        Please watch this video for an overview of the Buyers Guide process and how to maximize its impact for you.

        Topics included:

        • Summary
        • The "Value Index" Methodology
        • Explanation of Rankings and Classifications
        • Participation Overview
        • Buyers Guide Research Deliverables
        • Go To Market Efforts
        • Impact of Research

        Leverage the Buyers Guide

        Browse the Buyers Guides

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        Buyers Guide
        2024 Digital Communications Premium Suite

        Ventana Research evaluates 10 software providers in the Digital Communications Premium Suite Buyers Guide.

        Buyers Guide
        2024 Digital Communications Basic Suite

        Ventana Research evaluates 14 software providers in the Digital Communications Basic Suite Buyers Guide.

        Buyers Guide
        2024 Digital Communications Platform

        Ventana Research evaluates 17 software providers in the Digital Communications Platform Buyers Guide.

        Buyers Guide
        2024 Digital Communications Overall

        Ventana Research evaluates 7 software providers in the Digital Communications Overall Buyers Guide.

        Buyers Guide
        2024 Workforce Management Suites

        Ventana Research evaluates 10 software providers in the Workforce Management Suites Buyers Guide.

        Buyers Guide
        2024 Workforce Management Basic

        Ventana Research evaluates 15 software providers in the Workforce Management Basics Buyers Guide.

        Buyers Guide
        2023 Payroll Management Buyers Guide

        This Buyers Guide assesses 8 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Global Payroll Buyers Guide

        This Buyers Guide assesses 13 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Data Observability Buyers Guide

        This Buyers Guide assesses 7 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Data Orchestration Buyers Guide

        This Buyers Guide assesses 18 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Mobile Analytics Buyers Guide

        This Buyers Guide assesses 22 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Collaborative Analytics Buyers Guide

        This Buyers Guide assesses 22 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Business Planning Buyers Guide

        This Buyers Guide assesses 13 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Domestic Payroll Buyers Guide

        This Buyers Guide assesses 11 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Data Pipelines Buyers Guide

        This Buyers Guide assesses 18 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 DataOps Buyers Guide

        This Buyers Guide assesses 18 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Augmented Analytics Buyers Guide

        This Buyers Guide assesses 22 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Analytics and Data Buyers Guide

        This Buyers Guide assesses 22 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Embedded Analytics Buyers Guide

        This Buyers Guide assesses 22 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Contact Centers Buyers Guide

        This Buyers Guide assesses 21 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Agent Management Buyers Guide

        This Buyers Guide assesses 12 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Contact Center Suites Buyers Guide

        This Buyers Guide assesses 22 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Customer Experience Management Buyers Guide

        This Buyers Guide assesses 22 providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Product Experience Management Buyers Guide

        The Buyers Guide assesses 16 providers' products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Total Compensation Management Buyers Guide

        The Buyers Guide assesses 14 providers’ products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Subscription Management Buyers Guide

        The Buyers Guide assesses 21 providers’ products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Learning Management Buyers Guide

        The Buyers Guide assesses 14 providers' products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Operational Data Platforms Buyers Guide

        This Buyers Guide market report evaluates the following providers which offer products that are considered operational data platforms as we define it: Actian, Amazon Web Services, Cloudera, Cockroach Labs, Couchbase, DataStax, EDB, Google, IBM, Inter

        Buyers Guide
        2023 Analytic Data Platforms Buyers Guide

        This Buyers Guide market report evaluates the following providers which offer products that are considered operational data platforms as we define it: Actian, Amazon Web Services, Cloudera, Cockroach Labs, Couchbase, DataStax, EDB, Google, IBM, Inter

        Buyers Guide
        2023 Data Platforms Buyers Guide

        This Buyers Guide report evaluates the following providers that offer products that address key elements of data platforms to support a combination of both operational and analytic workloads: Actian, Amazon Web Services, Cloudera, EDB, Google, IBM, I

        Buyers Guide
        2023 Revenue Performance Management Buyers Guide

        This Buyers Guide assesses seven providers’ products using our Ventana Research methodology and blueprint.

        Buyers Guide Research Schedule