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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

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      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Hospitality

        Our Expertise

        The need for hospitality organizations to modernize their digital computing environment requires business and technology investments that can innovate and streamline its processes. To ensure your digital effectiveness requires insights to how the entire set of customer processes provide the most effective engagement through marketing channels and utilization of the workforce at every location. Effective digital environments that maximize technology investments and provide the digital experiences desired by consumers for optimal engagement at every interaction. How hospitality organizations unify their revenue and monetization of customers and locations at every touchpoint requires insights from data and is one part of the essential path forward to achieve its objectives.

        Ventana Research offers expertise and research-based guidance to help hospitality organizations through our business and technology advisory to use our subject-matter expertise and meet the business resilience required to reach optimal outcomes. Going beyond traditional digital transformation consulting approaches requires the experience of how to gain the return on the organization’s resources and digital technology investments. Ventana Research can help.

        Contact us to learn more.

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        By 2024, three-quarters of hospitality organizations that deploy HR help desk-focused intelligent virtual assistants (IVAs) will benefit from new levels of auto-resolution.
        Quincy Valencia

        Quincy Valencia

        VP & Research Director of Human Capital Management

        Industry Insights

        Viewpoint
        Contact Center Modernization in the Hospitality Industry

        Contact centers in the hospitality industry are a more labor-centric business than most people realize.

        Research Perspective
        Five Best Practices for Revenue Planning in Hospitality

        Planning must involve a range of stakeholders from various roles, use a systematic process, incorporate all relevant information and be supported by capable software designed for this purpose.

        White Paper
        Modernizing Compensation in Hospitality Management

        To keep employees engaged and productive, hospitality must of course compensate them appropriately—while not overpaying them and running the risk of eroding the bottom line.

        White Paper
        Continuous Hospitality Planning for Modern Marketers

        As competition increases and consumer preferences shift with greater frequency, the pressure on marketing to reach potential guests and patrons intensifies.

        Viewpoint
        Creating a Hospitality Information Supply Chain

        In the hospitality industry, having the right information accessible delivers a competitive advantage, increases operational efficiencies and improves communications.

        Industry Agenda

        Ventana Research provides a subject matter expertise-based Market Agenda built from our industry experience and market research methodology to provide business and technology insights for your vertical industry. This foundation provides actionable information and guidance to help you identify opportunities for continuous improvement. Unlike other industry analyst firms that do not have an agenda and are easily biased by their clients, we take pride in our passion for excellence and independence to reliably guide your strategy and plans.

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        Want to see our plans for business and technology this year?
        DOWNLOAD THE INDUSTRY AGENDA

         

        Ready to engage?

        We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.

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