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As information and technology converge, the speed and scale of analytics has changed drastically. It’s moved beyond business intelligence and dashboards of the past. With our guidance, learn how to embrace analytics anywhere in the organization.
The mantra to optimize activities for the best possible outcome has been the purpose of CRM. Technology provides an opportunity for customers to express levels of satisfaction everywhere. We give guidance on ways to improve the customer experience.
Organizations are gathering, storing, analyzing and using data in larger numbers than ever before, and this torrent of data can be hard to manage efficiently. Our research and guidance on big data will help you select and use big data technology effectively.
Companies are challenged to maximize value creation from their business assets. Doing so requires the use of innovative technology across business. Our guidance on digital technology provides advice on how to embrace technology effectively to drive results.
Organizations must have the agility and readiness to support continuous operations through an effective strategy and plan using processes and workflow with technology to guide business and have the confidence and trust to support operational priorities and desired results.
Human resource professionals must attract, hire and retain talent. But complying with regulations in payroll and benefits is challenging. Our guidance on human capital management will help you select the best applications to engage workers with great results.
In the information age, organizations need to leverage technology to understand, engage, and retain customers. Our research into marketing applications explores best practices enabling marketers to reach their audience effectively and maximize their outcomes.
Finance organizations must adapt to the challenges of the business which technology is making practical. We offer guidance to the office of finance to streamline processes, drive faster decision making and enhance financial efficiency for maximum performance and profitability.
The business focus of achieving quotas has shifted to a focus on optimizing sales operations and performance. We provide guidance for sales on using applications to help increase the revenue potential through highly effective sales processes and technology.
The effective use of applications will maximize the value of your products and services and will enable you to make better decisions. We offer guidance to those in operations and supply chain to improve efficiency, drive faster decision-making at lower costs, and reduce risks.
Technology is constantly changing, and so is your business. Our expertise and research provide best-practice insights to help you stay ahead.
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Don’t deploy technology just for its own sake. Our advisory services focus on solutions that make business sense for your unique situation.
Our expertise set bridges the gap between business and technology. We help you navigate the path forward in a way that leverages the right technologies for optimal business outcomes.
With more than 15 years spent developing research-based expertise, Ventana Research is a well-respected independent advisory services firm providing grounded, pragmatic guidance.
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Ventana Research analysts ground our research efforts in first-hand industry experience. This produces leading-edge thought leadership and insights that remain connected to reality.
We combine decades of knowledge and unique primary research with seasoned industry analyst professionals and we create value for our clients by combining four key areas in all of our services. Our commitment to researching the market and our focus on helping organizations use applications and technology effectively makes us a valuable resource to those seeking competitive advantage and greater performance.
Through our relationships and research, we continuously gain new information about products and services. Our industry analysts are constantly analyzing research, attending key conferences, and assessing changes 1-on-1 with technology vendors. This constant review keeps our research relevant to help our client’s success.
Guided by our team of industry analyst experts and research professionals, our benchmark research assesses the categories of people, processes, information, and technology. Our research is analyzed by industry and size of organization to provide best practices and insight to help any business.
Spanning departments and processes in business and IT, we bring forward best practices and guidance through a comprehensive collection of research. Our regularly published analyst perspectives, white papers, research reports, and presentations provide education for any organization to maximize its technology investment.
Based on areas of business expertise and key topics of focus, we provide a rigorous analysis of technology suppliers, products, and deployments. Under this unbiased research framework, we provide coverage of vendors and products to potentially recommend to buyers and users.
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Discover some of our latest research.
Process-mining software isn’t exactly new, but it’s also not widely known in the software technology market. The discipline has been around for at least a decade, but is generating more interest these days with both specialist vendors and major enterprise software vendors offering process-mining products and services.
Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago.
I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research.