Spanning across business and IT, our research provides expert and tailored guidance to help organizations manage and optimize performance – to become not only more efficient but more effective. Pick the category you want to improve to start exploring.
As information and technology converge, the speed and scale of analytics has changed drastically. It’s moved beyond business intelligence and dashboards of the past. With our guidance, learn how to embrace analytics anywhere in the organization.
The mantra to optimize activities for the best possible outcome has been the purpose of CRM. Technology provides an opportunity for customers to express levels of satisfaction everywhere. We give guidance on ways to improve the customer experience.
Organizations are gathering, storing, analyzing and using data in larger numbers than ever before, and this torrent of data can be hard to manage efficiently. Our research and guidance on big data will help you select and use big data technology effectively.
Companies are challenged to maximize value creation from their business assets. Doing so requires the use of innovative technology across business. Our guidance on digital technology provides advice on how to embrace technology effectively to drive results.
Human resource professionals must attract, hire and retain talent. But complying with regulations in payroll and benefits is challenging. Our guidance on human capital management will help you select the best applications to engage workers with great results.
In the information age, organizations need to leverage technology to understand, engage, and retain customers. Our research into marketing applications explores best practices enabling marketers to reach their audience effectively and maximize their outcomes.
Finance organizations must adapt to the challenges of the business which technology is making practical. We offer guidance to the office of finance to streamline processes, drive faster decision making and enhance financial efficiency for maximum performance and profitability.
The effective use of applications will maximize the value of your products and services and will enable you to make better decisions. We offer guidance to those in operations and supply chain to improve efficiency, drive faster decision-making at lower costs, and reduce risks.
The business focus of achieving quotas has shifted to a focus on optimizing sales operations and performance. We provide guidance for sales on using applications to help increase the revenue potential through highly effective sales processes and technology.
Technology is constantly changing, and so is your business. Our expertise and research provide best-practice insights to help you stay ahead.
Every client is unique. We provide personalized video-based advisory consultations to help you get the most from our research and expertise.
Don’t deploy technology just for its own sake. Our advisory services focus on solutions that make business sense for your unique situation.
Our expertise set bridges the gap between business and technology. We help you navigate the path forward in a way that leverages the right technologies for optimal business outcomes.
With more than 15 years spent developing research-based expertise, Ventana Research is a well-respected independent advisory services firm providing grounded, pragmatic guidance.
Your success is our success. We provide immediate access to our team using online scheduling and rapid-response communications.
Our digital educational content lets you put market research and analyst insights into the hands of your current and future customers.
Ventana Research analysts ground our research efforts in first-hand industry experience. This produces leading-edge thought leadership and insights that remain connected to reality.
We combine decades of knowledge and unique primary research with seasoned industry analyst professionals and we create value for our clients by combining four key areas in all of our services. Our commitment to researching the market and our focus on helping organizations use applications and technology effectively makes us a valuable resource to those seeking competitive advantage and greater performance.
Through our relationships and research, we continuously gain new information about products and services. Our industry analysts are constantly analyzing research, attending key conferences, and assessing changes 1-on-1 with technology vendors. This constant review keeps our research relevant to help our client’s success.
Guided by our team of industry analyst experts and research professionals, our benchmark research assesses the categories of people, processes, information, and technology. Our research is analyzed by industry and size of organization to provide best practices and insight to help any business.
Spanning departments and processes in business and IT, we bring forward best practices and guidance through a comprehensive collection of research. Our regularly published analyst perspectives, white papers, research reports, and presentations provide education for any organization to maximize its technology investment.
Based on areas of business expertise and key topics of focus, we provide a rigorous analysis of technology suppliers, products, and deployments. Under this unbiased research framework, we provide coverage of vendors and products to potentially recommend to buyers and users.
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Discover some of our latest research.
Human Resources and Finance are critical functions to business operations. The analytics associated with these areas will help improve business operations, but in many cases the analytics are so disconnected from the business applications that it is difficult to make well-informed decisions. Organizations that can enable self-service analytics in their HR and finance applications can free IT to focus on other technology enhancements that will help the organization meet its objectives.
Dave Menninger of Ventana Research answers questions and shares research on the adoption of cloud-based analytics. He addresses the latest trends and best practices for helping organizations adopt cloud analytics including the role that AI and IoT play in the desire for organizations to move to the cloud.
Analytics is expanding beyond merely providing insights. For decades most analyses were largely limited to displaying information about what had happened in the past. These analyses provide significant benefits for organizations. There are some challenges in applying these techniques, but our research shows that AI & ML help organizations gain a competitive advantage, improve customer experiences and increase sales.