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            Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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              We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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                We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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                  Integrated Business Planning: Reimagining Planning and Budgeting

                  Robert Kugel's book on making the budget process less difficult and more efficient through integrated business planning promotes better organizational performance.

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                  The Ventana Research community is a network of professionals looking to gain the most from technology for their business and IT needs. For over two decades, the community has provided relevant education and guidance to help organizations and professionals, like yourself, through our expertise and research. Membership to the community has no fee or strings attached, just the time it takes you to sign up and get started. You can select the topics of interest you want to hear about and the frequency in which you want to receive them.

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                  The Ventana Research Summit is a unique experience designed to bring business and technology leaders together to collaborate and gain motivational insights on the future of business and the technology industry. The Summit is built from the foundation of our Ventana eXperience (VX) and represents who we are as a firm as well as our commitment to the technology industry over the last 20 years. Recent years have elevated an appreciation for experiences that allow us to come together and connect as professionals and humans to thrive from listening and learning.  

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                  What We Do

                  We are a market research and advisory services firm in the technology industry with over two decades of experience helping organizations gain value from their investments. Our commitment to the Ventana eXperience is backed by our industry and subject matter expertise through a comprehensive portfolio of connected consulting, advisory, research, and education (C.A.R.E.) products tailored to meet our client’s needs. 

                  Business and Technology Advisory

                  Through our unique digital-first, structured approach we offer a world-class advisory service, Ventana On-Demand, that combines consulting and advisory to ensure collaboration from the research and education we provide, in the context required for expected business outcomes.

                  Market Research and Education

                  We cultivate insights through market research and education on the business and technology needs of organizations of any size and industry and evaluate technology vendors for the product and customer experience provided. We provide these insights to the Ventana Research community that is free and accessible to everyone. 

                  Technology Industry Leadership

                  Our weekly assessment of organizational needs and insights from technology vendors enable us to provide objective guidance on the future of the technology industry. Shaping the industry is essential to what we do and includes finding value in technology and the management and creation of new software categories. 

                  Assessments and Workshops

                  Our assessments and workshops across business processes and technologies use a structured methodology in a fixed time and resource approach. Without bias to any one vendor used today or those being examined for the future, enables us to provide objective guidance for an organization’s immediate and long-term needs. 

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                  Customers are the window to understand our mode of operation. We deliver tailor made solutions for each client. Making each experience unique and different.