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Why Ventana Research

Utilizing our insights and research, we provide a tailored solution and recommendation based on your specific needs. This approach helps organizations reduce cost, risk, and the time needed to achieve optimal performance.

Research

Research

Technology is constantly changing, & so is your business. To help you stay ahead, we combine our own expertise & research to provide you with best practice insights.

Advisory

Advisory

Every situation and client is unique. To get the most from our research and expertise, we provide personal video-based advisory consultations.

Focus

Focus

We look beyond technology for technology's sake. We ensure that the recommendations we provide make not just technology sense, but business sense.

Expertise

Expertise

With a passion for business and technology, we can see connections between the two that are not always seen.

Influence

Influence

Over the last 15 years we have become a respected and independent research and advisory services firm providing informed and pragmatic advice.

Client Experience

Client Experience

Your success is our success. We provide immediate access to our team using online scheduling and priority response communications.

Educational Content

Digital Educational Content

We create visually engaging and educational digital content that provides prescriptive guidance and insights for every organization.

Thought Leadership

Thought Leadership

Our analysts not only lead our research, but have first-hand experience in working with organizations like yours.

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Presentation

Monetizing Data Through Customer Facing Analytics

David Menninger shares research details on how real-world organizations are using customer-facing analytics to monetize their data.

Research Perspective

Embed Analytics for More-Informed Decisions

Self-service analytics is a goal for most organizations, but in many cases it has not become a reality. Just two out of five organizations (40%) report that users can analyze data without the assistance of IT. Yet those who are able to operate without IT are both more confident in (77% vs. 44%) and more satisfied with (74% vs. 58%) their analytic abilities.

White Paper

Bringing Dashboards to Life

Dashboards combine and display information from various parts of an organization to create views of its overall status or of a particular function. For example, a dashboard of sales performance might include information about sales closed, leads generated, the pipeline of opportunities and sales performance by territory or individual. A well-designed dashboard, one that uses all relevant data and presents it in a useful, easily consumable way, is a powerful management tool.

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