Embedded Analytics & Business Intelligence
Ventana Research provides unique insight into the analytics and business intelligence (BI) industry. This is important, as its processes and technology play an instrumental role in enabling an organization’s business units and IT to utilize its data in both tactical and strategic ways to perform optimally. To accomplish this, organizations must not only provide technology that can access the data, generate and apply insights from analytics, and communicate the results, they also must ensure that the analytics are presented in a way that leads to action. One of the most effective ways to do this is to embed analytics into business processes and applications.