Spanning across business and IT, our research provides expert and tailored guidance to help organizations manage and optimize performance – to become not only more efficient but more effective. Pick the category you want to improve to start exploring.
As information and technology converge, the speed and scale of analytics has changed drastically. It’s moved beyond business intelligence and dashboards of the past. With our guidance, learn how to embrace analytics anywhere in the organization.
The mantra to optimize activities for the best possible outcome has been the purpose of CRM. Technology provides an opportunity for customers to express levels of satisfaction everywhere. We give guidance on ways to improve the customer experience.
Organizations are gathering, storing, analyzing and using data in larger numbers than ever before, and this torrent of data can be hard to manage efficiently. Our research and guidance on big data will help you select and use big data technology effectively.
Companies are challenged to maximize value creation from their business assets. Doing so requires the use of innovative technology across business. Our guidance on digital technology provides advice on how to embrace technology effectively to drive results.
Human resource professionals must attract, hire and retain talent. But complying with regulations in payroll and benefits is challenging. Our guidance on human capital management will help you select the best applications to engage workers with great results.
In the information age, organizations need to leverage technology to understand, engage, and retain customers. Our research into marketing applications explores best practices enabling marketers to reach their audience effectively and maximize their outcomes.
Finance organizations must adapt to the challenges of the business which technology is making practical. We offer guidance to the office of finance to streamline processes, drive faster decision making and enhance financial efficiency for maximum performance and profitability.
The effective use of applications will maximize the value of your products and services and will enable you to make better decisions. We offer guidance to those in operations and supply chain to improve efficiency, drive faster decision-making at lower costs, and reduce risks.
The business focus of achieving quotas has shifted to a focus on optimizing sales operations and performance. We provide guidance for sales on using applications to help increase the revenue potential through highly effective sales processes and technology.
Technology is constantly changing, & so is your business. To help you stay ahead, we combine our own expertise & research to provide you with best practice insights.
Every situation and client is unique. To get the most from our research and expertise, we provide personal video-based advisory consultations.
We look beyond technology for technology's sake. We ensure that the recommendations we provide make not just technology sense, but business sense.
With a passion for business and technology, we can see connections between the two that are not always seen.
Over the last 15 years we have become a respected and independent research and advisory services firm providing informed and pragmatic advice.
Your success is our success. We provide immediate access to our team using online scheduling and priority response communications.
We create visually engaging and educational digital content that provides prescriptive guidance and insights for every organization.
Our analysts not only lead our research, but have first-hand experience in working with organizations like yours.
We combine decades of knowledge and unique primary research with seasoned industry analyst professionals and we create value for our clients by combining four key areas in all of our services. Our commitment to researching the market and our focus on helping organizations use applications and technology effectively makes us a valuable resource to those seeking competitive advantage and greater performance.
Through our relationships and research, we continuously gain new information about products and services. Our industry analysts are constantly analyzing research, attending key conferences, and assessing changes 1-on-1 with technology vendors. This constant review keeps our research relevant to help our client’s success.
Guided by our team of industry analyst experts and research professionals, our benchmark research assesses the categories of people, processes, information, and technology. Our research is analyzed by industry and size of organization to provide best practices and insight to help any business.
Spanning departments and processes in business and IT, we bring forward best practices and guidance through a comprehensive collection of research. Our regularly published analyst perspectives, white papers, research reports, and presentations provide education for any organization to maximize its technology investment.
Based on areas of business expertise and key topics of focus, we provide a rigorous analysis of technology suppliers, products, and deployments. Under this unbiased research framework, we provide coverage of vendors and products to potentially recommend to buyers and users.
Use the testimonial module to introduce yourself in an approachable way. Talk about your vision for your company, or what it is you love most about doing what you do.
Rachel Decker HubSpot, inc.[fa icon="quote-right"]
Discover some of our latest research.
Enterprises have an imperative to improve their digital readiness and bolster productivity and performance. Taking advantage of technology in mobile devices will provide a competitive edge in business applications. Organizations need enterprise platforms that are built for mobile devices, not just another access point.
This Ventana Research Value Index on Collaborative Analytics and Business Intelligence assesses how well vendors’ offerings meet what our benchmark research finds are buyers’ requirements for analytics and BI software. This Value Index evaluates the following vendors that offer products that met our criteria: BOARD International, Domo, Infor, Information Builders, IBM, Looker, Microsoft Corporation, MicroStrategy, Oracle Corporation, Qlik, Salesforce.com, SAP, SAS, Tableau Software and Yellowfin. We evaluated the software in seven key categories that are weighted to reflect buyers’ needs. We urge organizations to do a thorough job of evaluating analytics and BI systems and tools and offer this Value Index as both the results of our in-depth analysis of these vendors and as an evaluation methodology.
Ventana Research provides unique insight into the analytics and business intelligence (BI) industry. This is important, as its processes and technology play an instrumental role in enabling an organization’s business units and IT to utilize its data in both tactical and strategic ways to perform optimally. To accomplish this, organizations must provide technology that can access the data, generate and apply insights from analytics, communicate the results and support collaboration as needed.