Modern Analytics in the Digital Age

Tools for Everyone

There’s lots of talk about citizen data scientists these days, but what about regular citizens? Regular citizens are line-of-business personnel trying to get their jobs done. They are marketing managers planning and executing campaigns. They are customer service representatives trying to ensure a great customer experience. They are human resource personnel trying to make sure the organization can attract and retain the appropriate staff. And often, they are being asked to do more with less. Using technology and all the data collected today, modern analytics can provide a digital experience that improves their daily work, offering specific guidance and assistance on how to accomplish these tasks more efficiently and at a higher level of quality.

Watch and listen to David Menninger!