Digital Business

Our Expertise

Organizations must have the agility and readiness to support continuous operations through an effective strategy and plan using processes and workflow with technology to guide business and have the confidence and trust to support operational priorities and desired results.​ Embrace the requirement to ensure digital transformation can provide the business continuity, experience management, governance and risk, performance management, sustainability management and work management that is supported with digital communications and digital security for enabling organizational resilience.

Ventana Research offers research-based guidance on embracing digital business to increase the effectiveness of the organization and the management of it and the execution of business processes. Change is required to maintain competitiveness and to achieve performance goals throughout the organization. Ventana Research can help.

Contact us to learn more.

 
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Through 2024, after concerted investment into digital transformation, one-half of organizations will require a new digital business and technology agenda for organizational resilience.

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Mark Smith

CEO & Chief Research Officer

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White Paper
Augmented Reality is Changing Marketing and Sales

Organizations must improve how they market and sell products to their buyers. They must make the process easier, ensuring prospective customers are able to understand how products operate or can be applied to their specific set of requirements. In th

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Viewpoint
Can Your Data Keep Up with Your AI and ML Efforts

As data volumes and velocities increase, more and more decisions are being made using AI and ML. However, the process of operationalizing AI and ML models requires a dynamic data architecture that can constantly be training new models while simultane

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Analyst Perspective
The Ventana Research Digital Technology Agenda in 2020

Ventana Research recently announced its 2020 research agenda for digital technology, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes.

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Analyst Perspective
The Business Continuity Imperative: Digital Technology for Optimal Operations in 2020 and Beyond

The imperative to infuse digital technology into your organization is not new, but it’s more essential than ever that organizations embrace digital transformation and business continuity to improve processes.

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Analyst Perspective
The Business Continuity Imperative: Digital Innovation for Optimal Experiences in 2020 and Beyond

At Ventana Research we’re familiar with the need for digital transformation as we have been researching and providing education on this topic for almost two decades.

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White Paper
The Age of Communication Platforms

Modernizing communication technology within the organization will improve the overall employee and customer experiences by reducing friction and enabling richer, more reliable communication experiences across all business functions. Deploying a next-

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White Paper
Unlocking the Promise of Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage. AI/ML enables organizations to make sense of the increasingly large volumes of complex informatio

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Analyst Perspective
ServiceNow: Now Platform earns our Overall Digital Innovation Award

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the

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Videocast
The Analytics to AI Spectrum

Analytics and artificial intelligence (or AI) are different. Both are valuable and your organization should have a plan to provide both types of capabilities, but don’t expect that AI-based analyses will be a natural extension of your traditional ana

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Analyst Perspective
8x8: Open Communications Platform earns our 13th Digital Innovation Award for Digital Technology

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and per

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Analyst Perspective
Business Continuity: Establishing Organizational Readiness for Business Resilience

Through 2021, one-half of organizations will realize that digital transformation (DX) investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more relia

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Analyst Perspective
PTC Brings Innovation to Product Experiences

Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing,

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Viewpoint
The Modernization of Video Communications

The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one of the highest growth channels for communications in 35% of organizations.

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eBook
The Era of Video Communications

Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself. And the reality for today’s virtual, dispersed workforces is that video is a must-have for all digital communicat

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Analyst Perspective
The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with

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Analyst Perspective
The Digital Technology Market Agenda for 2021: Predictability in Unpredictable Times

I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility

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Analyst Perspective
Digital Business Market Agenda for 2021 and Beyond

With the announcement of Ventana Research market agenda, a new expertise in Digital Business has been launched, I will outline the areas of focus that provide insights to organizations that can be used to optimize technology, increase agility and org

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Analyst Perspective
Innovit Named a Vendor with Merit in the 2021 PIM Value Index

We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Moovila Earns Digital Business Innovation Award for 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our

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Analyst Perspective
ConverSight.ai Earns 2021 Digital Innovation Award

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.

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Analyst Perspective
Expert.ai Earns 2021 Digital Innovation Award for Digital Technology

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.

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White Paper
The Digital Age of Data Intelligence

The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source

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Market Perspective
Blue Prism’s Robotic Process Automation Creates a Digital Workforce

Robotic process automation has developed into a significant part of the enterprise software and low- to no-code development approach in the past few years.

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Analyst Perspective
Why I Joined Ventana Research to Advance Digital Technology

I am very happy to announce that I have joined Ventana Research to help lead the expertise area of Digital Technology, including Analytics and Data, Cloud Computing, Artificial Intelligence and Machine Learning, the Internet of Things, Robotic Automa

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Market Perspective
Guide Successful Technology Vendor Selections for Best Outcomes

Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes.

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Market Perspective
International Game Technology Earns Digital Leadership Award in Digital Business with Moovila for 2021

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application

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Market Perspective
City Furniture Earns Digital Leadership Award in Digital Technology with Denodo for 2021

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application

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Analyst Perspective
Digital Business Market Agenda for 2022: Resilience and Readiness

With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or

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Analyst Perspective
The Digital Technology Market Agenda for 2022: Innovation for Business Resilience

I’m proud to share Ventana Research’s 2022 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility

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Market Perspective
Oracle ME Earns Overall Digital Innovation Award for 2022

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our

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eBook
The Era of Video Communications

Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself.

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eBook
The 2020 Vision: The Next Decade for Enterprise Analytics

To gain the full benefit of the insights analytics can deliver, organizations need to embrace a new approach, one that will make the analytics not only useful but meaningful to each individual whose work can benefit from them.

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eBook
Five Key Requirements of an External Data Platform

External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners.

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eBook
https://www.ventanaresearch.com/ebook/analytics/operationalize_ai_at_scale_with_mlops

Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences.

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Market Perspective
ServiceNow Earns 2022 Digital Innovation Award for Digital Business

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our

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Viewpoint
Cloud Migration Tips, Tricks and Traps

For a variety of reasons, organizations are moving their workloads to the cloud. Our research shows that one-third of organizations have their primary data lake platforms in the cloud and most organizations (86%) expect the majority of their data to

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eBook
Simplify your Data and Analytics Architecture for Faster Insights

Organizations face increasing competition and compressed time frames that require intelligent use of all available data.

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eBook
Collecting and Managing IoT Data for Analytics

While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations.

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Viewpoint
The Distributed Cloud Requires a Distributed Data Platform

Adoption of cloud and edge computing infrastructure has brought many benefits to organizations of all sizes. It has improved business agility by reducing the need for upfront purchasing, configuration and deployment of infrastructure, and reduced the

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Viewpoint
The Way Forward with RPA

Robotic Process Automation (RPA) is a core digital technology for increasing productivity and efficiency, speeding the completion of work, and increasing its quality and controllability.

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Research Perspective
Moving from Batch to Event Streaming

Operations are continuous in most organizations today and so too is the data these operations generate.

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Research Perspective
The Impact of AI on Finance and Accounting

Futurists and software vendors have been pointing to a day when artificial intelligence (AI) using machine learning (ML) will perform miracles such as providing life-saving diagnoses and recommending treatments for even rare diseases in seconds.

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Research Perspective
The Digital Future of Human Capital Management

A new generation of digital technologies is extending human capital management (HCM) systems, making them simpler and more productive than ever before.

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White Paper
Intelligent Automation in the Cloud

Intelligent Automation in the Cloud

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White Paper
Intelligent Insights for Everyone, Everywhere

In today’s dynamic business environment, organizations cannot fly blindly and expect to succeed. There is a trove of internal and externally sourced data available to organizations that can and should be used to improve decision-making.

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Market Perspective
NVIDIA Earns Digital Technology Digital Innovation Award for 2022

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our

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White Paper
New Approaches to Master Data Management

Accurate data is critical for business processes and operations. Billing customers, for example, requires accurate information regarding the product or service, prices, customer names and addresses and personnel authorized to use the product or servi

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White Paper
Data and AI Governance for Trusted Insights

Analytics are critical to the efficient and effective operation of most modern organizations; to that end, trusted analytics require trusted data.

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White Paper
A Practical AI Strategy for FP&A

The use of artificial intelligence (AI) that harnesses machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide software companies an

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Viewpoint
Can Your Data Keep Up with Your AI and ML Efforts?

As data volumes and data velocities increase, more and more decisions involving that data are being made using artificial intelligence and machine learning (AI and ML) technologies. However, operationalizing AI and ML models requires a dynamic, moder

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Viewpoint
Changing Data Patterns Are Impacting Analytics

Collectively, we are amid a transition from data at rest to data in motion. Large volumes of data are streaming into organizations from all sides and with increasing frequency, forcing organizations to rethink how they process data.

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White Paper
Unlocking the Promise of Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage.

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Viewpoint
Eliminating Bottlenecks in Analytics

For many organizations, analytics processes are riddled with roadblocks. There are many valid reasons why these roadblocks existed in the past, and they were often based on technical limitations.

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White Paper
Cloud-Based Architecture for Data and Analytics

Organizations today increasingly are choosing to store their data and perform their analyses in the cloud. Our research finds that almost one-half (49%) of organizations are already using cloud-based analytics systems, and data is being migrated to t

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White Paper
Augmented Reality is Changing Marketing and Sales

Organizations must improve how they market and sell products to their buyers. They must make the process easier, ensuring prospective customers are able to understand how products operate or can be applied to their specific set of requirements.

View
White Paper
The Age of Communication Platforms

Demand is growing for a new generation of modern communication technology for the enterprise. Individuals within organizations have the need to connect and collaborate with others at any time for any purpose, and while this need is present under norm

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White Paper
The Contact Center and AI

Contact centers generate an enormous amount of data in the course of handling customer interactions. Every connection and call are tracked, creating a web of information that includes details of what happened, when it happened, who participated, and

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White Paper
Decoupling the AI/ML Pipeline for Scale

Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,

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White Paper
Embracing Modern Data Governance Practices

For too long, data governance has been about preventing people from doing things with data. Yes, restrictions and controls over data are absolutely necessary and should be part of every organization’s information architecture.

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White Paper
The Digital Age of Data Intelligence

The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source

View
White Paper
Key Requirements for Building Analytic Applications

The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate.

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White Paper
Why Data and AI Matter in Sales

Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult.

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White Paper
Avoiding Cloud Data Cost Overruns

The anticipated benefits of cloud computing have encouraged organizations to accelerate adoption of cloud-based applications and services. Data and analytics are no exception, especially as more and more of an organization’s data resides in the cloud

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White Paper
Enhance Analytics Performance and Impact in the Cloud

This we already know: Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud.

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Q&A
Moving Analytics to the Cloud

Dave Menninger of Ventana Research answers questions and shares research on the adoption of cloud-based analytics. He addresses the latest trends and best practices for helping organizations adopt cloud analytics including the role that AI and IoT pl

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Infographic
Adopting Contact Center in the Cloud

Early telephony-based call centers were built using proprietary on-premises systems. As companies added additional channels of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage

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VentanaCast
Delivering Data and Analytics to HR and Finance

In many cases traditional data warehouses and analytics are so disconnected from the business applications that it is difficult to use them to make well-informed decisions.

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Webinar
Webinar: Evaluate Analytics and Data Vendors for Successful Outcomes

In this webinar, David Menninger, SVP and Research Director of Analytics and Data Research at Ventana Research, will share his insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.

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Analyst Perspective
Cloud Computing Realities – Part 1

The migration to cloud is obvious. Organizations are adopting cloud computing for all variety of applications and use cases. Managed cloud services, commonly referred to as software as a service (SaaS), offer many benefits to organizations including

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eBook
Information Requirements Across the Organization

Organizations need a broad range of analytics to make data-driven business decisions that give them a competitive advantage. But in the face of data complexity challenges, it can be a struggle to make sense of what’s actually going on across the busi

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Analyst Perspective
Cloud Computing Realities Part 2: Hybrid and Multi-Cloud Architectures

In my first perspective on cloud computing realities, I covered some of the cost considerations associated with cloud computing and how the cloud costing model may be different enough from on-premises models that some organizations are taken by surpr

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Ventana Research 15th Annual Digital Innovation Award Winner

Ventana Research 14th Annual Digital Leadership Award Winners

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Market Agenda & Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.

September

  • Analyst and Market Perspectives
    The Mandate for Digital Communications;
    The Opportunity for Experience Management
  • Benchmark Research
    State of Digital Business in design
  • Dynamic Insights
    Work Management in design
  • Value Index
    Work Management in design

October

  • Analyst and Market Perspectives
    Digital Security
  • Benchmark Research
    State of Digital Business to launch
  • Dynamic Insights
    Work Management launches
  • Value Index
    Work Management in collection;
    Performance Management in design

November

  • Analyst and Market Perspectives
    Digital Transformation Destruction
  • Benchmark Research
    State of Digital Business in collection;
    Digital Commerce in collection
  • Dynamic Insights
    Work Management in collection
  • Value Index
    Work Management in collection;
    Performance Management in collection

What to see our research plans for the year?
Download the full research agenda

Vendors Covered

Vendors Not Covered or Recommended

  • Acceldata

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