Demand Generation

Helping Achieve Market and Career Success

Changes in the market landscape over the last decade have created new challenges for Demand Generation professionals. Buying processes in the 1990s and early 2000s emphasized on-premises, IT-driven technology from a small selection of vendors.  But buyers today are business-driven and work with a growing number of requirements as they consider a more diverse set of providers. Achieving success as a Demand Generation professional today is harder than ever before.

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Challenge #1: Relevance

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Challenge #2: Targeting

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Challenge #3: Strategy

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Challenge #4: Reach

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Challenge #5: Integration

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Challenge #1: Relevance

"I need content that reaches the relevant audience, with the right message, at the right time (personalization), AND use of all the data."

 

 

 

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How we help

As a Virtual Dedicated Partner, we work with you to address your campaign and event needs.  We coordinate to deliver the right message and product for your audience, and our third-party validation adds strength to your claims.

 

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Challenge #2: Targeting

"I need highly-qualified leads to pass to my sales teams, and we want to nurture those leads using Account Based Marketing (ABM)."

 

 

 

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How we help

Utilizing our decades of research and experience, we can help validate your marketing instincts. Together we identify and illuminate the pain points of your target audience, and then we help craft messaging that resonates.

 

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Challenge #3: Strategy

"I need to attribute actions and strategy to specific results and understand exactly how my efforts are impacting the bottom line."

 

 

 

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How we help

Our analysts examine the market and your products, and will assist with messaging strategy.  We help find the best way to tell your story, elevate your brand and validate your claims.

 

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Challenge #4: Reach

"I need reach and engagement in all my communication channels, in the formats that work best for those channels (website, social, PPC)."

 

 

 

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How we help

Leverage third-party validation in your content to add strength to your claims. Stand out as more than just another vendor as you boost your profile and reputation as a resource. Our decades of experience in marketing organizations will help you identify the right content formats for the right channels.

 

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Challenge #5: Integration

"I need the right tools and apps to enable success in all areas of my work.  I want to reduce the time I spend on administrative work, and launch initiatives more quickly."

 

 

 

 

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How we help

Having the right message is only one part of a good strategy.  You need tools that work together and fuel your ideal tech stack. Our team's in-depth knowledge of the market space can ensure you're using the right tools.

Our Solutions

To help demand generation professionals succeed, we provide education, assessment, and advisory services of various sizes.

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Education & Content

Based in our primary research and expertise, our content services help build a supporting narrative. In various formats and styles, our content can help drive interest and engagement at all points in the customer journey.

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Assessment

With all the day to day obligations, it can be hard to step back and take an objective look at strategy. Sometimes it requires an outside voice, and we can be that voice. Utilizing our expertise, we can provide guidance and structure on messaging and strategy.

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Advisory

Advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.

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Take the First Step

Learn more about how Ventana Research can help you succeed.  Fill out the form below to reach a member of our Account Services team. They can provide more information and help you move forward with a Ventana On-Demand evaluation. To learn more about Ventana On-Demand evaluations, click here.

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