Analytics & Data

 

Artificial Intelligence

    Customer Experience

     

    Digital Business

      Digital Technology

       

      Human Capital Management

        Marketing

         

        Office of Finance

          Office of Revenue

           

          Operations & Supply Chain

            Services for Organizations

            Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

            Consulting & Strategy Sessions

            Ventana On Demand

              Services for Investment Firms

              We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

              Consulting & Strategy Sessions

              Ventana On Demand

                Services for Technology Vendors

                We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

                Analyst Relations

                Demand Generation

                Product Marketing

                Market Coverage

                Request a Briefing

                  Demand Generation

                  Helping Achieve Market and Career Success

                  Changes in the market landscape over the last decade have created new challenges for Demand Generation professionals. Buying processes in the 1990s and early 2000s emphasized on-premises, IT-driven technology from a small selection of vendors.  But buyers today are business-driven and work with a growing number of requirements as they consider a more diverse set of providers. Achieving success as a Demand Generation professional today is harder than ever before.

                  IMS_White_No_BG-Thought_Leadership_Icon

                  Challenge #1: Relevance

                  Learn More
                  IMS_White_No_BG-Focus_Icon

                  Challenge #2: Targeting

                  Learn More
                  noun_strategy_624993-White

                  Challenge #3: Strategy

                  Learn More

                  noun_Out Reach_54468-White

                  Challenge #4: Reach

                  Learn More
                  noun_Puzzle_895516-White

                  Challenge #5: Integration

                  Learn More

                   

                  IMS_White_No_BG-Thought_Leadership_Icon

                  Challenge #1: Relevance

                  "I need content that reaches the relevant audience, with the right message, at the right time (personalization), AND use of all the data."

                   

                   

                   

                  Arrow-Right-White

                   

                  Handshake-White

                  How we help

                  As a Virtual Dedicated Partner, we work with you to address your campaign and event needs.  We coordinate to deliver the right message and product for your audience, and our third-party validation adds strength to your claims.

                   

                  IMS-Blue-No-BG-Focus-Icon

                  Challenge #2: Targeting

                  "I need highly-qualified leads to pass to my sales teams, and we want to nurture those leads using Account Based Marketing (ABM)."

                   

                   

                   

                  Arrow-Right-Orange

                   

                  Checkbox-Blue

                  How we help

                  Utilizing our decades of research and experience, we can help validate your marketing instincts. Together we identify and illuminate the pain points of your target audience, and then we help craft messaging that resonates.

                   

                  noun_strategy_624993-White

                  Challenge #3: Strategy

                  "I need to attribute actions and strategy to specific results and understand exactly how my efforts are impacting the bottom line."

                   

                   

                   

                  Arrow-Right-White

                   

                  Magnifying-Glass-White

                  How we help

                  Our analysts examine the market and your products, and will assist with messaging strategy.  We help find the best way to tell your story, elevate your brand and validate your claims.

                   

                  noun_Out Reach_54468-Blue

                  Challenge #4: Reach

                  "I need reach and engagement in all my communication channels, in the formats that work best for those channels (website, social, PPC)."

                   

                   

                   

                  Arrow-Right-Orange

                   

                  noun_Graduation Cap_2376938-Blue

                  How we help

                  Leverage third-party validation in your content to add strength to your claims. Stand out as more than just another vendor as you boost your profile and reputation as a resource. Our decades of experience in marketing organizations will help you identify the right content formats for the right channels.

                   

                  noun_Puzzle_895516-White

                  Challenge #5: Integration

                  "I need the right tools and apps to enable success in all areas of my work.  I want to reduce the time I spend on administrative work, and launch initiatives more quickly."

                   

                   

                   

                   

                  Arrow-Right-White

                   

                  Users-White

                  How we help

                  Having the right message is only one part of a good strategy.  You need tools that work together and fuel your ideal tech stack. Our team's in-depth knowledge of the market space can ensure you're using the right tools.

                  Our Solutions

                  To help demand generation professionals succeed, we provide education, assessment, and advisory services of various sizes.

                  IMS_White_No_BG-White_Papers_Icon

                  Education & Content

                  Based in our primary research and expertise, our content services help build a supporting narrative. In various formats and styles, our content can help drive interest and engagement at all points in the customer journey.
                  Learn More
                  IMS-White-No-BG-Expert-ClipboardIcon

                  Assessment

                  With all the day to day obligations, it can be hard to step back and take an objective look at strategy. Sometimes it requires an outside voice, and we can be that voice. Utilizing our expertise, we can provide guidance and structure on messaging and strategy.
                  Learn More
                  IMS_White_No_BG-Advisory_Icon

                  Advisory

                  Advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.
                  Learn More

                   

                  Take the First Step

                  Learn more about how Ventana Research can help you succeed.  Fill out the form below to reach a member of our Account Services team. They can provide more information and help you move forward with a Ventana On-Demand evaluation. To learn more about Ventana On-Demand evaluations, click here.

                  contact.jpg