Demand Generation

Helping Achieve Market and Career Success

Changing market landscapes over the last decade has created new challenges for Demand Generation professionals. While the 90's / early 2000s we're focused on on-premises, IT-driven technology buying processes from a small selection of vendors, buyers today are business-driven and factor in a growing number of requirements from a more diverse set of providers. All this to say, being a successful demand generation professional today is harder than ever before.

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Challenge #1: Relevance

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Challenge #2: Targeting

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Challenge #3: Strategy

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Challenge #4: Reach

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Challenge #5: Integration

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Challenge #1: Relevance

"I need content reaching the relevant audience with the right message at the right time (personalization) and use of all the data"

 

 

 

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How we help

As a Virtual Dedicated Partner, you can meet with our team and discuss your campaign needs, event needs and coordinate together to deliver the right message and product for your audience, along with leveraging 3rd Party Validation in your content to add strength to your claims

 

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Challenge #2: Targeting

"I need to creating highly qualified leads to pass to sales teams, and nurture leads based in Account Based Marketing (ABM)"

 

 

 

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How we help

Utilizing our decades of research and experience, we can validate your target by helping you understand the pain points of your target audience, helping craft messaging that resonates.

 

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Challenge #3: Strategy

"I need to attribute actions and strategy to results, understanding exactly how my efforts are impacting the bottom line."

 

 

 

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How we help

Our analysts examine the market and products and will assist with messaging and how better to tell your story, elevate your brand, and validate your claims.

 

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Challenge #4: Reach

"I need reach and engagement in all my communication channels, in formats best work for those channels (website, social, PPC, etc.)"

 

 

 

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How we help

Leveraging 3rd Party Validation in your content adds strength to your claims, helping boost your profile and reputation as a resource and not just another vendor. This couples with our teams decades of experience in marketing organizations to help you identify the right content formats for the right channels.

 

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Challenge #5: Integration

"I need the right tools and apps to enable success in all other challenges, reducing the time I spend on administrative work and the time to launch initiatives (Ideal Tech Stack)"

 

 

 

 

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How we help

Having the right message isn't the only part of a good strategy, teams need the right tools. Our team's in-depth knowledge of the market space can ensure you are using the right tools to enable your teams.

Our Solutions

To help demand generation professionals succeed, we provide education, assessment, and advisory services of various sizes.

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Education & Content

Based in our primary research and expertise, our content services help build a supporting narrative. In various formats and styles, our content can help drive interest and engagement at all points in the customer journey.

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Assessment

With all the day to day obligations, it can be hard to step back and take an objective look at strategy. Sometimes it requires an outside voice, and we can be that voice. Utilizing our expertise, we can provide guidance and structure on messaging and strategy.

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Advisory

Advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.

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Take the First Step

Learn how Ventana Research can help you succeed in your position, fill out the form below to reach out to a member of our Account Services team. They can help you learn more about our services, and set you up with a Ventana On-Demand Evaluation. To learn more about Ventana On-Demand evaluations, click here.

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