Tying Analytics to Operations
The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate. This context includes the relevant data needed to perform the analysis, and this can come from many sources both inside and outside the organization. For example, social media data can provide a more complete picture of customers, so including this data as part of the decision-making process about customer service responses can result in a better customer experience.