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        Partner Management

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        Through 2026, a new generation of partner management applications for onboarding, SLA management, and origination and partner payments will replace existing ones that only focus on indirect channel selling.
        Stephen Hurrell

        Stephen Hurrell

        Director of Research, Office of Revenue

        Partner Management for the next generation of business eco-systems

        Our decades long expertise in billing systems as well as our thought leadership in emerging business models, are complemented by on-going buyer and vendor to research to bring insight and recommendations for suppliers and customers. This unique cross functional insight is crucial to developing insights as to how partner eco-systems are requiring innovative technology and processes to manage origination, bundling and the virtual supply chain.

        Definition

        Though common in some industries, partner eco-systems are broadening their appeal, as more companies align and bundle each other's products and services. This is resulting in a new generation of applications that support partner onboarding, revenue allocation and SLA monitoring to ensure a good partner and customer experience.

        Research Fact

        Less than 20% of organizations have developed the strategy and resources to invest into the partner ecosystem at the similar level of their own direct channels.

        Best Practice

        In support of a frictionless customer experience, partner management becomes critical as any vendors bundle can contain many suppliers' products and services. Without strong applications, SLA’s are hard to monitor, revenue allocation is labor intensive and prone to errors and onboarding of new partners becomes a struggle.

        How we can help

         

        Consulting

        Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

        Advisory

        Advisory through our proactive and informed expert advice and insights for optimization of decisions through our Ventana On-Demand service designed for value every month of the year.

        Research

        Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

        Education

        Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

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        We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.