Our Expertise

The need for automotive organizations to modernize their digital computing environment requires business and technology investments that can innovate and streamline distribution and supply chain processes. To ensure your digital effectiveness requires insights to how the entire supply chain provides the most sustainable efforts to support ESG. Effective digital environments that maximize marketing investments and provide the product experiences desired by consumers for optimal direct engagement or through revenue processes across distribution channels and retailers. How an automotive manufacturer unifies its consumer and product processes across the supply chain through applications and with its workforce requires analytics and is one part of the essential path forward to achieve its objectives.

Ventana Research offers expertise and research-based guidance to help automotive manufacturer organizations through our business and technology advisory to use our subject-matter expertise and meet the business resilience required to reach optimal outcomes. Going beyond traditional digital transformation consulting approaches requires the experience of how to gain the return on the organization’s resources and digital technology investments. Ventana Research can help.

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By 2024, less than 2 in 5 automotive organizations will use AI-assisted sales and revenue forecasts to help validate bottom-up projections continuing the lack of confidence in sales projections.


Stephen Hurrell

VP & Research Director

Research Perspective
Best Practices in Revenue Forecasting for the Automotive Industry

More than one-half of organizations participating in our market research said that their revenue forecasting process is not reliable.

White Paper
Empowering the Automotive Industry with Self-Service Analytics

Due to the importance of workforce and financial insights to overall business operations, improvements to analytics capabilities will have wide-ranging impacts.

Achieve Automotive ROI from PIM

Product information management (PIM) is an essential part of the automotive industry’s digital transformation efforts.

White Paper
Calculating the Return on Better Planning in the Automotive Industry

Poor allocation of investment funds can impair the competitiveness and profitability of a corporation, which is why well-run automotive organizations have a disciplined methodology for making these decisions.

Industry Agenda

Ventana Research provides a subject matter expertise-based Market Agenda built from our industry experience and market research methodology to provide business and technology insights for your vertical industry. This foundation provides actionable information and guidance to help you identify opportunities for continuous improvement. Unlike other industry analyst firms that do not have an agenda and are easily biased by their clients, we take pride in our passion for excellence and independence to reliably guide your strategy and plans.

What to see our research plans for the year?
Download the research agenda

Ready to start?

We provide practical advice to support your business and technology needs at all levels and processes in your organization.
Let us know how we can help your efforts and fill out the form below and our team will engage with you to see how we can help.