Packaged Analytics for Business Impact
Line-of-business personnel in today’s organizations increasingly have high expectations for how they can use data as they carry out their responsibilities. They want contextual, role-specific information delivered to them at the optimal point of impact for the organization. To move beyond simply being data-driven, it is no longer enough to rely on analyses of what has happened in the past. To become analytics-driven, organizations also need forecasting and predictive analytics based on artificial intelligence and machine learning (AI/ML) capabilities. Business applications that include integrated analytic capabilities, typically referred to as packaged analytic applications, empower line-of-business leaders and staff to improve the quality of their operations and decisions, enable users to generate self-service insights and exploit the power of cloud-based software to reduce time-to-value.