Creating a framework for effectively handling digital customer interactions
Our expertise comes from our unique research and decades of experience not found anywhere else in the industry. It can help you make Digital Experience Platforms and the processes around them impactful to your organization. Consider these insights as you look to assess and improve your customer support efforts.
Digital experience platforms are tools used by marketers and service teams to create and track customer interactions that primarily occur through new, digital contact channels.
Digital customer contact channels are increasing in popularity and usage, with web portals, mobile apps and social media beginning to rival voice calls.
Organizations should think about how consolidating their marketing communications applications into a digital experience platform can improve operations and potentially rein in costs.