Upcoming Events and Live Webinars

Explore our upcoming webinars and see the events where we'll be speaking

Trends in Augmented Reality for Sales and Marketing

Tuesday, December 18, 2018 11:00 AM PDT 2018-12-13 10:13:01

Augmented Reality (AR) enhanced buying experiences across sales and marketing can create substantial business value by significantly improving engagement to prospects and customers. AR is a virtualized experience that involves computer-generated visualization of objects and information overlaid on real physical ones. Using AR in marketing and selling can provide immediate value as it generates revenue, reduces costs, and improves the buying experience by enhancing the understanding of products in a digital or virtual manner.

See some of our recent webinars

A New Generation of Agent Experience Technology

Friday, December 7, 2018

Discover how today’s agent experience lacks ability to engage customers intelligently, why optimization of agents requires coaching, learning and performance objectives, where today’s WFO applications are falling short in enabling customer interactions, and more.

Innovation for the Contact Center to Improve Customer Service

Friday, November 30, 2018

Discover how today’s contact centers are not designed to meet customer’s needs, why the cloud and collaborative technologies can innovate interactions, where organizations can prioritize new technology investments, and more

Redefining Sales Planning with Applied Artificial Intelligence with Ventana Research

Tuesday, November 27, 2018

Sales planning has traditionally been a game of guesswork with spreadsheets. With little or no data to validate the accuracy of one approach over another, sales and sales ops leaders often make their sales quota and capacity planning choices based on gut instinct, historical data, or simply based on what they used to do at their previous job. That approach needs to change today. In the era of using data to solve business problems with artificial intelligence (AI) and machine learning (ML), there exists an opportunity in sales planning to apply AI/ML to drive true quota and capacity to win. With sales planning being the foundation of SPM, organizations can evolve sales planning from a static and annual exercise to an ongoing, continuous planning process to drive bookings and capacity plans with a data-driven approach.

Embracing the New Digital Age of Sales Operations

Friday, November 16, 2018

Discover how sales operations is not enabled for achieving their full potential, why the effectiveness of sales is achieved through digital transformation, where enabling intelligence in sales operations maximizes performance, and more.

Catapult Field Sales Productivity in 2019

Thursday, November 15, 2018

Today's field teams know the importance of face-to-face customer engagement, but competing factors, out of their control, limit their success. Learn how leaders in field sales are using route and schedule optimization to guide their teams to success. Join us for our interactive webinar, on November 15th, as we explore how to unlock savings, productivity and, most importantly, revenue, in 2019, using the most advanced tools available in today’s marketplace. Mark Smith, CEO & Chief Research Officer at Ventana Research, will be joining the conversation to shed light on successful routing and scheduling trends we have observed over the past year. And Christy McDaniel, Sr. Salesforce.com Administrator at Shaw Industries, will give us the inside scoop on how routing optimization has changed the game for their field reps.

Compensation: 2019 and Beyond

Tuesday, October 30, 2018

With 2019 planning well underway, companies and HR teams are looking further out. They need long-term HCM strategies that take advantage of AI, machine learning, and other innovations. In this webinar, experts from Ventana Research and PeopleFluent will share research-based guidance and industry expertise on compensation planning and management in the new digital era.

Innovations in Digital Experience Marketing

Friday, October 26, 2018

Discover why marketing effectiveness requires new techniques, how to achieve maximum top-of-the-funnel impact through digital experience marketing, where a focus on the digital experience in interactions and information will provide results, and more.

The Business of Work and Resource Management

Friday, October 12, 2018

Discover how today’s workforce is not enabled to achieve their full operational value, why new digital generation of technology is designed for intelligent work experience, where organizations need to prioritize the investments for optimal effectiveness, and more.

Innovating Voice of the Customer Technologies

Friday, September 28, 2018

Discover how organizations are not realizing the customers challenges of today, why today’s customer experience is creating disruptions in business, where digital transformation can innovate customer processes for optimized engagement, and more.

Improve Big Data Workloads with Apache Hadoop 3 and Containerization

Thursday, September 27, 2018

Apache Hadoop 3 continues to evolve to meet the requirements and challenges for mission-critical, large-scale data processing. One of these new features includes support for containerized workloads. Using containers for running big data workloads can make it easier to process, scale and manage large workloads. Join experts from Ventana Research and Hortonworks to see how we enable success to improve your big data workload processing.

Embed Analytics for More Informed Decisions

Thursday, July 26, 2018

Organizations have many goals for analytical processes, but disjointed systems often inhibit execution and results. A centralized analytics platform, embedded directly into line-of-business applications, addresses many of these issues and significantly improves an organization’s analytical effectiveness. Key takeaways from this webinar include: learning about various embedded use cases, including reporting, predictive , and machine learning scenarios; understanding the benefits of embedding analytics into existing application workflows; and discovering how contextualized insights, from across an organization, results in better decisions.

Boosting Sales Performance with Modern Learning Platforms

Thursday, July 26, 2018

The ultimate goal of any enterprise is to generate revenue. After all, revenue is what keeps the company going, pays employees’ salaries and enables it to invest in initiatives and tools that enable further growth. While meeting revenue targets sits on the shoulders of all of those within the organization, a business’s sales staff are those on the front lines, leveraging the insights of other departments to secure new customers and keep existing ones happy. It is therefore imperative that your sales staff has is trained effectively to ensure they’re communicating your product effectively to prospects in the field. Join Steve Goldberg, VP & Research Director of Human Capital Management Research at Ventana Research, and Nick Thomas, Docebo’s Sales Enablement Manager, on July 26 at 1PM EST for a number of insights designed to boost your sales performance with e-learning

Five Trends in Real Time Applications

Thursday, July 19, 2018

Real time and event-driven architectures are emerging as key components in developing streaming applications. Nearly half of organizations consider it essential to process event data within seconds of its occurrence. Yet less than one third are satisfied with their ability to do so today. Attend this free webinar featuring Dave Menninger of Ventana Research to learn from the firm’s benchmark research what streaming data is and why it is important. Guest speaker, Joanna Schloss will join to discuss how event streaming platforms deliver real time actionability on data as it arrives into the business. Join us to hear how other organizations are managing streaming data and how you can adopt and deploy real time processing capabilities.

ASC 606 and IFRS 16 – How You Can Leverage CPM For Compliance

Monday, July 16, 2018

If your company does business with contracts, you must comply with the new revenue recognition standards – ASC 606 and IFRS 16. Do you know how this will affect your business and finance department, and what steps you need to take to comply? For many companies, desktop applications like Excel will no longer be sufficient for revenue accounting or for planning, budgeting and reporting under these new standards. Join global tax consultancy firm, RSM US, and leading analyst firm, Ventana Research, as they outline: Changes and challenges with ASC 606, The 5-step revenue recognition model, Planning, budgeting, forecasting and reporting processes you will need to adapt, Compliance factors you face, and ERP systems leveraging CPM for compliancy.

Digital Commerce: Innovating with AI and Robotics

Thursday, May 3, 2018

The effectiveness of digital commerce is at risk today, with antiquated technology platforms eroding usability and making it difficult to focus on the customer and product experience. Advances in AI and machine learning have begun to deliver new methods to target recommendations to buyers and improve the organization’s engagement with them through voice- and chat-based conversational bots. Will your organization invest and deliver a commerce experience that engages customers and optimizes the interactions for your revenue potential?

Meet the Robotic Generation of Sales Performance Management

Thursday, April 26, 2018

Disparate applications and data sets create barriers with antiquated SFA make it difficult for Sales to know how it is performing and what it should be doing to improve performance. Now, though, a new generation of robotics- and AI-enabled sales performance management applications are now available to help maximize the organization’s sales potential. Applying machine learning and analytics with the right level of automation can create engagement and levels of productivity not possible using yesterday’s approach to sales performance management. Will you invest into your sales organizations effectiveness and motivate them to improve?

Operationalizing Lease Accounting Compliance

Monday, March 26, 2018

Corporations need to focus on two objectives in designing their systems and selecting software for them. They should ensure that they can collect, retain and report all the relevant data necessary for lease accounting. And they should balance the potentially competing needs of the participants in lease management and accounting processes.

This webinar illustrates:

  • The importance of control and data integrity for compliance with principles-based accounting standards
  • How the new lease accounting standards require new, collaborative processes for accounting
  • Why lease management and lease accounting must be integrated to simplify compliance with the new standards

Predictive Planning: Use predictive planning to improve outcomes across business processes

Tuesday, March 13, 2018

Ventana Research uses the term predictive planning to describe an agile, high-participation process that builds on innovative technology to achieve business objectives. Predictive planning uses a shared computing environment to enable cross-functional collaboration and rapid planning cycles. It takes advantage of technologies such as in-memory computing to make interactive planning and budgeting feasible and advanced analytics to provide deeper insights into results and more accurate forecasts.

Digital Innovation for Business

Thursday, March 8, 2018

Satisfying the ever-intensifying demand of consumers, customers and the workforce to for an effective and satisfying business experience is no easy task; the pressure to perform and deliver on expected outcomes has never been higher. Fortunately, the digital innovation that technology is delivering today creates new opportunities for organizations to improve the experience by inserting more intelligence and automation into business processes. Digital transformation of existing processes will not be sufficient for business to success in the future.

Subscription Management in the Digital Economy

Thursday, March 1, 2018

We are observing a radical change in expectations about subscriber relationships. Consumers today want simpler, more immediate and more effective interactions with the organizations that provide them with services. But delivering this by improving the subscriber experience will require strategic investment in innovative digital approaches to engagement and interaction in 21st-century mediums.

Monetizing Data Through Customer-Facing Analytics

Thursday, March 1, 2018

Companies can monetize one of their most valuable assets – their data – by making it easy for their customers to interact with and analyze it. This presentation by Ventana Research's David Menninger will give research-based details on how organizations are using customer-facing analytics to increase customer retention, improve differentiation, and even derive new revenue. He'll also discuss the role of data quality and master data management (MDM), mobile, and related technologies in successfully monetizing the data that you're already collecting.

Ensuring Effective Product Experiences with PIM

Tuesday, February 27, 2018

We are observing a radical change in consumer expectations about purchase-related product information. In this age of instant online response, consumer patience is in precipitous decline. This is forcing organizations to modernize their use of product information management to provide a more rapid and improved digital experience across all engagement channels. The timing is good: Digital innovations and robotic automation and intelligence are demonstrably able to improve product information quality and also make the information available in forms never before considered.

AI and Bots in HR

Thursday, February 22, 2018

HR departments are like the proverbial kid in a candy store when it comes to selecting AI and bots “goodies” to lobby for and ultimately deploy. In the digital era, capabilities not even on the radar as recently as a couple years ago are getting increasing air time in HR staff meetings, including themes such as personalizing the employee experience based on machine learning. And in those same meetings, AI and bots are actually being discussed as perhaps the answer to the age-old question of how to invert the HR time allocation pyramid, allowing more time to be spent on strategic rather than tactical and transactional activities.

Building Intelligent CX in the Digital Economy: Digitally transform your customer experience with technology innovations

Wednesday, January 31, 2018

In case you haven’t noticed, consumer expectations for service and responsiveness have risen dramatically, while their patience is in precipitous decline. Anything less than customer processes operating at peak levels of excellence is an invitation to shop elsewhere. Unfortunately, too many organizations are operating with antiquated CRM and contact center technologies and processes that are not mapped to the customer journey and lack the needed level of intelligence to deliver the state-of-the-art customer experience that’s possible in the digital age. Mark Smith, CEO and chief research officer of Ventana Research, has 30 years of hands-on and analytic technology experience. In this webinar, Mark will offer insight into how to establish intelligence in customer processes and examine the latest in digital technology innovations that will help engage and improve the experience to every one of your customers.

The Future of AI and Predictive Sales: New technology can digitally transform sales and boost your revenue potential

Thursday, January 25, 2018

Pity the poor sales organization! – always being called on to generate revenue but rarely receiving the level of investment it needs to be able to work smarter and more effectively. Sales force automation and the more recent promise of CRM have fallen short of delivering the insights and guidance that would help improve their ability to prioritize opportunities. Now, enter a new generation of technology in the for of artificial intelligence (AI), and we have actually begun to see the possibility of delivering on the promise of what can be done using advanced analytics and guidance-driven applications. Mark Smith, CEO and chief research officer of Ventana Research, has more than two decades of hands-on and analytic experience in sales processes and technology. In this webinar, Mark will present his research-based insights and lay out the five steps that must be taken by every organization looking to embrace technology to realize full selling potential

Are Your Analytics Speaking to You? Natural language processing is changing the face of BI and Analytics

Tuesday, January 23, 2018

Natural language processing, including natural language queries and natural language generation, change the way users can interact with data and information. For decades BI and analytics meant tables of numbers supplemented with charts and graphs. More recently, interactive visualizations became the rage. While these presentation formats may work analysts, there are many others in the enterprise for whom they do not, and would not know what to do wit the analytic outputs even if they did. Advances in natural language processing can extend the reach of BI and analytics, making the insights available to a much broader group of users. Is your organization ready to take advantage of this new opportunity?

Robotic Finance: The digital transformation of finance departments is finally within reach

Thursday, January 18, 2018

Robots are not about to take over finance and accounting, but a set of emerging technologies will enable any department to finally redefine itself as a forward-looking strategic partner to the rest of the company. This webinar, aimed at finance and accounting professionals, presents a concise assessment of the direction of four key technologies that together constitute robotic finance: artificial intelligence and machine learning, robotic process automation, bots and natural language processing, and blockchain distributed ledger technology. Robotic finance hasn’t arrived with a bang, but it will have an impact and will evolve rapidly over the next five years. CFOs are generally right to avoid the bleeding edge of technology. However, they should prepare their department to be a “fast follower” of this technology innovation to ensure their company’s continued competitiveness as well as to move Finance to a more strategic role.

Predictive HCM: Gold Mines and Land Mines Along the Journey

Tuesday, January 16, 2018

Predictive HCM is a set of workforce-related programs and activities where technology-enablement has evolved faster and further than anyone could have imagined only a few years ago. Initially used to predict job fit and flight risk, predictive HCM use cases have now exploded, driven by the notion that combining analytics frameworks, big data and algorithms can address long-standing HCM challenges. As investment levels from vendors and customers continue to rise, so has the awareness that risks must also be accounted for -- or resulting decisions and actions can easily be off-target. Ventana Research’s HCM practice leader and Vice President Steve Goldberg, who has operated across the HCM spectrum for more than 30 years, will illuminate for webinar attendees the type of business benefits they can expect from Predictive HCM. Steve will also highlight the corresponding risks to be out in front of, some more obvious than others.

Give Your Business Analysts Better Choices for BI on Data Lakes

Thursday, December 7, 2017

As organizations continue to use more data sources to gain an edge, the data lake concept has gained momentum as a shared enterprise resource for supporting insights across multiple lines of business. A critical, yet often underemphasized step, is to provide secure, self-service BI and visual analytics for end users to get the insights they need.

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