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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Vertical Industries
About our Research and Insights
Ventana Research is the leading market research and advisory services firm. We provide expert guidance to help organizations manage and optimize performance to become more efficient and more effective. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide.
Ventana Research stands out in its laser-sharp focus, passion and determination to help organizations reach their full potential. Our dedication to high quality education and research through our methodology generates a broad scope of research notes we call perspectives and a portfolio of educational content and insights. Our focus is to help organizations in vertical industries use business technology effectively to manage operations and performance in the most resilient manner to enable the readiness of their workforce.
Research and Insights by Industry
Research by Type
Analyst Perspectives
An industry analyst’s fact-based and independent perspective on business and technology trends, events or specifically on a vendor and product offering.
Market Perspectives
Fact-based analysis and guidance on a topic or a technology vendor related to the firm’s areas of market knowledge.
Benchmark Research
Providing industry and independent market research in a summarized, key insight or best practice benchmark report providing insight to inform and help organizations improve.
Dynamic Insights
Dynamic Insights are high-level research initiatives that also provide custom feedback based on survey responses. Based on our benchmark research & market expertise, they can be used as independent research support and as a content engagement program.
Value Indexes
Supporting Our Research
Our research is dependent on market participation. In order to have the most accurate and reflective data, we are constantly expanding our network of research participants. And you can help. From research sponsorships and promotion, to value index participation and facts & chart usage, there are many ways to contribute and improve our research. Fill out the form below and discover how you can help ensure our data reflects the true nature of the market.
Ready to start?
We provide insights across all parts of business and IT, from Finance and Sales, to Customer, Marketing and Human Resources. Let us know what your organization is struggling with, and a member of our client success team will reach out to see how we can help.