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      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Buyers Guide

        Research-Based Vendor and Product Guide for Technology Buyers and Suppliers 

        The Ventana Research Buyers Guide is our research and assessment of how well vendors’ offerings meet buyers’ requirements. We use a carefully crafted best practices-based methodology called the Value Index that reflects how organizations actually assess vendors. We believe it is a service to both organizations and vendors to take this approach since making the wrong decisions can raise the total cost of ownership for an organization, lower the return on investment and hamper its ability to reach its performance potential.

        The Buyers Guide evaluates the software in seven key categories. Five are product-related: usability, manageability, reliability, capability, and adaptability. Two are customer assurance-related: vendor validation and total cost of ownership and return on investment (TCO/ROI). We use the extensive body of our benchmark research as a framework to validate the prioritization contained in and the focus of each assessment. We also blend our firm’s experience and research, industry analyst knowledge, and comprehensive vendor and product framework to yield the only reliable research-based tool for determining what organizations need and what products they should consider.

        Our Buyers Guide provide an important service; if an organization’s goal is to improve its maturity across its people, processes, information, and technology, it is critical that it be able to select the vendor and product that will do the best job.

         

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        TECHNOLOGY BUYER SERVICES

         

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        Buyers Guide
        Augmented Analytics Buyers Guide 2023

        This research evaluates the following analytics and data vendors that offer products that include key elements of augmented analytics as we define it: AWS, Cloud Software Group, Domo, GoodData, Google, IBM, Idera, Incorta, Infor, insightsoftware, Mic

        Buyers Guide
        Analytics and Data Buyers Guide 2023

        This research evaluates the following vendors that offer products that address key elements of analytics and data as we define it: AWS, Cloud Software Group, Domo, GoodData, Google, IBM, Idera, Incorta, Infor, insightsoftware, Microsoft, MicroStrateg

        Buyers Guide
        Embedded Analytics Buyers Guide 2023

        This research evaluates the following vendors that offer products that address key elements of embedded analytics as we define it: AWS , Cloud Software Group, Domo, GoodData, Google, IBM, Idera, Incorta, Infor, insightsoftware, Microsoft, MicroStrate

        Buyers Guide
        2023 Contact Centers Buyers Guide

        This Buyer's Guide assesses 12 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Agent Management Buyers Guide

        This Buyers Guide assesses 12 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Contact Center Suites Buyers Guide

        This Buyers Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Customer Experience Management Buyers Guide

        This Buyers Guide assesses 22 vendors’ products using our Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Product Experience Management Buyers Guide

        The Buyers Guide assesses 16 vendors' products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Total Compensation Management Buyers Guide

        The Buyers Guide assesses 14 vendors’ products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Subscription Management Buyers Guide

        The Buyers Guide assesses 21 vendors’ products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Learning Management Buyers Guide

        The Buyers Guide assesses 14 vendors' products using the Ventana Research methodology and blueprint.

        Buyers Guide
        2023 Operational Data Platforms Buyers Guide

        This Buyers Guide market report evaluates the following vendors which offer products that are considered operational data platforms as we define it: Actian, Amazon Web Services, Cloudera, Cockroach Labs, Couchbase, DataStax, EDB, Google, IBM, InterSy

        Buyers Guide
        2023 Analytic Data Platforms Buyers Guide

        This Buyers Guide market report evaluates the following vendors which offer products that are considered operational data platforms as we define it: Actian, Amazon Web Services, Cloudera, Cockroach Labs, Couchbase, DataStax, EDB, Google, IBM, InterSy

        Buyers Guide
        2023 Data Platforms Buyers Guide

        This Buyers Guide report evaluates the following vendors that offer products that address key elements of data platforms to support a combination of both operational and analytic workloads: Actian, Amazon Web Services, Cloudera, EDB, Google, IBM, Int

        Buyers Guide
        2023 Revenue Performance Management Buyers Guide

        This Buyers Guide assesses seven vendors’ products using our Ventana Research methodology and blueprint.