Generative AI is transforming the technology landscape with applications ranging from chatbots to code generation to document summarization and generation. Generative AI is being used to enhance nearly all software categories and to develop new types of applications. Use our software research expertise to understand and prioritize investments in this rapidly changing area.
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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Generative AI
How we can help
Consulting
Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.
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Advisory through our proactive and informed expert advice and insights for optimization of decisions through our Ventana On-Demand service designed for value every month of the year.
Research
Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.
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Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.
Some of our Latest Research
Technology Transforms ERP for a More Effective Finance Department
Analyst Perspective
ERP systems have been the central nervous system of enterprises for more than three decades, handling business-critical process management and recordkeeping. While their basic outlines are unchanged, today’s systems are far more capable in their functional depth, adaptability, usability and manageability. Especially for cloud-based systems, they are far easier to maintain. Decades of refinement and focused development to support specific industries, and even specialized categories within these industries, have increased their utility while decreasing the total cost of ownership, especially in implementation expense and maintenance. Artificial intelligence (AI) is the latest supporting technology to increase the business value of the software. So, when considering replacing existing ERP software, it’s most important to understand and evaluate how a new system can add to the capabilities of the incumbent and how to manage the organizational change that will become possible and necessary with that change.
OneStream Splash Highlights Practical AI Advances
Analyst Perspective
OneStream offers a platform designed to serve the needs of accounting and financial planning and analysis (FP&A) organizations. The software handles financial close and consolidation, planning and budgeting, analysis and reporting. OneStream recently held its annual user conference, Splash, in Las Vegas. In attending this meeting, my focus was on progress the company has made in the areas of predictive artificial intelligence (AI) and generative AI (GenAI) over the past year, since the technology will be the greatest source of product differentiation in what has been a mature software category through the end of the decade.
Competitive Innovation is Improving the Economics of GenAI
Analyst Perspective
At this stage of the development of Generative AI, there’s much we can see clearly (at least we think we can), but there’s even more likely to surprise us. As that great 20th-century philosopher and hall-of-fame catcher, Yogi Berra, famously said, “It’s tough to make predictions, especially about the future.” The breadth and speed of innovation today in all aspects of GenAI rivals that of the internet in the 1990s, and for the same reason.
The Buyers Guides for AI Platforms Classifies and Rates Software Providers
Analyst Perspective
I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The AI Platforms: Ventana Research Buyers Guide is the distillation of a year of market and product research by Ventana Research.
Who Poisoned the AI Watering Hole: Adversarial Threats in AI
Analyst Perspective
Embracing artificial intelligence technologies opens doors for innovation and efficiency. Alongside these opportunities, however, come risks. Threat actors are keenly aware of the potential impact of AI systems and are actively exploring ways to manipulate them. In this Analyst Perspective, I explore the world of adversarial machine-learning threats and provide practical guidance for securing AI systems.
ServiceNow Puts AI to Work at Knowledge 2024 Conference
Analyst Perspective
ServiceNow is a global software provider that has developed a cloud computing platform that helps organizations manage digital workflows for enterprise operations. The provider uses its annual Knowledge user conference to educate customers and showcase product announcements. Ventana Research had the opportunity to attend the Knowledge 2024 event and provides this analyst perspective to summarize what transpired.
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