Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Market Perspectives

        << Back to Blog Index

        MicroStrategy is Innovative in Analytics and Data Buyers Guide

        We are happy to share some insights about MicroStrategy drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

        We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combinedVR_BG_AD_Innovative analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

        At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

        In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated MicroStrategy and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

        In the overall Analytics and Data Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking ninth in the overall research at 61.9%. MicroStrategy’s best performance came in Product Ventana_Research_BG_AD_MicroStrategy_2023Experience at 65.6%, ranking eighth, due in part to its seventh-place ranking in Capability. In Customer Experience, MicroStrategy placed 18th at 41.40% due to low performance in TCO/ROI. MicroStrategy partially participated in the RFI process.

        MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

        MicroStrategy performed best in Product Experience, notably in Capability, where its 64.9% performance was due in part to its presentation and mobile functionality. It also performed well in data access, data modeling and interactive visualization and discovery. In addition, MicroStrategy’s performance optimization and configuration led to its 69.2% performance in Reliability.

        In the Augmented Analytics Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking twelfth in the overall research at 56.6%. MicroStrategy’s best performance came in Product ExperienceVentana_Research_BG_Augmented_Analytics_MicroStrategy_2023 at 59.7%, ranking eleventh, due in part to its tenth-place ranking in Reliability. In Customer Experience, MicroStrategy placed 18th at 41.40% due to low performance in TCO/ROI. MicroStrategy partially participated in the RFI process.

        MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

        MicroStrategy performed best in Product Experience, notably in Reliability, where its 69.2% performance was due in part to its performance optimization and configuration functionality. In Capability, it is one of the few vendors with location awareness. It also provides natural language query and AutoML including its Insights capability to spot outliers and trends automatically.

        In the Collaborative Analytics Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking 13th in the overall research at 54.3%. MicroStrategy’s best performance came in Product Experience Ventana_Research_BG_Collaborative_AD_MicroStrategy_2023at 57.9%, ranking eleventh, due in part to its 10th-place ranking in Capability and Reliability. In Customer Experience, MicroStrategy placed 18th at 41.40% due to low performance in TCO/ROI. MicroStrategy partially participated in the RFI process.

        MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

        MicroStrategy performed best in Product Experience, notably in Reliability, where its 69.2% performance and 10th-place ranking was due in part to its performance optimization and configuration functionality. In Capability, the ability to make notations, comment, share analyses individually or in discussion groups led to its 10th-place ranking. MicroStrategy also provides monitoring, alerting and notification functionality.

        In the Embedded Analytics Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking 10th in the overall research at 64.8%. MicroStrategy’s best performance came in Product Ventana_Research_BG_Embedded_AD_MicroStrategy_2023Experience at 69.4%, ranking eighth, due in part to its fifth-place ranking in Capability. In Customer Experience, MicroStrategy placed 18th at 41.40% due to low performance in TCO/ROI and Validation. MicroStrategy partially participated in the RFI process.

        MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

        MicroStrategy performed best in Product Experience, notably in Reliability, where its 69.2% performance was due in part to its strong performance, optimization and configuration functionality. In Capability, it performed well in customization, integration and white labeling. In addition, its HyperIntelligence product provides a unique way to embed analytics in other business applications and processes.

        In the Mobile Analytics Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking ninth in the overall research at 66.4%. MicroStrategy’s best performance came in Product Experience at 71.1%, rankingVentana_Research_BG_Mobile_AD_MicroStrategy_2023 fourth, due in part to its first-place ranking in Capability. In Customer Experience, MicroStrategy placed 18th at 41.4% due to low performance in TCO/ROI. MicroStrategy partially participated in the RFI process.

        MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

        MicroStrategy performed best in Product Experience, notably in Capability. Its 73.7% performance and first-place ranking were due in part to its mobile-specific functionality where it is one of a few vendors to support camera integration, location awareness, offline analysis and wearables. It also brings its full range of interactions and visualizations to mobile devices. In addition, MicroStrategy’s performance optimization and configuration led to its 69.2% performance in Reliability.

        This assessment was based on MicroStrategy ONE, Version 11.3.10, and was available in June of 2023.

        This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

        Analytics and Data Buyers Guide

        Augmented Analytics Buyers Guide

        Collaborative Analytics Buyers Guide

        Embedded Analytics Buyers Guide

        Mobile Analytics Buyers Guide

        Ventana Research

        Ventana Research

        Ventana Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.

        JOIN OUR COMMUNITY

        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Market Perspectives Archive

        See All