Our Expertise

The need for insurance organizations to modernize their digital computing environment requires business and technology investments that can innovate and streamline its processes. To ensure your digital effectiveness requires insights to how the entire set of policy and billing processes provide the most effective financial and revenue performance. Effective digital environments that maximize technology investments and provide the policy holder experiences desired by consumers for optimal direct engagement and through agencies. How insurance organizations unify their agents and customer interactions through applications at every touchpoint requires digital platforms that provide insights from analytics and data and is one part of the essential path forward to achieve its objectives.

Ventana Research offers expertise and research-based guidance to help insurance organizations through our business and technology advisory to use our subject-matter expertise and meet the business resilience required to reach optimal outcomes. Going beyond traditional digital transformation consulting approaches requires the experience of how to gain the return on the organization’s resources and digital technology investments. Ventana Research can help.

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By 2024, a larger majority of customer interactions in insurance industry will take place using digital channels instead of traditional voice calls.


Keith Dawson

VP & Research Director

Research Perspective
The Impact of AI on Finance and Accounting in Insurance

Futurists and software vendors have been pointing to a day when artificial intelligence using machine learning will help guide insurance organizations.

White Paper
Digitize Pricing to Optimize Profitability for Insurance

Pricing is an ongoing source of anxiety for insurance organizations because pricing decisions have a direct impact on sales volumes, revenue and profitability.

Customer Engagement in the Digital Insurance Age

For insurance organizations seeking to improve customer retention, our research finds that the top two priorities are to improve customer engagement and experiences.

Market Perspective
Technology Trends in the Insurance Industry

Ventana Research names three key technology trends every insurance organization should consider as part of the path forward to achieve its objectives.

Research Perspective
Selecting a Cloud Data Integration Platform for Insurers

Integrating cloud-based data with data inside the enterprise is increasingly important to many insurance organizations, yet many rely on exporting data to spreadsheets and text files for this purpose.

Industry Perspective
Business Trends in the Insurance Industry

Ventana Research names three key business trends every insurance organization should consider as part of the journey toward better outcomes.

Industry Agenda

Ventana Research provides a subject matter expertise-based Market Agenda built from our industry experience and market research methodology to provide business and technology insights for your vertical industry. This foundation provides actionable information and guidance to help you identify opportunities for continuous improvement. Unlike other industry analyst firms that do not have an agenda and are easily biased by their clients, we take pride in our passion for excellence and independence to reliably guide your strategy and plans.

What to see our research plans for the year?
Download the research agenda

Ready to start?

We provide practical advice to support your business and technology needs at all levels and processes in your organization.
Let us know how we can help your efforts and fill out the form below and our team will engage with you to see how we can help.