The 21st century norm

Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Digital Marketing impactful to your organization. Consider these insights as you look to assess and improve your Digital Marketing efforts.

Definition

The marketing of products and services digitally is transitioning organizations’ investments as well as their priorities, using emerging tools and technologies to focus more effectively on how to attract and engage customers.

Research Fact

55% of organizations said dedicated apps enabled them to explore all implications of scenarios in planning, compared to only 40% using spreadsheets

Best Practice

Marketing software can't be siloed any more. To create effective plans, ensure marketing software integrates with all levels of a business, from CRM & revenue management to customer service tracking

 

Our guidance on Digital Marketing provides advice on how to embrace technology effectively. If you are ready to learn more on how we can help your efforts in Digital Marketing, check out our research below or reach out to us directly, and get started on your journey to excellence.

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