The 21st century norm
Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Digital Marketing impactful to your organization. Consider these insights as you look to assess and improve your Digital Marketing efforts.
The marketing of products and services digitally is transitioning organizations’ investments as well as their priorities, using emerging tools and technologies to focus more effectively on how to attract and engage customers.
55% of organizations said dedicated apps enabled them to explore all implications of scenarios in planning, compared to only 40% using spreadsheets.
Marketing software can't be siloed any more. To create effective plans, ensure marketing software integrates with all levels of a business, from CRM & revenue management to customer service tracking.