Creating Robust Interactions

Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Customer Data Platforms impactful to your organization. Consider these insights as you look to assess and improve your Customer Data Platforms efforts.

Definition

Customer Data Platforms perform the task of ingesting and cleansing customer data from different sources to provide uniform views into customer history.

Research Fact

Just 38% of organizations are using four or more external data sources.

Best Practice

Coordinate and harmonize different views of customers and prospects by de-siloing your data sources.

 

Our guidance on Customer Data Platforms provides advice on how to embrace technology effectively. If you are ready to learn more about how we can help your efforts in Customer Data Platforms, check out our research below or reach out to us directly, and get started on your journey to excellence.

SEE OUR LATEST RESEARCH