Our Expertise

The need for organizations to operate smarter requires insights derived from analytics through process and technology. Analytics paired with data science advances the sophistication of the organization introducing techniques such as discovery, machine learning, predictive analytics and visualization. Accessibility is increasing through cloud computing, mobile technology and collaboration making the data easier to consume by different mediums and natural language presentation formats.

Ventana Research offers guidance on analytics to help organizations apply analytics technology to help derive its optimal value. Going beyond earlier methods of business intelligence, dashboards and reports is essential to ensure that everyone is able to not only access analytics, but act on them to optimize their business.

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By 2025, 9 in ten analytics processes will be enhanced by artificial intelligence and machine learning to streamline operations and increase the value that can be derived from data.

David Menninger

David Menninger

SVP & Research Director

Ventana On-Demand (VOD) is an advisory service that provides access to exclusive research and monthly dialogue with our analysts.Visit the services page to learn more.
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PIM can provide a ROI and deliver value across the entire organization thanks to the streamlined integration of products into the roles of almost every business employee.

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Truly transformational value gains from optimizing customer experiences have yet to be realized. Even after decades of focusing on CRM as the main tool for improving customer relationships, organizations still struggle to fully understand their custo

Research Perspective
test The Science of Managing Interaction Data

Contact centers and their parent organizations are swimming in data. This has always been true, but today’s complex customer engagement environments generate much more information about interactions and their outcomes than ever before.

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Ventana Research 15th Annual Digital Innovation Award Winner

Ventana Research 15th Annual Digital Leadership Award Winners


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Market Agenda & Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.






What to see our research plans for the year?
Download the research agenda

Vendors Not Covered or Recommended

  • Course5i
  • Savi Technology
  • Glassbeam
  • FICO
  • Nvidia
  • One Model
  • Metric Insights
  • Narrative Science
  • Klipfolio
  • Rocket Software
  • splashBI
  • Mode
  • Yseop
  • InetSoft Technology
  • ESRI
  • Predicta
  • Vitria
  • Einblick
  • Datameer
  • Kofax
  • Software AG
  • Knowage
  • Interana (now Scuba)
  • OpenText Corp.
  • VisualCue Technologies
  • Dell
  • Datamatics
  • Jedox
For more information on Vendor coverage, or to become a covered vendor, click here.

Ready to start?

We provide insights across all parts of business and IT, from Finance and Sales, to Customer, Marketing and Human Resources.
Let us know what your organization is struggling with, and a member of our Account Team will reach out to see how we can help.