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        Press Releases

        Press Releases and Media Access

        Ventana Research offers all accredited members of the media unlimited online access to our comprehensive library of qualitative and quantitative market research and analysis. We are available to discuss the market, state of end user organizations, vendors and technology and trends about market evolution.

        In addition to access to our benchmark research, webinars, white papers, technology vendors and research notes, the Ventana Research team is also available to the media for:

        • Expert source comment and discussion on the market, trends, and players.
        • Invaluable resource to provide timely third-party education and validation to support feature articles and breaking news coverage.

        If you are a member of the media and need timely assistance, please contact Marketing for immediate assistance.

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        Ventana Research
        541.940.1010


        Ventana Research Press Releases

        Ventana Research today released its latest market research on the smart financial close. We undertook this research to determine the current state of the financial close process and to gain insights into how organizations can shorten the process and the benefits they are looking to achieve by doing so. Completing the financial close quickly has long been an objective for finance and accounting departments. A faster close enables them to respond more rapidly to changing business and economic...

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        Topics: Office of Finance, Financial Close, CFO, finance, Accounting

        Ventana Research today released its latest market research on Employee Experience. We undertook this research to determine the attitudes toward, and management support of employee experience as part of our overall focus on Human Capital Management (HCM). Today’s organizations have become more complex with employees who have varied expectations of their employer in terms of experiences expected or desired. So, to succeed, organizations must become more sophisticated in their understanding and...

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        Topics: Human Capital Management, Human Resources Management, employee experience, Dynamic Insights

        Ventana Research announces the winners of the 15th Annual Digital Innovation Awards. These awards identify the technologies that have the most striking impact in their respective markets. The prestigious Ventana Research Digital Innovation Awards recognize trailblazing vendors that contribute advancements in technology, drive change and increase value for organizations worldwide, backed by market research and analyst expertise across business and IT.

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        Topics: Big Data, Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Technology Vendors, Business, Digital Technology, Operations & Supply Chain, Digital Innovation Awards, Digital Business, Office of Revenue

        Ventana Research today released its latest market research on Data Governance. We undertook this research to determine attitudes toward, and utilization of, data governance software. Today’s information architectures have grown significantly to accommodate an unprecedented deluge of data spread across cloud computing and on-premises infrastructure. To compete effectively, organizations must rise to the challenge of deploying and maintaining applications, data and analytics across a myriad of...

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        Topics: Big Data, Data Governance, Benchmark Research

        Ventana Research announced today the 30 finalists of the 15th Annual Digital Innovation Awards. These awards identify the top technologies and products that have the most striking impact in their respective markets, recognizing pioneering vendors that contribute advancements in technology, drive change and increase value for organizations worldwide. This year’s finalists represent a significant wave of technological advancements in use of AI (artificial intelligence) and ML (machine learning)...

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        Ventana Research, the leading market advisory services firm in providing consulting, advisory, research and education (CARE) products to organizations worldwide, continues to advance the corporate values of the organization in excellence, reliability, and teamwork with its growth. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth of the organization in sales and revenue. In this regard, Ventana...

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        Topics: Sales, Research, Consulting, Revenue, Business Development, Growth, CARE, Advisory, Education

        Ventana Research, the leading market advisory and research services firm in providing consulting, advisory, research and education (CARE) products to organizations worldwide, continues to advance the corporate values of the organization in excellence, reliability, and teamwork with its growth. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the expansion of the organization through subject matter experts. In...

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        Topics: HCM, Human Capital Management

        Ventana Research today released its latest market research on Total Compensation Management (TCM). We undertook this research to determine the attitudes, requirements and future plans of those organizations that use TCM software and to identify the best practices of those exhibiting the most competencies and outcomes related to it. Ventana Research set out to examine both the commonalities and the qualities specific to major industry sectors and across organization size. We considered how...

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        Topics: HCM, Human Capital Management, TCM, Total Compensation Management, Benchmark Research

        Ventana Research today launched its newest market research initiative into Subscription Management. The goal of the benchmark research is to understand how subscription management is being adopted among more traditional organizations as well as being the mainstay of digital businesses. It will examine all types of business model interactions — from the one-off sale and annual renewal to periodic additions and removals — as managing can rapidly become complex if usage and bundled products and...

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        Topics: Sales, Technology Vendors, Value Index, Subscription Management, Subscriber Experience, Benchmark Research, Office of Revenue, VoS, Voice of the Subscriber

        Ventana Research is excited to announce nominations are now open for its 15th Annual Digital Innovation Awards. These Awards identify the vendors and technologies that have the most striking impact in their respective markets and recognizes those that innovate and help organizations reach their full potential including in their workforce readiness and business resilience.

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Technology Innovation Award, Analytics, Data, Technology, Technology Vendors, Innovation Awards, Digital Technology, Operations & Supply Chain, Digital Innovation Awards, Digital Business, Digital Innovation, Analytics & Data, Office of Revenue

        Ventana Research today released its 2022 Value Index on Revenue Performance Management (RPM), a quantified, research-based index evaluating technology providers and products. This Value Index assesses 12 vendors’ products using our Ventana Research methodology and blueprint, evaluating software in seven key categories that are weighted to reflect buyers’ needs based on our expertise and research. The Value Index evaluated the readiness of software vendors and products and their value for...

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        Topics: Sales, Technology, Value Index, Revenue Performance Management, RPM

        Ventana Research today released its latest benchmark research on Analytics and Data. This benchmark research offers a market assessment of the use of analytics and data within organizations and reveals significant new key insights into the connection between technology and improving outcomes. The benchmark performance analysis shows less than a fifth (18%) of organizations were innovative in their use of analytics and data. Innovative organizations were most often in services industries and...

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        Topics: Big Data, Market Research, Analytics, Data, Technology Vendors, Benchmark Research, Analytics & Data

        Ventana Research, the leading market advisory services firm in providing consulting, advisory, research and education (CARE) products to organizations worldwide, continues to advance the corporate values of the organization in excellence, reliability, and teamwork with its growth. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the organization in sales and the CARE product line. In this regard, Ventana...

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        Topics: Sales, Research, Revenue, Product Management, VR Team, Welcome

        Ventana Research today announced its launch of the Office of Revenue practice to support Chief Revenue Officers (CROs) as organizations increasingly adopt this title and a new approach to improving performance and achieving excellence in revenue processes. To achieve their business objectives, CROs recognize the need for software to support digital operations. They need independent and objective research that guides them to best practices and enables them to find the right applications to fit...

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        Topics: Sales, Revenue Performance, CRO, Sales Performance Management, Benchmark Research, Office of Revenue, Chief Revenue Officer, Revenue Performance Management

        Ventana Research today unveiled a uniquely focused and digitally engaged market agenda for 2022. The agenda is designed to enable organizations to plan and gain insights from trends and best practices so they can retain and advance their competitive edge. It also highlights the research and expertise-based services at Ventana Research that provide a roadmap for the year ahead and include the most authoritative guidance available on best practices to support informed technology choices, using a...

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        Topics: Customer Experience, HCM, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, CX, Digital Business, Analytics & Data, Office of Revenue

        Ventana Research today released its 2022 Value Index on Workforce Management, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 13 vendors’ products using our Ventana Research methodology and blueprint, evaluating software in seven key categories that are weighted to reflect buyers’ needs based on our expertise and research. The Value Index is designed to ensure that it provides objective research and guidance to organizations looking to...

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        Topics: HCM, Human Capital Management, Employee Engagement, WFM, Value Index, Workforce Management, Business, employee experience, software evaluation

        Ventana Research today released its 2022 Value Index on Agent Management, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 18 vendors’ products using our Ventana Research methodology and blueprint, evaluating software in seven key categories that are weighted to reflect buyers’ needs based on our expertise and research. The Value Index is designed to ensure that it provides objective research and guidance to organizations looking to...

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        Topics: Customer Experience, Customer & Contact Center, Workforce Performance, Call Center, Contact Center, Technology Vendors, Value Index, Workforce Management, Business, agent engagement, Workforce Optimization, agent management

        Ventana Research today released its 2022 Value Index on Business Planning, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 14 vendors’ products using our methodology and blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than just examining product...

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        Topics: Planning, FP&A, Office of Finance, Budgeting, budgeting and planning, Business Technology, Information Technology, Business Planning, Technology Vendors, Value Index, budgeting software, planning software

        Ventana Research today announced the winners of the 14th Annual Digital Leadership Awards. These awards celebrate organizations and those individuals with their supporting technology vendors that utilize technology to build resilience and readiness across business and IT. The prestigious Ventana Research Digital Leadership Awards recognize individuals and companies that have embraced the use of technology to help them lead their organizations and optimize the readiness across their people,...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Technology Vendors, Digital Technology, Operations & Supply Chain, Leadership Awards, Digital Leadership Awards, Office of Sales, Leadership, Digital Business

        Ventana Research is excited to announce that it celebrated its 19th company anniversary on November 8th. Over the years, the firm has gained an impressive track record of helping organizations improve their readiness and resilience to expected outcomes for businesses worldwide by using technology effectively. Ventana Research provides education through its community reaching over 100k people and has assisted thousands of organizations across a spectrum of industries including customer...

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        Ventana Research today announced the finalists of the 14th Annual Digital Leadership Awards. These awards spotlight organizations and those individuals with supporting technology vendors that utilize technology to advance business and IT. The prestigious Ventana Research Digital Leadership Awards recognize individuals and companies that have utilized and championed improvements across their people, processes, information and technology to grow their business and industry potential.

        Read More

        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Technology Vendors, Digital Technology, Operations & Supply Chain, Leadership Awards, Digital Leadership Awards, Office of Sales, Leadership, Digital Business

        Ventana Research announces the launch of its new research product, the Market Perspective. Market research and technology advisory services firm Ventana Research assesses and provides guidance for optimizing business through the use of technology across an organization. The Market Perspective will communicate a point of view and guidance on a topic or a technology vendor related to the firm’s areas of market knowledge. Each market perspective is written by Ventana Research without external...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Technology Vendors, Digital Technology, Operations & Supply Chain, Office of Sales, Digital Business, Market Perspective, Vendor Coverage

        Ventana Research, the leading market advisory services firm in providing consulting, advisory, research and education (CARE) products to organizations worldwide, continues to advance the corporate values of the organization in excellence, reliability, and teamwork with its growth. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth of the organization in research and education. In this regard, Ventana...

        Read More


        Ventana Research, the leading market advisory services firm in providing consulting, advisory, research and education (CARE) products to organizations worldwide, continues to advance the corporate values of the organization in excellence, reliability, and teamwork with its growth. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth of the organization in sales and marketing. In this regard, Ventana...

        Read More

        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Digital Marketing, Operations & Supply Chain, Revenue, Office of Sales, CX, Digital Business, Teamwork, Ventana eXperience, VX, New Employee, Account Director, Business Development

        Ventana Research announced today nominations are now open for its 14th Annual Digital Leadership Awards. These Awards honor technology and business leaders that are championing and implementing advanced business practices and technology to drive better results. The awards recognize individuals and organizations that exemplify the understanding that superior performance requires a clear vision, determination, and the concerted efforts of a team.

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, CIO, CFO, COO, CTO, Data, Digital Technology, Operations & Supply Chain, Digital Leadership Awards, Office of Sales, CX, Leadership, Digital Business

        Ventana Research announces the winners of the 14th Annual Digital Innovation Awards. These awards identify the technologies that have the most striking impact in their respective markets. The prestigious Ventana Research Digital Innovation Awards recognize trailblazing vendors that contribute advancements in technology, drive change and increase value for organizations worldwide, backed by market research and analyst expertise across business and IT.

        Read More

        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Technology Vendors, Digital Technology, Operations & Supply Chain, Digital Innovation Awards, Office of Sales, Digital Business, Digital Innovation

        Ventana Research announced today the 30 finalists of the 14th Annual Digital Innovation Awards. These awards identify the top technologies that have the most striking impact in their respective markets, recognizing pioneering vendors that contribute advancements in technology, drive change and increase value for organizations worldwide. Out of all the nominations, these finalists are exemplary in the advancement of the technology, that from our analysis, have the most significant impact to the...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Technology Vendors, Digital Technology, Operations & Supply Chain, Digital Innovation Awards, Office of Sales, Digital Business, Digital Innovation

        Ventana Research today released its 2021 Value Index on Product Information Management (PIM), a quantified, research-based index evaluating technology providers and products. This Value Index assesses 16 vendors’ products using our PIM blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect organizational and buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than...

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        Topics: PIM, Product Information Management, Technology, Technology Vendors, Value Index, Software

        Ventana Research today released its 2021 Value Index on Contact Center in the Cloud, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 14 vendors’ products using our Contact Center blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than just examining...

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        Topics: Customer Experience, Contact Center, CX

        Ventana Research today released its 2021 Value Index on Collaborative Analytics and Data, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 18 vendors’ products using our Analytics and Data blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than just...

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        Topics: Analytics, Data, Value Index, Collaborative Analytics, Collaborative Analytics and Data

        Ventana Research today released its 2021 Value Index on Embedded Analytics and Data, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 18 vendors’ products using our Analytics and Data blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than just examining...

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        Topics: embedded analytics, Analytics, Data, Value Index

        Ventana Research today released its 2021 Value Index on Mobile Analytics and Data, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 18 vendors’ products using our Analytics and Data blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than just examining...

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        Topics: Mobile, Analytics, Data, Technology Vendors, Value Index, Vendor(s), Mobile Analytics, Mobile Analytics and Data

        Ventana Research today released its 2021 Value Index on Analytics and Data, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 18 vendors’ products using our Analytics and Data blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than just examining product...

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        Ventana Research launched today its latest continuous Benchmark Research program into The Contact Center and Agent Management. The purpose of this research is to identify, explore and quantify the ways in which organizations use people, processes, information and technology to manage contact centers responsible for interactions and engagement with customers.

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        Topics: Customer Engagement, Customer Experience, Customer & Contact Center, Contact Center, agent management, CX, Benchmark Research

        Ventana Research, the leading business-centric industry analyst firm in providing consulting, advisory, research and education products and services, continues to advance the values of the organization in excellence, reliability and teamwork. The firm's dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth and evolution of the firm with a focus on research products and services. In this regard, Ventana Research...

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        Ventana Research, the leading business-centric industry analyst firm in providing consulting, advisory, research and education products and services, continues to advance the values of the organization in excellence, reliability, and teamwork. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth and evolution of the firm with a focus on sales and marketing. In this regard, Ventana Research announces the...

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        Topics: Marketing, Revenue, Leadership

        Ventana Research today unveiled a distinctively focused and digitally innovative market agenda for 2021. This agenda details the areas of expertise the firm will focus on this year. The overview described in this annual agenda, and continuously updated calendar, provide support to enable business and IT to maximize and refine their people, processes, information and technology using enterprise software and technology.

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        Topics: Big Data, Customer Experience, HCM, Marketing, Office of Finance, Analytics, Digital Technology, Operations & Supply Chain, Sales and Operations Planning, Digital Business

        Ventana Research, the leading business-centric industry analyst firm in providing consulting, advisory, research and education products and services, continues to advance the values of the organization in excellence, reliability and teamwork. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth and evolution of the firm with a focus on operational success and the needs of revenue management.

        Read More

        Topics: Office of Sales, Revenue Operations, Revenue Management

        Ventana Research is excited to announce nominations are now open for its 14th Annual Digital Innovation Awards. These Awards identify the top technologies that have the most striking impact in their respective markets and recognize pioneering vendors that contribute advancements in technology, drive change and increase value for organizations worldwide.

        Read More

        Topics: Big Data, Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Innovation Awards, Digital Technology, Operations & Supply Chain, Awards, Digital Innovation Awards, Office of Sales, Digital Business, Digital Innovation

        Ventana Research launched today its latest benchmark research initiative into Sales Performance Management (SPM). The purpose of this research is to examine the extent to which organizations have adopted and benefitted from the dedicated modern processes, applications and tools to effectively manage sales performance. It will investigate the use of analytics and BI, capacity and resources planning, channel management, coaching, compensation, commissions, incentives, learning, objectives,...

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        Topics: Sales, Sales Performance Management (SPM), SPM, Sales Technology

        Ventana Research today launched its latest benchmark research initiative into Total Compensation Management. The purpose of this research is to determine the awareness of organizations, their willingness to adopt modern total compensation management systems and their intentions. It will provide valuable insights by identifying market opportunities to accelerate organizations’ adoption of total compensation management systems while also identifying the impediments to doing so as well as benefits...

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        Topics: HCM, Human Capital Management, TCM, Total Compensation Management

        Ventana Research announced today the winners of the 13th Annual Digital Leadership Awards. These awards showcase organizations and the professional leadership that are using technology to achieve exemplary outcomes. The prestigious Ventana Research Digital Leadership Awards recognize leaders and pioneers who have contributed to their organization’s success and championed improvements across their people, processes, information and technology.

        Read More

        Topics: Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Digital Leadership Awards

        Ventana Research today announced the finalists of the 13th Annual Digital Leadership Awards. These awards spotlight organizations and those individuals with supporting technology vendors that utilize technology to advance business and IT. The prestigious Ventana Research Digital Leadership Awards recognize individuals and companies that have utilized and championed improvements across their people, processes, information and technology to grow their business and industry potential.

        Read More

        Topics: Digital Leadership Awards, Leadership

        Ventana Research, the leading business-centric industry analyst firm in providing advisory, consulting, education and research, continues to advance the values of the organization in excellence, reliability and teamwork. The firm’s dedication to its clients, in what is called the Ventana eXperience (VX), requires commitment to the new and continued engagement through the role of accounting and finance.

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        Topics: finance, Leadership

        Ventana Research announces the hiring of Keith Dawsonas Vice President and Research Director. Dawsonwill lead the expertise in Customer Experience(CX) for Ventana ResearchHe will guide business and technology leaders and vendors in applications and technology that are making it possible to more effectively understand and optimize the customer experience across all interactions and the entire customer journey. 

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        Topics: Customer Experience, CX

        Ventana Research announces the hiring of Stephen Hurrell as Vice President and Research Director. Hurrell will lead the expertise in Office of Sales for Ventana Research. He will guide business and technology leaders and vendors in applications and technology for buying and selling products and services to maximize revenue. The area of expertise will include key topics; Digital Commerce, Price and Revenue Management, Production Information Management, Sales Enablement, Sales Performance...

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        Topics: Office of Sales

        Ventana Research announced today that nominations are open for its 13th Annual Digital Leadership Awards. These Awards honor technology and business leaders that are championing and implementing advanced business practices and technology to drive better results. The awards recognize individuals and organizations that exemplify the understanding that superior performance requires a clear vision, determination and the concerted efforts of a team.

        Read More

        Topics: business innovation, Business Technology Innovation, Business Technology, IT, Technology, Digital Leadership Awards

        Ventana Research announces the winners of the 13th Annual Digital Innovation Awards. These awards identify the technologies that have the most striking impact in their respective markets. The prestigious Ventana Research Digital Innovation Awards recognize trailblazing vendors that contribute advancements in technology, drive change and increase value for organizations worldwide, backed by market research and analyst expertise across business and IT.

        Read More

        Topics: IT, Business, Digital Innovation Awards

        Ventana Research announced today the 27 finalists of the 13th Annual Digital Innovation Awards. These awards identify the top technologies that have the most striking impact in their respective markets, recognizing pioneering vendors that contribute advancements in technology, drive change and increase value for organizations worldwide. Out of all the nominations, these finalists are exemplar providers who push technology to go further.

        Read More

        Topics: IT, Business, Digital Innovation Awards

        Ventana Research today launched its latest benchmark research initiative, Modernizing PIM for Product Experience Management. Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information.The new research will explore...

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        Topics: MDM, PIM, Product Information Management, Sales, Market, Digital Technology, Operations & Supply Chain, Digital transformation, Subscription Management, product experience management, PXM

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