Press Releases

Ventana Research, now part of ISG, today unveiled an insightful market agenda for 2024 that allows enterprises to gain insights from trends and best practices for a competitive edge using knowledge to navigate the technology industry. It highlights the expertise and research-based services at Ventana Research and provides a roadmap using a time-tested methodology and experience gained from operating in the market research industry for over two decades. 

The agenda spans 10 business and technology areas of expertise supporting 12 vertical industries. The expertise framework includes applications and technologies that span AI, Analytics and Data, Customer Experience, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue, Operations and Supply Chain, and IT functions that intersect with the Automotive, Banking, Consumer Products, Financial Services, Food & Beverage, Healthcare, Hospitality, Insurance, Manufacturing, Media & Entertainment, Public Sector and Retail industries. 

A common theme throughout the agenda is the use of AI and advancements in generative AI to bring forward new levels of compute potential and experiences for enterprises and those that interact with them. The new software expertise in AI led by Executive Director, David Menninger will focus on platforms and tools and includes coverage of Computer Vision, Deep Learning, Generative AI, Machine Learning Operations, Model Building and Large Language Models, and Natural Language Processing which are required to assemble the necessary software to support the next generation of technology. In addition, our AI for Business and AI for IT research efforts will bring new insights and value to help our clients expand their potential.

New focus areas and coverage include software categories like Data Intelligence, Digital Applications, Digital Intelligence, Digital Operations, DevOps and Platforms, Intelligent Automation, IT Service Management, ITOps, Observability, Order-to-Cash and Procure-to-Pay. The agenda showcases over 800 market assertions that guide enterprises to service and software providers on the future of the industry and highlights our Buyers Guides that will expand to publish over 75 in 2024, addressing new software categories and coverage while expanding on existing ones across business applications and IT areas.

“The dynamics of our software research and advisory require a market agenda and continuous plan that ensures objectivity and trust from a technology research and advisory services firm that provides transparency and visibility in their independent research plans for the year,” said Mark Smith, Partner, Head of Software Research at ISG. “The majority of analyst firms do not make their market agenda public and only provide a surface-level listing of the reports they plan to publish for the year, limiting understanding of their efforts. Our market agenda is focused on the entire enterprise software industry and is a compilation of months of planning and is reviewed and updated on an ongoing basis to ensure its effectiveness.” 

To view the 2024 Ventana Research market agenda, please click here. Or visit any of the following expertise pages: AI, Analytics & Data, Customer Experience, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue, and Operations & Supply Chain.

Ventana Research publicly posts its market agenda on its community with three months of continuous visibility. Membership to the community is free and open to anyone interested in viewing the firm’s market research and education. The Ventana Research community operates with transparency to help enterprises understand how they can utilize technology to meet their unique business requirements. 

Sign up to become a member of the Ventana Research community to receive notifications when new research and insights publish and stay up to date on the firm’s market research and education on LinkedIn. 

About Ventana Research  

Ventana Research, now part of Information Services Group (ISG), provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and we provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Our premiere service, Ventana On-Demand (VOD), provides structured education and advisory support with subject-matter expertise and experience in the software industry.  Ventana Research Buyers Guides support the RFI/RFP process and help enterprises assess, evaluate and select software providers and through tailored Assessment Services and our Value Index methodology. Visit www.ventanaresearch.com to sign up for free community membership with access to our research and insights.