Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Press Releases

        << Back to Press Releases Index

        Ventana Research Launches Sales Performance Management Benchmark Research

        Latest program aims to identify new trends and marketing indicators of change

        VentanaResearch_Benchmark_SPM_Logo (1) Ventana Research launched today its latest benchmark research initiative into Sales Performance Management (SPM). The purpose of this research is to examine the extent to which organizations have adopted and benefitted from the dedicated modern processes, applications and tools to effectively manage sales performance. It will investigate the use of analytics and BI, capacity and resources planning, channel management, coaching, compensation, commissions, incentives, learning, objectives, planning, pricing, quotas, rewards territories sales forecasting and opportunity pipeline management. It also will examine the adoption and benefits of AI and machine learning, as well as tools for collaboration and requirements for supporting mobile devices.

        The sales organization leads the path to the achievement in revenue and customer growth — it requires not only dedication but effective strategy and planning to achieve required objectives. A well-developed strategy and plan to motivate current and future sales talent is essential for the best possible sales performance. To carry out this mission, organizations need a set of coordinated sales-related activities, processes and systems that enable the sales organization, from leadership and operations to the manager and sellers, to operate in a coordinated and collaborative manner. We call this sales performance management.

        Ventana Research is undertaking this research program to assess the current state of sales performance management and the extent to which current technology helps or impedes organizations meeting their goals. It will identify trends, market opportunities and organizational requirements associated with the management of sales processes through systems that automate and improve performance. The research is crafted to help suppliers of application services in this market understand how to craft a message for and collaborate with sales management and gain executive buy-in across the organization.

        "In these challenging times, to achieve company targets, effective planning and management takes on an even greater importance,” says Stephen Hurrell, VP & Research Director of the Office of Sales at Ventana Research. “This research program will uncover whether companies are reaching their desired aims and where there are gaps in process, people and technology.”

        This research is sponsored by Varicent, a sales performance management platform. Those interested in learning more about or participating in this benchmark research, please click here. Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants a $25 gift card incentive and a complementary report of the findings, which includes both key insights and best practices from the benchmark research.

        About Ventana Research 

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

        Media: Interviews available upon request.

        Media Contact: marketing@ventanaresearch.com

        Tweet this: News: @VentanaResearch launches new benchmark research in Sales Performance Management https://bit.ly/3nkiCJA #SPM #Sales #Salestech #Salestechnology

        Ventana Research

        Ventana Research

        Ventana Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.



        Subscribe to Ventana Research Press Release Notifications



        JOIN OUR COMMUNITY

        Press Releases by Month

        see all

        Press Releases by Topic

        see all


        Press Releases Archive

        See All