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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Press Releases and Media Access

        Ventana Research offers all accredited members of the media unlimited online access to our comprehensive library of qualitative and quantitative market research and analysis. We are available to discuss the market, state of end user organizations, vendors and technology and trends about market evolution.

        In addition to access to our benchmark research, webinars, white papers, technology vendors and research notes, the Ventana Research team is also available to the media for:

        • Expert source comment and discussion on the market, trends, and players.
        • Invaluable resource to provide timely third-party education and validation to support feature articles and breaking news coverage.

        If you are a member of the media and need timely assistance, please contact Marketing for immediate assistance.

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        Ventana Research Press Releases

        Ventana Research today released its 2021 Value Index on Product Information Management (PIM), a quantified, research-based index evaluating technology providers and products. This Value Index assesses 16 vendors’ products using our PIM blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect organizational and buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than...

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        Topics: PIM, Product Information Management, Technology, Technology Vendors, Value Index, Software

        Ventana Research today released The Next-Generation of Product Information Management benchmark research. Product Information Management (PIM) provides organizations a way to automatically produce a complete, reliable definition and view of all products including any type of attribute without forcing every department and business unit to use the same application or format. The research assessed challenges associated with PIM deployment, including how trends such as online channel development,...

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        Topics: Sales, Marketing, Product Information Management, Operations & Supply Chain
        Ventana Research today launched its latest market research study, The Next Generation of Product Information Management (PIM). This benchmark research is designed to examine organizations’ existing and planned approaches to PIM in order to identify best practices and steps for driving improvement, focusing on lessons learned in the last two years and particularly plans for today and the near future.

        PIM is a technology and business process that enables organizations to automatically produce a...

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        Topics: Sales, Marketing, PIM, Product Information Management, Operations & Supply Chain

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