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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Press Releases

        Press Releases and Media Access

        Ventana Research offers all accredited members of the media unlimited online access to our comprehensive library of qualitative and quantitative market research and analysis. We are available to discuss the market, state of end user organizations, vendors and technology and trends about market evolution.

        In addition to access to our benchmark research, webinars, white papers, technology vendors and research notes, the Ventana Research team is also available to the media for:

        • Expert source comment and discussion on the market, trends, and players.
        • Invaluable resource to provide timely third-party education and validation to support feature articles and breaking news coverage.

        If you are a member of the media and need timely assistance, please contact Marketing for immediate assistance.

        Press Contact
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        Ventana Research
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        Ventana Research Press Releases

        Ventana Research announced today a dramatic shift in the market research industry, as the research and advisory services firm rolls out a new product to address two major obstacles that have impeded firms’ ability to deliver maximum value to the market: the challenge to deliver ongoing insights on the market trends and the state of best and worst practices by providing continuous research, and the need to provide to the research participant immediate value in the form of insights and guidance...

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        Topics: Big Data, Sales, Customer Engagement, Human Capital Management, Marketing, Office of Finance, Analytics, Digital Technology, Operations & Supply Chain

        Ventana Research announced today that nominations are open for its 2017 Digital Innovation Awards. These Awards, presented annually, honor technology providers, and the technologies they offer in their products, that are making or have the potential to have a positive impact on their clients.  Ventana Research created these awards to recognize pioneering vendors; those that develop and provide advances in technology that drive change and increased value for organizations worldwide.

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        Topics: Big Data, Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Digital Technology, Operations & Supply Chain

        Ventana Research today released its latest benchmark research, The State of Workforce Management. Historically workforce management has been centered on scheduling, tracking time and attendance, absence and leave management. Today, as workforces become younger, more diverse and more globally dispersed, workforce management is being transformed. Employers must adapt how they schedule workers for shifts and manage them to address their demands for the flexibility they want to accommodate today’s...

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        Topics: HCM, Human Capital Management, Workforce Management

        Ventana Research today released its latest benchmark research, The State of Workforce Optimization. The research assessed the degree to which organizations are satisfied with their current WFO systems and identified areas where improvements or enhancements would be valuable. It investigated issues WFO users must address, such as empowering agents to perform optimally, training them to interact efficiently and how to ensure best possible customer satisfaction. Ventana Research undertook this...

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        Topics: Customer Experience

        Ventana Research today released The Next-Generation of Product Information Management benchmark research. Product Information Management (PIM) provides organizations a way to automatically produce a complete, reliable definition and view of all products including any type of attribute without forcing every department and business unit to use the same application or format. The research assessed challenges associated with PIM deployment, including how trends such as online channel development,...

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        Topics: Sales, Marketing, Product Information Management, Operations & Supply Chain

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