PLEASANTON, Calif.— May 20, 2008 — Ventana Research’s new benchmark research, “Sales Forecasting and Demand Planning: Requirements for Financial and Operational Performance” confirms that most businesses today are immature in their use of key processes and technology that manage performance. The research found that cutting-edge organizations are just beginning to invest in technology that can help balance the sales forecast and plans to satisfy demand to ensure that organizations can reach...
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Ventana Research Press Releases
PLEASANTON, Calif.— May 2, 2008 —Ventana Research’s new benchmark research, “Sales Performance Management: Improving the Performance of Sales Organizations to Maximize Strategic Value” validates the emergence of sales performance management as a required software category of capabilities for the oversight, management, operations and members of sales organizations. The research found organizations are making advancements from a people and information dimension but are still challenged in...